Cto

A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization.
Posts about Cto
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 36 readers -
  • The (Technical) Future of #SEO

    … is to make your model customizable: if you have the ability to assign different weights to each algorithmic family, you will be able to adjust these in the future as you begin testing your correlations with reality. Off-Page Modeling Another incredibly important piece of this search engine model is off-page or backlink data. Calculating PageRank…

    Search Engine Journalin SEO- 8 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … to search engines. Just like the h3 tag tells Web browsers to display text in a specific way, you can use schema markup tags to tell search engines which information to include in the SERP and how. Ian O’Rourke: Get White-Hot Keyword Data In an interview with the Haggerston Times, Adthena's Ian O’Rourke details how important it is for advertisers…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 15 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • The 4 Hardest Parts Of SEO

    … — or worse, you might get penalized for it when they didn’t. The best path is to focus on doing things “by the book” (see item 1 above) and doing those things very well. Hopefully, over time, Google will catch up with another site’s sketchy tactics, and you will be there to collect the windfall gain that results. Summary So there you have it, the four…

    Eric Enge/ Search Engine Landin SEO- 15 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 9 readers -
  • How to Verify Data with XVerify

    … Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 14 readers -
  • The urban legends of online identity

    … a marketer’s standpoint, it goes a long way with personalization. Recently, Walmart was tracking weather data to inform the product mix based on that data.” Old media is the new wasteland for B2C Each wave of technology brings the same proclamation: Old media is dead; long live new media. But the numbers don’t lie: While 76 percent of Americans have some…

    Digiday- 19 readers -
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