Cto

A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization.
Posts about Cto
  • 10 Email Tracking Metrics You Should be Monitoring

    … As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email…

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -
  • The (Technical) Future of #SEO

    … take to intelligently improve organic click-through rates and rankings for any given set of websites and keywords. Full Disclosure: I am the Co-Founder and CTO of MarketBrew, a company that develops and hosts a SaaS-based commercial search engine model. The Times, They Are a Changin’ It’s been almost 17 years now since Google was born…

    Search Engine Journalin SEO- 7 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 14 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …, partner & chief digital officer, Deutsch LA Cynthia Augustine, chief talent officer, FCB Chris Wexler, director of media strategy, Cramer-Kresselt Rohit Thawani, director of digital & social, TBWA Sophie Kleber, executive director, product & innovation, Huge Ivan Perez-Armindariz, chief digital officer, CP+B For more information…

    Digiday- 13 readers -
  • The 4 Hardest Parts Of SEO

    … are skeptics or simply think that you are wrong about what you are telling them. I had a conversation with a CTO once who would not believe me when I told him that a 302 redirect was treated differently by search engines than a 301 redirect. The choices at that point end up being fairly limited; but assuming that you are a non-violent person like me, you…

    Eric Enge/ Search Engine Landin SEO- 15 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 8 readers -
  • How to Verify Data with XVerify

    … Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 14 readers -
  • The urban legends of online identity

    … types of data that exist.” Consumers will share their identifying information with a brand if they’re rewarded with a personalized experience. “As services like Facebook and LinkedIn continue to be used by hundreds of millions of people, they’re getting used to it,” said Chris Kief, CTO at Saatchi & Saatchi. “I don’t even know if the benefit…

    Digiday- 18 readers -
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