Cto

A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization.
Posts about Cto
  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • The (Technical) Future of #SEO

    … take to intelligently improve organic click-through rates and rankings for any given set of websites and keywords. Full Disclosure: I am the Co-Founder and CTO of MarketBrew, a company that develops and hosts a SaaS-based commercial search engine model. The Times, They Are a Changin’ It’s been almost 17 years now since Google was born…

    Search Engine Journalin SEO- 7 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … to search engines. Just like the h3 tag tells Web browsers to display text in a specific way, you can use schema markup tags to tell search engines which information to include in the SERP and how. Ian O’Rourke: Get White-Hot Keyword Data In an interview with the Haggerston Times, Adthena's Ian O’Rourke details how important it is for advertisers…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 11 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 12 readers -
  • The 4 Hardest Parts Of SEO

    … are skeptics or simply think that you are wrong about what you are telling them. I had a conversation with a CTO once who would not believe me when I told him that a 302 redirect was treated differently by search engines than a 301 redirect. The choices at that point end up being fairly limited; but assuming that you are a non-violent person like me, you…

    Eric Enge/ Search Engine Landin SEO- 12 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 6 readers -
  • How to Verify Data with XVerify

    … Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 12 readers -
  • The urban legends of online identity

    … as trends develop.” Like most urban legends, there is always a kernel of truth. Whether you’re talking about consumer privacy or the industry’s newest shiny object (a particular campaign or channel), marketers have to be more discerning than ever to cut through the hype and keep the customer experience front and center. The post The urban legends of online identity appeared first on Digiday. …

    Digiday- 14 readers -
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