Cto

A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization.
Posts about Cto
  • 10 Email Tracking Metrics You Should be Monitoring

    … you’re sending them. Perhaps you’re sending too many emails, they’re too salesy, or you’re buying lists… all of these could lead to high SPAM complaints that can eventually get you blocked from sending altogether. Open Rate – Opens are monitored by having a tracking pixel included in each email sent. Since many email clients block images, keep in mind…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The (Technical) Future of #SEO

    … with their rapidly evolving algorithms. SEO, for the better part of those 17 years, was filled with non-technical marketers, and to date has mostly been an art form. This wasn’t a coincidence – for most of the elite engineers coming out of Stanford, M.I.T., Carnegie Mellon, and others, the money was in building search engines, not understanding…

    Search Engine Journalin SEO- 7 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    … digital. But then they’ve often only got two techies. When we started this agency I hired a CTO and put engineering at our core. Now we’ve got 180 engineers. We’ve handled attacks by Anonymous and other denial of service attacks. We’re doing proper Blade Runner stuff. Was that distinction what led to DigitasLBi leaving the U.K.’s main advertising…

    Chris Smith/ Digiday- 13 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …” sessions followed by in-depth discussions on issues ranging from the agency talent crisis, to integrating technology, driving innovation, and building relationships with clients, platforms and startups. Speakers already confirmed for the event include: Patti Clifford, chief talent officer, Havas Worldwide Ben Jones, CTO, AKQA Winston Binch…

    Digiday- 13 readers -
  • The 4 Hardest Parts Of SEO

    … to configure ATG for SEO? Let me Google that for you. So, if everything is that easy, why does SEO cause so much confusion, and why is it so hard to do well? The challenge is in learning a large number of different facts about SEO, then figuring out how to integrate them into a cohesive plan for a given website that makes sense. You also need…

    Eric Enge/ Search Engine Landin SEO- 14 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 8 readers -
  • How to Verify Data with XVerify

    … Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 14 readers -
  • The urban legends of online identity

    … types of data that exist.” Consumers will share their identifying information with a brand if they’re rewarded with a personalized experience. “As services like Facebook and LinkedIn continue to be used by hundreds of millions of people, they’re getting used to it,” said Chris Kief, CTO at Saatchi & Saatchi. “I don’t even know if the benefit…

    Digiday- 15 readers -
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