Cto

A chief technology officer (CTO), sometimes known as a chief technical officer, is an executive-level position in a company or other entity whose occupant is focused on scientific and technological issues within an organization.
Posts about Cto
  • 10 Email Tracking Metrics You Should be Monitoring

    … back to your site is (hopefully) a primary strategy of your email marketing campaigns. Ensuring you have strong call-to-actions in your emails and you’re promoting those links effectively should be incorporated into design and content optimization strategies. Click to Open Rate – (CTO or CTOR) Of the people that opened your email, what…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • The (Technical) Future of #SEO

    …, and the search engine optimization (SEO) industry, an industry that has been fervently dedicated to understanding and profiting from search engines, is finally catching up to the (technical) nature of search. Search, on the other hand, has always been a highly technical space, filled with thousands of Ph.D’s in Computer Science solving incredible problems…

    Search Engine Journalin SEO- 7 readers -
  • 8 Innovative SEM Tips From Those in the Know

    … as removing the links entirely. Once your site has a clean slate, focus on link-building by creating a portfolio of content to which users naturally want to link. Alongside collaboration with evangelist bloggers and savvy social media usage, this strategy will deliver the SEM goods. Larry Kim: Use Click-to-Call for Mobile PPC Ads Founder and CTO…

    Jennifer Bahr/ Search Engine Watchin Paid Search- 4 readers -
  • DigitasLBi’s UK CEO on technology, growth and Madonna

    …. Clearly, there’s new competition. I hear there are 70 people writing code and working on [Adobe] CQ5 at Accenture now. They weren’t doing that five or 10 years ago. But there’s no creative soul there. You can’t buy that. It’s either in your company’s culture and DNA, or it isn’t. On the other side, you now have everyone in adland now saying they do…

    Chris Smith/ Digiday- 11 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    … The Digiday Agency Summit is set to commence in New Orleans this March, tackling the theme of how agencies are “Investing for the Future” – from talent and culture, to technology and startups, to building relationships. Taking place at The Roosevelt in New Orleans from March 1-3, the three-day event will consist of rapid-fire “hot topics…

    Digiday- 11 readers -
  • The 4 Hardest Parts Of SEO

    … are skeptics or simply think that you are wrong about what you are telling them. I had a conversation with a CTO once who would not believe me when I told him that a 302 redirect was treated differently by search engines than a 301 redirect. The choices at that point end up being fairly limited; but assuming that you are a non-violent person like me, you…

    Eric Enge/ Search Engine Landin SEO- 12 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 6 readers -
  • How to Verify Data with XVerify

    … Having issues with Valid Data? Heather Vale of Performance Marketing Insider speaks with Rob Huey, CTO of XVerify, at Ad:Tech NY. In this interview, discover what XVerify does, how and when you use it, how they know whether an email address is valid and how fast it’s confirmed. Also find out what other types of data you can verify, what…

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 12 readers -
  • The urban legends of online identity

    … types of data that exist.” Consumers will share their identifying information with a brand if they’re rewarded with a personalized experience. “As services like Facebook and LinkedIn continue to be used by hundreds of millions of people, they’re getting used to it,” said Chris Kief, CTO at Saatchi & Saatchi. “I don’t even know if the benefit…

    Digiday- 10 readers -
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