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  • How will Google’s new ‘Ad’ label impact marketers?

    …. Google may say it has had no impact in testing, but that seems a convenient line for a company that is close to obsessive in its desire to attract more paid clicks through attention to the minutiae. Google is famed – sometimes ridiculed – for this constant tinkering, but it does work. Their highly-publicized ‘50 shades of blue’ experiment was seen…

    Search Engine Watchin Paid Search How To's- 21 readers -
  • Does dwell time really matter for SEO?

    … What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine…

    Larry Kim/ Search Engine Watchin SEO- 16 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 22 readers -
  • 11 ways to raise your SEO click-through rate (infographic)

    … is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it. But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate. A high organic CTR in Google or any…

    Larry Kim/ Search Engine Watchin SEO- 16 readers -
  • 10 marketing metrics to master for first-time startup owners

    … your percentage for new web traffic. 9) Click-through rate (CTR) Your click-through rate stems from how many people choose to click on a link you post via social media or through online advertisements. It’s important to track this individual metric because it represents the success of your content’s first impression, according to WordStream. Click…

    Amanda Disilvestro/ Search Engine Watch- 24 readers -
  • CTR as a ranking factor: what we know so far and how to action it

    …. Why CTR is not a ranking factor, from Google However, many times when Google, and more specifically Gary Illyses, has been questioned on this we have received the response of the opposite. That Google does not use CTR as a ranking factor due to it being a ‘noisy signal’ and something that could be gamed by spammers. See this response from Gary…

    Search Engine Watchin SEO How To's- 28 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 14 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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