Ctr

    • Building your SEO strategy in 2017: what’s most important?

      If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.

      Marcela De Vivo/ Search Engine Watchin SEO- 30 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … showcase clearly in your offer. Also, let the price be competitive depending on what the market has. Scenario 2: An Inefficient Website Once you have ruled out the campaign factor or fixed the issue, your next culprit could be the website. Perhaps your website is appealing enough. However, how effective are the landing pages? What about its design…

    Marketing Technology Blog- 12 readers -
  • 11 ways to raise your SEO click-through rate (infographic)

    … It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which…

    Larry Kim/ Search Engine Watchin SEO- 16 readers -
  • 10 marketing metrics to master for first-time startup owners

    … owner should master: 1) Web traffic: what kind and where is it coming from? Image credit and all subsequent image credits: Google Analytics Web traffic is essentially a blanket category that encompasses the majority of the metrics listed below; making it one of the most important measures that startup owners should be analyzing. In addition…

    Amanda Disilvestro/ Search Engine Watch- 18 readers -
  • CTR as a ranking factor: what we know so far and how to action it

    … For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings…

    Search Engine Watchin SEO How To's- 21 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 12 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    …? How do you give them space but also encourage them to return to your site? There are a few main things to keep in mind when setting up your re-engagement efforts: Choose your platforms Given we know who our customers are, I recommend using Facebook custom audiences (on both Facebook and Instagram) and Google’s customer match targeting options…

    Search Engine Watchin Social- 14 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 13 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 10 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. 9. Keep on top of your internal linking Regular and consistent internal linking to the most popular articles on your site is a key way to show search engines that your site has authority and that your content is ‘trusted’. There are many different methods and tools to check which of your pages is the most popular for any search phrase…

    Christopher Ratcliff/ Search Engine Watchin SEO- 14 readers -
  • How do people view search engine results pages?

    … The F-shaped pattern has been the commonly understood way in which web users browse sites and search results. Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL looks into this question…

    Graham Charlton/ Search Engine Watch- 23 readers -
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