• 11 ways to raise your SEO click-through rate (infographic)

      It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

      Larry Kim/ Search Engine Watchin SEO- 12 readers -
    • 10 marketing metrics to master for first-time startup owners

      When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attention to in order to determine the success of your business. However, the problem with following a lot of metrics is that it can become very easy to not pay close attention to any of them, and isn’t the whole point of following metri ...

      Amanda Disilvestro/ Search Engine Watch- 10 readers -
  • CTR as a ranking factor: what we know so far and how to action it

    …. Why CTR is not a ranking factor, from Google However, many times when Google, and more specifically Gary Illyses, has been questioned on this we have received the response of the opposite. That Google does not use CTR as a ranking factor due to it being a ‘noisy signal’ and something that could be gamed by spammers. See this response from Gary…

    Search Engine Watchin SEO How To's- 15 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 9 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 16 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 11 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … that have adopted AMP may not be benefiting from the introduction of their AMP pages into Google’s organic mobile search results. In fact, they could be seeing less traffic. As Barry Schwartz of Search Engine Roundtable detailed, he’s seen a lower CTR from AMP pages. Glenn Gabe of G-Squared Interactive speculates that lower CTRs for AMP results could…

    Search Engine Watchin Google- 9 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 8 readers -
  • Nine SEO techniques that take less than 15 minutes

    … massive site with years and years worth of posts, the idea of adding rich snippets to your pages can seem terrifying. Instead, make a spreadsheet of your most popular posts, then every day go through 10 of them and implement schema markup. This should help gradually improve the CTR of your results. 3. Improve your site speed by optimising images Site…

    Christopher Ratcliff/ Search Engine Watchin SEO- 9 readers -
  • How do people view search engine results pages?

    … variables – number of ads in results, images, featured snippets etc – that can effect the reading pattern. There may well be a number of different patterns according to result types and, of course, user behaviour may change according to the intent behind the search. One thing seems to be clear though – the top two or three results still command most attention. (This is from an Advanced Web Ranking CTR study in 2014) …

    Graham Charlton/ Search Engine Watch- 19 readers -
  • How to improve your CTR using Google Search Console

    … Last month I wrote a comprehensive guide on how to use Google Search Console, covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use. It was exhaustive, and probably exhausting. Don’t read the whole thing in one sitting, just dip in and out when you come across something you’re unsure about…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
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