Ctr

  • 11 ways to raise your SEO click-through rate (infographic)

    … joined forces with the exceptionally talented Brian Dean from Backlinko. Together, we’ve developed an awesome new collection of the eleven most effective ways to boost your organic CTR and compiled them into an easy-to-follow infographic. If you’re like most marketers I know, you don’t have time to dink around with optimizations we already know…

    Larry Kim/ Search Engine Watchin SEO- 12 readers -
  • 10 marketing metrics to master for first-time startup owners

    … your percentage for new web traffic. 9) Click-through rate (CTR) Your click-through rate stems from how many people choose to click on a link you post via social media or through online advertisements. It’s important to track this individual metric because it represents the success of your content’s first impression, according to WordStream. Click…

    Amanda Disilvestro/ Search Engine Watch- 10 readers -
  • CTR as a ranking factor: what we know so far and how to action it

    … For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings…

    Search Engine Watchin SEO How To's- 18 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 11 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 22 readers -
  • 3 Things to Consider with Google Text Ad Changes

    Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out across all devices alongside the existing desktop-friendly standard ad format – but only for the time being. Beginning October 26, 2016, advertisers will no longer be able to create or upload standard text ads.

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 13 readers -
  • As Google AMP enters the mobile SERPs, some see lower CTRs

    … Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal, at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web. The search giant’s desire to make mobile web…

    Search Engine Watchin Google- 11 readers -
  • Monday Catch-up: Improve Your Click-Through Rate, Triggered Emails and More

    … Welcome to another Monday morning, marketers! How about some email marketing news to accompany that wonderful cup of coffee? Here you go: Seven tweaks for improving your click-through rate IoT Business News takes a close look at the importance of a high click-through rate (CTR) – the percentage of your email subscribers who click on the link(s…

    Movable Ink Blog- 9 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. Verify your Google My Business page, make sure your details are up to date Kevin Gibbons wrote some good suggestions for us when it comes to optimising your page for local search: Claim your listing, as often many people don’t. Ensure your details are up-to-date (previously you might not have accepted credit cards). Double check your opening…

    Christopher Ratcliff/ Search Engine Watchin SEO- 11 readers -
  • How do people view search engine results pages?

    … variables – number of ads in results, images, featured snippets etc – that can effect the reading pattern. There may well be a number of different patterns according to result types and, of course, user behaviour may change according to the intent behind the search. One thing seems to be clear though – the top two or three results still command most attention. (This is from an Advanced Web Ranking CTR study in 2014) …

    Graham Charlton/ Search Engine Watch- 22 readers -
  • How to improve your CTR using Google Search Console

    …. While wading through Search Console’s huge amount of features, I noticed a few elements that deserved to be highlighted, not only because I had no idea they existed or were even accessible to webmasters, but also because they can probably help raise your click-through rate (CTR) on search engine results pages (SERPs), or at the very least, show…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
Get the top posts daily into your mailbox!
More from around the web