Ctr

  • How will Google’s new ‘Ad’ label impact marketers?

    …. Google may say it has had no impact in testing, but that seems a convenient line for a company that is close to obsessive in its desire to attract more paid clicks through attention to the minutiae. Google is famed – sometimes ridiculed – for this constant tinkering, but it does work. Their highly-publicized ‘50 shades of blue’ experiment was seen…

    Search Engine Watchin Paid Search How To's- 27 readers -
  • Does dwell time really matter for SEO?

    … learning elements within Google’s core algorithm are increasingly rewarding pages with high user engagement. Basically, Google wants to find unicorns – pages that have extraordinary user engagement metrics like organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate – and reward that content with higher organic search…

    Larry Kim/ Search Engine Watchin SEO- 25 readers -
  • Marketing Scenario From Hell – Tons Of Leads, But No Sales

    … Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads…

    Marketing Technology Blog- 26 readers -
  • 11 ways to raise your SEO click-through rate (infographic)

    … joined forces with the exceptionally talented Brian Dean from Backlinko. Together, we’ve developed an awesome new collection of the eleven most effective ways to boost your organic CTR and compiled them into an easy-to-follow infographic. If you’re like most marketers I know, you don’t have time to dink around with optimizations we already know…

    Larry Kim/ Search Engine Watchin SEO- 18 readers -
  • 10 marketing metrics to master for first-time startup owners

    … your percentage for new web traffic. 9) Click-through rate (CTR) Your click-through rate stems from how many people choose to click on a link you post via social media or through online advertisements. It’s important to track this individual metric because it represents the success of your content’s first impression, according to WordStream. Click…

    Amanda Disilvestro/ Search Engine Watch- 28 readers -
  • CTR as a ranking factor: what we know so far and how to action it

    … For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings…

    Search Engine Watchin SEO How To's- 30 readers -
  • Five tips to maximise content ROI for every industry

    … An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, especially when it involves different industries. Content creation and distribution depends on the particular audience for each occasion, and that’s…

    Search Engine Watchin Social Content- 20 readers -
  • 3 Things to Consider with Google Text Ad Changes

    … expanded text ads are new doesn’t mean they’ll outperform your old ads right off the bat. Run your new ETAs alongside old ads. If your standard ads are outperforming ETAs, take a look at which messaging strategies are working and adapt those in the ETA format. 3. Start thinking about the holidays The holiday season is a huge revenue driver in search…

    Douglas Karr/ Marketing Technology Blogin Paid Search Google- 20 readers -
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