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  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 19 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than…

    AllTwitterin Social Twitter How To's- 21 readers -
  • The Challenges of Using Facebook’s Canvas

    … Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos…

    Inside Facebookin Facebook Retargeting- 21 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 20 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 30 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … drive, you must consider a number of factors that often vary by industry vertical, including Creative refresh (click-through rates and conversions can drop drastically after running the same creative to the same audiences for more than one week. A creative refresh can keep your ads performing), test timing (look at when an ad performs the best…

    AllFacebookin Facebook Twitter- 24 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting. The social network provided details on the three new targeting options in an email to SocialTimes: Customer list targeting: Enables partners to reach their existing customers across…

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
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