• Make the Most of Twitter: How DMs Can Personalize Your Brand

      Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than emails, and they increase your ...

      AllTwitterin Social Twitter How To's- 12 readers -
  • The Challenges of Using Facebook’s Canvas

    … it great also make it complicated. It can include a wide variety of image and video sizes (until recently, there weren’t any official specifications); it can link through to as many websites or other Canvas units as there are components to clicks on; it’s like a microsite but it’s not actually a microsite. There’s something soul-crushing about sitting…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    … receive InMail ensures that your message gets maximum mindshare. LinkedIn added in an email to SocialTimes that some 100 advertisers participated in a pilot program of self-service Sponsored InMail prior to the feature’s release Wednesday, and they saw open rates of about 45 percent and click-through rates of 4 percent to 7 percent. Readers: What are your thoughts on this move by LinkedIn? …

    David Cohen/ Inside Facebook- 20 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … viewed and trusted than any conventional advertising message can ever be because a company’s loyal followers have a lot more pull with their own friends than ad agencies do (no offense). Here is an example of a Cheerios shared media campaign. Vivoom Viewer Experience from Vivoom on Vimeo. Based on the news reported last Friday, Facebook may…

    Inside Facebookin Mobile Facebook- 13 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …: Specifically me. What’s more, marketers can predict what I will want before I know I want it. Know before they know … Always ahead of the game, in 2014, Amazon took steps to ship goods before you order them. Call it anticipatory shipping. The theory is that most people will keep and pay for things they receive. I’m not sure how that will work out…

    AllFacebook- 25 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … the offer. Otherwise, you risk frustrating a potential customer and ending up with a one-and-done exchange. Targeting: Facebook’s targeting options—by demographics, preferences and behaviors, to name a few–allow you to select the attributes of your target audience. This makes all of the difference in building a high-quality email database. Start off…

    AllFacebookin Facebook Twitter- 18 readers -
  • Pinterest Expands Ad-Targeting Options

    … product manager Frank Fumarola wrote in a blog post: In addition to targeting Promoted Pins based on pinners’ interests, search keywords, device, location and more, you can now also target promoted pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time…

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … Visual content is the backbone of any e-commerce site. In today’s programmatic world, not only does that content live on the e-commerce site–it frequently serves to pull people to the site from search advertising and retargeting ads. So it behooves brands to make e-commerce content compelling. And yet, for the vast majority of brands…

    AllFacebookin Facebook- 5 readers -
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