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    • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

      LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...

      David Cohen/ Inside Facebook- 16 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 6 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…

    AllFacebook- 20 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … as it sounds. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. This will ensure that your future actions are effective. When one of the largest general-interest trade book publishers wanted…

    AllFacebookin Facebook Twitter- 15 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … quarter-over-quarter drop in CPMs, and Nanigans attributed part of this to the expansion of Facebook Audience Network. Cost per click fell 16 percent compared with the fourth quarter of 2015 and 10 percent versus the first quarter of 2015. Readers: Did any of the findings by Nanigans surprise you? …

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • 3 Simple Ways to Handle UGC Rights Management

    … of consumers. And the effect is significant: It’s clear that brands are seeing the benefit, but what about fans? How do consumers feel about sharing their photos for public use? For many, it’s actually a source of validation to get a nod of approval from a renowned brand. Curalate research shows that four out of five Instagram users grant brands…

    AllFacebookin Facebook- 5 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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