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  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than…

    AllTwitterin Social Twitter How To's- 27 readers -
  • The Challenges of Using Facebook’s Canvas

    … and call-to-action buttons. It’s an opportunity to tell a story with more room than a 1,200-pixel-by-628-pixel ad, and the results have been great: users spending an average of 70 seconds with a Canvas that explained a new product feature. Users who interacted with the unit who were retargeted with another relevant ad. The click-through-rate…

    Inside Facebookin Facebook Retargeting- 27 readers -
  • Facebook Audience Network Updates Coming

    … to value different ad placements. The more likely an ad placement is to drive a conversion or outcome, the more that placement will be worth. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. We hope these updates will encourage publishers to develop high-quality placements that are not optimized solely for click-through rates. Advertisers: What sorts of changes do you see coming to Facebook Audience Network? …

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … interruptive ad formats simply don’t work. Maybe the problem is not with ad measurement, it is with the ad format itself. In order to perform, mobile ads must be welcomed by consumers and highly relevant. In order to track performance, actual campaign results must be measurable. That’s the new bar for mobile marketing, and that’s what shared media is all…

    Inside Facebookin Mobile Facebook- 25 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … and respond to targeted marketing. And yet as recently as 2014, Razorfish and Adobe teamed up for a study that found that 75 percent of marketers are failing to use behavioral data in segmentation analysis and targeting execution. With a few exceptions, retailers still seem to be in the early stages of pulling it all together. Considering all…

    AllFacebook- 37 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails today, and by 2019, that number will rise to an estimated 96. Still, cultivating a healthy email list and reaching out to consumers is an essential…

    AllFacebookin Facebook Twitter- 27 readers -
  • Smart Monetization for Publishers in a Facebook Instant Articles Era

    … Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. These are just a few of the most notable options right now, and they signal the beginning of an era: Major brands are becoming increasingly innovative about getting users to spend more time on their sites. While Facebook…

    AllFacebookin Google Facebook- 22 readers -
  • Pinterest Expands Ad-Targeting Options

    … landed on their homepage (page visit tag), signed up (signup tag) and/or added an item to the cart (custom tag), and exclude people who have already checked out (checkout tag). (Available in Ads Manager, and will be available through MDPs by the end of the second quarter.) Lookalike targeting: Helps increase the potential audience size for a partner…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
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