Ctrs

  • How LinkedIn Markets on LinkedIn (Infographic)

    … Brands looking for the most effective ways to market via LinkedIn can now follow the example of a company that knows a little something about LinkedIn: LinkedIn. The professional network teamed up with Column Five on an infographic containing information from new e-book The Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, including…

    David Cohen/ AllTwitterin How To's- 29 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … Direct messages have a reputation of being spammy. Plenty of bad automated responses circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. The short version: DMs tend to have higher click-through rates than…

    AllTwitterin Social Twitter How To's- 27 readers -
  • The Challenges of Using Facebook’s Canvas

    … and call-to-action buttons. It’s an opportunity to tell a story with more room than a 1,200-pixel-by-628-pixel ad, and the results have been great: users spending an average of 70 seconds with a Canvas that explained a new product feature. Users who interacted with the unit who were retargeted with another relevant ad. The click-through-rate…

    Inside Facebookin Facebook Retargeting- 30 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … to completion more than 65 percent of the time. Ads are delivered with 0 percent wastage from ad blocking and bot fraud. Ads are averaging click-through rates of 1 percent to 3 percent on the embedded calls to action at the end of the videos. Facebook had been on a roll. In the fourth quarter of 2015 alone, the company raked in $5.6 billion…

    Inside Facebookin Mobile Facebook- 26 readers -
  • Facebook CPMs Soar 173 Percent in Q2 (Report)

    … Featured Jobs Marketing Automation Manager Society for Science & the Public Washington D.C. Social Media Officer The ONE Campaign Washington, DC Digital Marketing Director Parallax Press Berkeley, California (US) Digital Marketing Director Parallax Press Berkeley, California (US) Art Director - Freelance Big Arrow Group New York City…

    David Cohen/ AllTwitterin Social Facebook Twitter- 5 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 39 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … as it sounds. To make sound decisions based on real data, measure your Facebook ad spend in relation to certain key metrics, such as the number of newly acquired email subscribers, open rates, CTRs and cost per action. This will ensure that your future actions are effective. When one of the largest general-interest trade book publishers wanted…

    AllFacebookin Facebook Twitter- 28 readers -
  • Smart Monetization for Publishers in a Facebook Instant Articles Era

    … Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. These are just a few of the most notable options right now, and they signal the beginning of an era: Major brands are becoming increasingly innovative about getting users to spend more time on their sites. While Facebook…

    AllFacebookin Google Facebook- 22 readers -
  • Pinterest Expands Ad-Targeting Options

    … the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line. Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic