• Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

      Most marketers these days have come to understand the power of location data. By analyzing location signals from apps, brands can gain valuable insights about the audiences they are trying to target. In their simplest form, location signals give marketers insight into consumers’ actual locations. When analyzed over time, location data becomes more valuable by giving marketers ...

      Street Fight- 30 readers -
  • Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

    In less than two years, location intelligence firm Cuebiq has grown to about 30 people, with employees stationed in multiple offices in the U.S. and in Milan, Italy. Cuebiq is a spin-off of Beintoo, a European mobile marketing company that CEO Antonio Tomarchio previously led before handing off the company to new leadership.

    Street Fight- 35 readers -
  • Raise Report: New Funding for MapAnything, Cuebiq, SIM Partners

    … to fuel growth. Wednesday, February 1: Reserve Picks Up $10 Million for Restaurant Software Expa Capital led the Series B round, TechCrunch reported. Reserve makes software that allows customers to make reservations and helps restaurants allot tables and manage customer data. The company is expanding its service nationwide and building out its table…

    Street Fight- 17 readers -
  • Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

    … for IPO (WSJ) Snap Inc. lifted the veil on its highly anticipated initial public offering, revealing a business that is growing at a torrid clip but that also faces challenges keeping users engaged, attracting new ones—and justifying a valuation that could reach $25 billion. Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel (Street…

    Street Fight- 14 readers -
  • Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

    … “R” Us has over 866 U.S. locations and 750 international outlets. Hassan will be charged with global marketing responsibilities and how to help the struggling retail giant. Propel Marketing Hires COO Propel Marketing, provider of digital marketing products and services for local businesses, has brought on Susan Fazelpoor as chief operating…

    Geoff Michener/ Street Fight- 22 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    … of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and the most interesting piece of data that showed up was about consumers’ top three favorite brands. Analyzed visitors showed the strongest brand affinity for brands…

    Street Fight- 12 readers -
  • GasBuddy Enhances Targeting Capabilities With Cuebiq Partnership

    … GasBuddy is upping the ante on consumer targeting and audience insights from its mobile apps, announcing a partnership with location intelligence firm Cuebiq that will give major brand advertisers better ways to reach audiences on their path to purchase. With more than 60 million users and two million daily price submissions, GasBuddy’s…

    Stephanie Miles/ Street Fight- 12 readers -
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