Culture Of Content

  • Webinar: How to Leverage Content Across the Enterprise

    … with employees. In the spirit of storytelling, we’ll break down why creating a culture of content is arguably the most important business tactic of 2017. In this webinar, you’ll learn: How to structure squads to set up efficient cross-departmental workflows Why input from the whole company will improve your marketing efforts How content can…

    The Content Strategist- 12 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…

    The Content Strategistin Content- 18 readers -
  • How to Build a Culture of Content and Transform Your Marketing

    … and specialists shouldn’t be duking it out for control of content. Instead, they should be combining talents and working together toward this common goal. With 2015 being the year of owned media, it’s time to make your content count, make your voice heard, and make sure the voice people hear aligns with your brand’s values and your customers’ needs. If you create a culture from the ground up, your content will succeed organically. Related…

    Amanda Walgrove/ The Content Strategistin Content How To's- 19 readers -
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