Culture Of Content

  • Webinar: How to Leverage Content Across the Enterprise

    … with employees. In the spirit of storytelling, we’ll break down why creating a culture of content is arguably the most important business tactic of 2017. In this webinar, you’ll learn: How to structure squads to set up efficient cross-departmental workflows Why input from the whole company will improve your marketing efforts How content can…

    The Content Strategist- 11 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … of the story. At Contently, we think of content’s value as a series of concentric rings, and we track ROI from the inside out. 1) Direct revenue from inbound leads It starts with the center of the circle: direct revenue from inbound leads. We use Marketo to track people through the lead cycle; that way, we know exactly which stories they’ve read both…

    The Content Strategistin Content- 17 readers -
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