Culture Of Content

  • Webinar: How to Leverage Content Across the Enterprise

    …, promotes thought awareness, and generates leads. Now, we’re seeing other departments following this lead. Stories are really just a universal tool to nurture relationships. Sales uses content to build relationships with prospects. Marketing uses it to reach customers. PR uses content to communicate with the press. HR uses content to build relationships…

    The Content Strategist- 11 readers -
  • Bullseye: The 5 Rings of Content Marketing ROI

    … to recommend us to a friend. We also use a proprietary formula called ROCI (return on content investment) that measures the amount we spend on content against the total value of the audience we attract. It’s not always easy to put a dollar value on trust, but there’s no denying that trust helps mightily in the sales process. 5) Company culture, training…

    The Content Strategistin Content- 16 readers -
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