Culture Powered Marketing

  • Top Marketing Secret Revealed: Be Authentic

    … they provide utility. You may be thinking, “Yeah, but that’s what my audience clicks on!” To address the debate, let’s borrow some analogies from the most authentic pop culture brand that came out of the 90’s: the Spice Girls. Spice Up Your Life Just kidding. The Spice Girls are actually the perfect example of what not to do: manufacture content…

    Relevancein Content- 8 readers -
  • How to Pull Content From Your Culture

    … media and email lists, but your team is sharing it on their personal channels. For culture-powered marketing to work, you have to invest in your organization’s culture. While facilitating fun events and creating a culture calendar is a great first step, it also requires a regular pulse check through employee and customer satisfaction surveys. Incorporating internal and external feedback demonstrates humility, which ultimately inspires the creation of that humanized content you’ve been searching for. …

    Relevancein Content How To's- 5 readers -
  • Using Culture to Humanize Your Content

    … to the employees is by crafting an intentional employee experience with core values and culture at the center. Empowering brand ambassadors I like to think of these passionate team members as “Brand Ambassadors”– they eat, sleep and breathe the brand throughout every customer interaction…especially through content creation. The easiest way to bring…

    Relevancein Social Content Facebook- 7 readers -
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