Culture Powered Marketing

  • Top Marketing Secret Revealed: Be Authentic

    … Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than…

    Relevancein Content- 13 readers -
  • How to Pull Content From Your Culture

    … media and email lists, but your team is sharing it on their personal channels. For culture-powered marketing to work, you have to invest in your organization’s culture. While facilitating fun events and creating a culture calendar is a great first step, it also requires a regular pulse check through employee and customer satisfaction surveys. Incorporating internal and external feedback demonstrates humility, which ultimately inspires the creation of that humanized content you’ve been searching for. …

    Relevancein Content How To's- 6 readers -
  • Using Culture to Humanize Your Content

    … source of ideas, inspiration, and energy. If you’re willing to spend the big bucks on clogging your neighbor’s Facebook feed – why not invest in your own nest instead? Marketing from the inside out The basis of a truly modern brand goes well beyond logo and tagline. It is heavily influenced by organizational culture including core values…

    Relevancein Social Content Facebook- 8 readers -
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