Culture Powered Marketing

  • Top Marketing Secret Revealed: Be Authentic

    … Published 1 min ago 32 In the past I’ve discussed a trend that is currently plaguing our industry: the lack of humanization in content marketing. Over time, all the listicles, infographics and how-to’s (which can be valuable, don’t get me wrong) have the effect of watering down a brand. They add to the internet noise pollution more than…

    Relevancein Content- 8 readers -
  • How to Pull Content From Your Culture

    … media and email lists, but your team is sharing it on their personal channels. For culture-powered marketing to work, you have to invest in your organization’s culture. While facilitating fun events and creating a culture calendar is a great first step, it also requires a regular pulse check through employee and customer satisfaction surveys. Incorporating internal and external feedback demonstrates humility, which ultimately inspires the creation of that humanized content you’ve been searching for. …

    Relevancein Content How To's- 4 readers -
  • Using Culture to Humanize Your Content

    … an example of this with Southwest Airlines. On a recent flight to New Orleans, my flight attendant took liberties with the in-flight instructions and inserted a few hilarious quips. This has apparently become “a thing” with Southwest attendants to the point where a similar episode caught the attention of about 2 million people: The best part about…

    Relevancein Social Content Facebook- 7 readers -