Culture Powered Marketing

  • Top Marketing Secret Revealed: Be Authentic

    … to share within the political climate of their generation. All this to say: Authenticity is a long play that will create a meaningful brand experience and win favor with the right audience. Leave a Legacy Easier said than done, right? What does humanization look like within the content marketing sphere? Here are some ways to start breathing life…

    Relevancein Content- 10 readers -
  • How to Pull Content From Your Culture

    … media and email lists, but your team is sharing it on their personal channels. For culture-powered marketing to work, you have to invest in your organization’s culture. While facilitating fun events and creating a culture calendar is a great first step, it also requires a regular pulse check through employee and customer satisfaction surveys. Incorporating internal and external feedback demonstrates humility, which ultimately inspires the creation of that humanized content you’ve been searching for. …

    Relevancein Content How To's- 6 readers -
  • Using Culture to Humanize Your Content

    … an example of this with Southwest Airlines. On a recent flight to New Orleans, my flight attendant took liberties with the in-flight instructions and inserted a few hilarious quips. This has apparently become “a thing” with Southwest attendants to the point where a similar episode caught the attention of about 2 million people: The best part about…

    Relevancein Social Content Facebook- 8 readers -
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