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… One million unique visitors in two weeks. Nearly two hundred million total attention minutes. A content marketing launch for the record books! This is the story of how a small startup built a content project that went viral and what any other company struggling to break out of the storytelling box can learn from it. The keys to any content…
… bought-in. Perhaps they will be willing to add their name as an author. The key here is consistency in developing solutions and even showing team members the results of their input by sharing feedback such as, “You got a few shares on LinkedIN!” (So what if one of them was from your mom.) Build a Real Community In recent experience with my company…
Content Marketing, Executive's Corner, Owned Media As the marketing prophecies for 2015 begin to die down and you’ve read your final year-end listicle, the stark reality begins to set in: “To achieve my goals, my team and I have to step it up this year.” Your first content meeting in January sounded something like this.. “Maybe another infographic? That seemed to get some retweets last year.
… Content Marketing, Executive's Corner, Owned Media, Shared Media It’s no secret that content marketing has reached critical mass. You can’t get very far on social channels or through your inbox before crossing paths with a meticulously placed article or message that is meant to help solve the excruciating pain of your daily reality. “Just…