• The Impact of Instagram Stories on Influencer Marketing

    … it in among the broader context of Instagram? When curation meets authenticity The biggest impact of adding Stories to Instagram is that it will add depth. With a simple update of the application, influencers can now provide a glimpse into the life behind the photos and curated videos. They can share a more unfiltered view into their lives directly…

    Inside Facebook- 9 readers -
  • How to Select Sharable Curated Content (Infographic)

    … for smaller brands, or those with less rabid fan bases. There’s a rather simple maxim for content curation, according to Siege Media founder Ross Hudgens: [E]ffective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source. While scheduling posts can help ensure consistency, it can…

    AllTwitterin Social Content How To's- 13 readers -
  • 5 Traffic Strategies That Build Your Curation Audience

    … Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how do you get traffic…

    Brian Clark/ Copyblogger- 11 readers -
  • Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead

    … the year – from content, to format, to development. Which, let’s be frank, may have made us look like we didn’t know what we were doing. Welcome to the real world. When you play in real time with a real audience, you figure out everything you need to know. But you can’t be afraid to adapt based on what they tell you just because it differs from…

    Brian Clark/ Copybloggerin Content Twitter- 10 readers -
  • How to Use Content Curation to Create a Recurring Revenue Business

    It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio, and video I can find in that topical market that ar ...

    Brian Clark/ Copyblogger- 14 readers -
  • Cosmetics Brands are Missing the YouTube Boat on Halloween

    … Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there are some areas where brands continue to fall short. One clear opportunity is in content curation through YouTube playlists, particularly during tent-pole holidays like Halloween. YouTubers know that they have to get ahead…

    ReelSEOin Social YouTube- 6 readers -
  • Creation vs. Curation: Do You Need to Make or Moderate?

    … they are using their content initiative. Creating original content – whitepapers, reports, webcasts, etc. – and hiding it behind opt-in forms can absolutely generate those leads. Licensed content frees up your team. Creating that high value content takes a lot of work! This is where licensed content comes in – allowing you to keep up your content…

    Relevancein Content- 12 readers -
  • Video Ads Land on Flipboard and They Won’t Auto-play

    … Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. The videos ads will play in a full-screen format when clicked on by the user, and the ads will last from between 15 and 30 seconds, although longer format…

    Carla Marshall/ ReelSEOin Facebook- 8 readers -
  • How To Make The Business Case For Content Curation

    …5 Ways To Prove To Your Boss You Need Content Curation Have you made the case for content curation within your organization? Don’t think that your firm needs content curation, then look at these content marketing facts and see if you’re ready to reconsider. 93% of B2B businesses use content marketing according to Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • Social Media Sharing: Your Own, or Others’ Content?

    Social media sharing can be a challenge, especially the ratios of the various kinds of content. Should you blast out your own material, or should you minimize your own input, and focus on sharing others’ content which you hope your audience will find valuable? A couple of authors asked about social sharing ratios in reference to the article on book marketing in 30 minutes a week.

    Angela Booth/ Angela Booth's Creativity Factory- 12 readers -
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