• How Consumer-Generated Content Drives Brand Value (Report)

    … among consumers and marketers, on product websites and on social media. BazaarVoice’s Curations tool processed 4.7 times more photos in 2015 than 2014, and 4.5 times more video. Many brands and retailers have started to integrate CGC into more aspects of their marketing campaigns. 57 percent of retailers and 61 percent of brands are using CGC…

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