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Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens in thousands of building elevators and ...
…. It’s in cases like this where trusted names in publishing can come in handy. Publishers like Vox Media, which sports seven trusted websites, including Eater, The Verge, Racked, Curbed, and Polygon, can provide a neutralized platform where content will be less judged by the sponsor and more by the editorial quality. In BP’s case, Mumm and Vox…