• Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies

    …, Heineken is conducting mobile tests for a new Tequila-infused beer brand called Desperados in the southeastern U.S. But now that MillerCoors has a breadth of content across different media partnerships, it’ll be easier for the company to be strategic about its content placement, especially if it’s able to reach consumers through mobile. “With content, you need to know what you’re going to achieve,” says Benjamin. “Content isn’t a quick sale. Sometimes it’s about a relationship with the audience.” Related…

    Haniya Rae/ The Content Strategistin Content- 18 readers -
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