Current Tv

Current TV was an American television channel from August 1, 2005 to August 20, 2013. Al Gore, Joel Hyatt, and Ronald Burkle each held a sizable stake in Current, and Comcast and DirecTV each held a smaller stake.The channel started out as a user-generated content channel with content made by viewers in 15 minute blocks. The channel later switched formats to become an independent news network aimed at progressive politics. Neither format brought the success that Gore and Hyatt wanted which after multiple alterations in programming resulted in them selling the channel.
Posts about Current Tv
  • Digital Video Meets the Bean Counters

    …, and the spending begins in earnest. This is the way that many TV advertisers think about ROI. What is the ROI on my video campaigns versus my TV campaigns? The simplest way to do this is to measure the cost per relevant view of video vs. TV ads. The methodology to do this goes as follows: Absolute Price: Look at the price you pay for your current TV…

    Adknowledge Blog- 9 readers -
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … to the brand. By literally developing characters out of the products, we infused personality into the brand.” “Break Happy TV” is being distributed and promoted across all of Rold Gold’s social channels, including a microsite, YouTube, Facebook, Twitter and Tumblr. The campaign is responsive, with the brand tapping into existing conversations around…

    Tanya Dua/ Digiday- 6 readers -
  • Google Patent on Ads with Named Entities

    …, but usually to the creation of advertisements and landing pages that people might create to show as search results or pages on their sites that are associated with those ads. This is one of the first few patents I’ve seen from Google that ties together the Semantic Web and Paid Search, including one described in Barbara Starr’s article on Search Engine…

    Bill Slawski/ SEO by the Seain Google- 11 readers -
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