Current Tv

Current TV was an American television channel from August 1, 2005 to August 20, 2013. Al Gore, Joel Hyatt, and Ronald Burkle each held a sizable stake in Current, and Comcast and DirecTV each held a smaller stake.The channel started out as a user-generated content channel with content made by viewers in 15 minute blocks. The channel later switched formats to become an independent news network aimed at progressive politics. Neither format brought the success that Gore and Hyatt wanted which after multiple alterations in programming resulted in them selling the channel.
Posts about Current Tv
  • Digital Video Meets the Bean Counters

    …, and the spending begins in earnest. This is the way that many TV advertisers think about ROI. What is the ROI on my video campaigns versus my TV campaigns? The simplest way to do this is to measure the cost per relevant view of video vs. TV ads. The methodology to do this goes as follows: Absolute Price: Look at the price you pay for your current TV…

    Adknowledge Blog- 10 readers -
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … a pretzel thin investigator and a seemingly unsolvable case of stolen hummus. Two others have been released so far, one that seems to be a spin-off of the hit series “Scandal,” and another one that parodies the telenovela genre in general. The “Break Happy” campaign was created by New York digital shop Deep Focus and is an attempt to drive brand…

    Tanya Dua/ Digiday- 6 readers -
  • Google Patent on Ads with Named Entities

    … for presentation as part of a search result screen. In my query above for “Arrow Episodes, ” Google returned a listing of episodes of the TV show at the top of my monitor, like this: A listing at the top of Google Search Results that shows off names of specific episodes of the current TV show It also assumed that I was interested in watching streamed…

    Bill Slawski/ SEO by the Seain Google- 12 readers -
  • Google Reporting Live From…Your TV?

    … manager, will I be able to target people based on shows they have watched? Maybe a new beta for the TV ad extension will be released. Can my SEO team members capitalize on viewing history and create content specific to them? So many questions! Thoughts from other SEER team members: Dana Tan – SEO Account Manager Wil Reynolds – SEER CEO & Director…

    Kyle Lambert/ SEER Interactivein Paid Search SEO Google- 16 readers -