Current Tv

Current TV was an American television channel from August 1, 2005 to August 20, 2013. Al Gore, Joel Hyatt, and Ronald Burkle each held a sizable stake in Current, and Comcast and DirecTV each held a smaller stake.The channel started out as a user-generated content channel with content made by viewers in 15 minute blocks. The channel later switched formats to become an independent news network aimed at progressive politics. Neither format brought the success that Gore and Hyatt wanted which after multiple alterations in programming resulted in them selling the channel.
Posts about Current Tv
  • Digital Video Meets the Bean Counters

    …, and the spending begins in earnest. This is the way that many TV advertisers think about ROI. What is the ROI on my video campaigns versus my TV campaigns? The simplest way to do this is to measure the cost per relevant view of video vs. TV ads. The methodology to do this goes as follows: Absolute Price: Look at the price you pay for your current TV…

    Adknowledge Blog- 8 readers -
  • Rold Gold’s new campaign is a video series parodying current TV shows

    … There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels. Frito Lay’s pretzel brand Rold Gold has launched a new video series, made up of parodies based on today’s hottest TV shows and genres, featuring the tiny snacks as fully developed characters within “built to scale…

    Tanya Dua/ Digiday- 6 readers -
  • Google Patent on Ads with Named Entities

    … for presentation as part of a search result screen. In my query above for “Arrow Episodes, ” Google returned a listing of episodes of the TV show at the top of my monitor, like this: A listing at the top of Google Search Results that shows off names of specific episodes of the current TV show It also assumed that I was interested in watching streamed…

    Bill Slawski/ SEO by the Seain Google- 9 readers -
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