Custom Audiences

    • Bing Ads Releases New Audience Features

      June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Mar ...

      PPC Heroin Social- 13 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … This article originally appeared on Social Media Today. If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want…

    Nanigansin Social- 18 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 41 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 20 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 29 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 11 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … the offer. Otherwise, you risk frustrating a potential customer and ending up with a one-and-done exchange. Targeting: Facebook’s targeting options—by demographics, preferences and behaviors, to name a few–allow you to select the attributes of your target audience. This makes all of the difference in building a high-quality email database. Start off…

    AllFacebookin Facebook Twitter- 25 readers -
Get the top posts daily into your mailbox!
More from around the web