Custom Audiences

  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … are making it simpler and less costly to run these tests, and digital leaders are recognizing that the best path to long-term growth is to align advertising practices with the true business goals of marketers. Why randomized controlled trials haven’t caught on in advertising Randomized controlled trials are the ideal form of performance testing…

    Nanigansin Retargeting- 8 readers -
  • 5 Rookie Facebook Ad Mistakes To Avoid.

    … and installing the Facebook pixel (discussed in tip #5) to create audiences around website traffic. 3. Using the Wrong Ad Placements When you come to selecting placements for your Facebook campaign, Facebook sets your placements to automatic by default, which they recommend. Placements: Facebook serves your ads on their platform and third-party sites…

    Marketing Technology Blog- 17 readers -
  • Bing Ads Releases New Audience Features

    … June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas…

    PPC Heroin Social- 22 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the job done. Ad units 1. Dynamic Ads If you work for an ecommerce company, you can’t afford to ignore these game-changing ad units. Dynamic Ads help you retarget audiences across devices…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 49 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 21 readers -
  • More New Features for Facebook’s Analytics for Apps

    … between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same. Twist wrote on support for web analytics and improved cross-device analytics: We’ve made it as easy as possible for businesses to view cross-platform metrics for their websites and apps. Millions of businesses already embed our JavaScript…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 11 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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