Custom Audiences

  • More New Features for Facebook’s Analytics for Apps

    … and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post: Analytics…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Facebook begins thwarting ad blockers

    … Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking. Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP…

    Search Engine Watch- 9 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … the offer. Otherwise, you risk frustrating a potential customer and ending up with a one-and-done exchange. Targeting: Facebook’s targeting options—by demographics, preferences and behaviors, to name a few–allow you to select the attributes of your target audience. This makes all of the difference in building a high-quality email database. Start off…

    AllFacebookin Facebook Twitter- 16 readers -
  • The 10 greatest social media advertising tips for content marketers

    … Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty much dead…

    Larry Kim/ Search Engine Watch- 26 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 37 readers -
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
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