Custom Audiences

  • 5 Rookie Facebook Ad Mistakes To Avoid.

    … is to drive people to your website, then use the traffic objective. If your goal is to gather email addresses, then use the lead generation objective. 2. Not Using Custom Audiences When you set up your first ad, after selecting your objective you’ll see something like this: This is where you target Facebook users. It is very tempting to target…

    Marketing Technology Blog- 17 readers -
  • Bing Ads Releases New Audience Features

    … the integration steps have been completed, your Custom Audiences will show up in the Audience section of the Shared Library in the Bing Ads UI. Associate these Custom Audiences to your ad groups in the same way you would associate a remarketing list. Final Thoughts While my initial enthusiasm for Custom Audiences deflated like a dollar store balloon…

    PPC Heroin Social- 21 readers -
  • 7 Essential Facebook Advertising Tools for Driving Digital Revenue

    … campaign reach and increase your customer or user base, then you definitely want to explore the potential of Lookalike Audiences. 7. Facebook’s Audience Network Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats…

    Nanigansin Social- 21 readers -
  • Why B2B Advertisers Need Facebook

    … marketing carry a $25,000 minimum over each three-month period. That buys the help of a dedicated representative, but it’s too expensive for the majority of smaller businesses–especially advertisers new to the platform that haven’t had the chance to warm up to a long-term commitment. Leverage first-party data: Facebook’s custom audiences allow…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 21 readers -
  • More New Features for Facebook’s Analytics for Apps

    … between them to complete tasks or activities, and 77 percent of people who have three or more devices do the same. Twist wrote on support for web analytics and improved cross-device analytics: We’ve made it as easy as possible for businesses to view cross-platform metrics for their websites and apps. Millions of businesses already embed our JavaScript…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 11 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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