Custom Audiences

    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 11 readers -
  • More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 9 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … the offer. Otherwise, you risk frustrating a potential customer and ending up with a one-and-done exchange. Targeting: Facebook’s targeting options—by demographics, preferences and behaviors, to name a few–allow you to select the attributes of your target audience. This makes all of the difference in building a high-quality email database. Start off…

    AllFacebookin Facebook Twitter- 18 readers -
  • The 10 greatest social media advertising tips for content marketers

    … campaigns increase relevancy score by 2 points! 5. Score huge wins with custom audiences True story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter, I used their tailored audiences feature to target key influencers. The very same day, Business Insider asked for permission to publish the story…

    Larry Kim/ Search Engine Watch- 27 readers -
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