Custom Audiences

  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 11 readers -
  • More New Features for Facebook’s Analytics for Apps

    … software-development kit for Facebook Login, sharing and more, and we’re excited to extend this SDK to support Facebook app events. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. You’ll be able to grow your business by having a unified view of all of the activity…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook begins thwarting ad blockers

    … to remove specific interests from their ad preferences and to disable ads from companies that have added them to Custom Audiences. Good news for marketers? At first glance, Facebook’s stance vis-à-vis ad blocking looks to be a net positive for marketers active on the social network. If Facebook can thwart desktop ad blockers, marketers won’t have…

    Search Engine Watch- 10 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • A Comprehensive Facebook Ads Checklist to Increase Email Acquisition

    … the offer. Otherwise, you risk frustrating a potential customer and ending up with a one-and-done exchange. Targeting: Facebook’s targeting options—by demographics, preferences and behaviors, to name a few–allow you to select the attributes of your target audience. This makes all of the difference in building a high-quality email database. Start off…

    AllFacebookin Facebook Twitter- 20 readers -
  • The 10 greatest social media advertising tips for content marketers

    … campaigns increase relevancy score by 2 points! 5. Score huge wins with custom audiences True story: A while back I wrote an article that asked: do Twitter Ads work? To promote the article on Twitter, I used their tailored audiences feature to target key influencers. The very same day, Business Insider asked for permission to publish the story…

    Larry Kim/ Search Engine Watch- 30 readers -
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