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  • Marketers See Opportunity in Rio 2016, Social Media

    … The Olympic Games is unquestionably the heavyweight title holder of international sports events (think “The Big Game” for 16 consecutive days). This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers during the event. The digital…

    Inside Facebookin Social Facebook Twitter- 25 readers -
  • Raising a Cup to Five Great NHL Social Media Activations

    … of the first round, Stanley Cup Finals game one, the Stanley Cup Finals clinching game and the winning team’s championship parade. The league also worked directly with Snapchat to generate custom filters for those Live Stories. Why it works: Now that its user base has exceeded that of Twitter, the sheer scale of Snapchat makes it a place for brands…

    AllFacebookin Social Facebook Twitter- 20 readers -
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