Custom Formulas

  • 4 Ways Facebook Advertisers Are Taking Reporting to the Next Level with Custom Formulas

    …When it comes to defining ad campaign goals and success, performance marketing is awash in acronyms. CPC, CPM, CPA, CPI and ROI are just a few of the primary metrics which can help evaluate the effectiveness of your ad campaigns. This activity/performance can be directly tied to the cost of acquiring actions that occur further downstream. Once you’ve gotten a sense for which general metrics apply to your business model, you can turn your focus to formulas that align precisely […]…

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