Custom Reports

  • How to Use Google Analytics to Improve Your Marketing Efforts

    Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports.

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single…

    Avinash Kaushik/ Occam's Razor- 36 readers -