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…! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. The problem for many new or experienced analysts has been that they either don't have access to any dataset (newbies) or the data they have access…
… for me between Twitter and Facebook. Insights I will use to shift my participation on both channels. Such a simple collection of metrics and dimensions, such lovely immediate insights. The second tab is more fun. We always worry about our tweets and posts and reshares when it comes to Social. We don't analyze what people are interested on our…
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports.
… of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. I've used Sunbursts to do the same with keyword portfolios. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single…