Customer

  • 5 Customer Experience Lessons From Your Mother

    … yourself in their shoes. Sample of a marketing persona via Hubspot Don’t be overbearing. I get that it’s difficult to let a prospect have space but, like children, don’t push them or they may get obstinate. Speak to your audience in language they understand, namely human. Skip the corporate-speak. 2. Customer Experience Lesson: “No good deed goes…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Winning at Social Customer Care – Book Interview

    … from World Wrestling Entertainment, which had its corporate offices just a few miles from our company headquarters. I was immediately met with resistance and pushback ranging from “this isn’t our audience” to “we can’t do it because there aren’t existing WWE trading cards from which we can make a replica”. After researching my target audience, I…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • Known – Book Interview

    … Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today. A person who…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 48 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 21 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … Do You Create FOMO Among Your Customers’ Connections? Vacations are ripe for creating memorable customer experiences. Think about your last vacation for a moment now. Do images of interesting people and beautiful places pass through your mind? What do you remember from your precious time-off? Are you smiling? Recently my husband and I…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …. This helps you optimize your landing page for conversions and increase your customer acquisition. #3: Beginner Guides When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering. By offering something valuable for free, you can skyrocket your growth because users…

    Jon Correll/ conversionvoodoo.comin Social- 22 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 16 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 28 readers -
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