Customer

  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 9 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … and chocolates. In today’s air travel market it’s tough to get an amazing customer experience unless you’re in premium class. But British Airways delivered. Due to bad weather across Europe, our flight home via London was delayed. As were other flights through Heathrow. The result: Everyone was packed into the back of what I lovingly call schlep…

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 11 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Identify Your Ideal Customer And Watch Your Business Soar

    … I’m going to be very honest with you… sometimes conversations with prospective clients can be downright painful. Especially when I’m trying to understand who exactly they want me to target for them on social media. Here is a quick example: Me: Describe to me your perfect, ideal customer. Client: What do you mean? Me: I mean, who…

    Mad Lemmingsin Affiliate Social Blogging- 11 readers -
  • Three Value Conversations – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations. And, great value conversations are a combination of superior stories to fuel the conversation, matched…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Benefits of Customer Loyalty Programs

    … This! Some of the more popular solutions are Sweet Tooth Rewards, Spark Base, Loyalty Lion, S Loyalty, Antavo, Loyalis, and 500friends. What is a Customer Loyalty Program? A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Challenger Customer – Book Interview

    … The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder…

    Heidi Cohen/ Heidi Cohen- 9 readers -
  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … not claimed accounts on Pinterest, Instagram, or Foursquare. On Facebook and Twitter, Bank of America was less engaged with its customers compared to Chase. Across all the platforms, Chase had more fans, likes, posts, and check-ins. Neither bank brand scored especially high in the pillar analyzing company reviews, but Chase still beat Bank…

    Street Fightin Content- 10 readers -
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