• 5 Customer Experience Lessons From Your Mother

      Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. Yet they’re human beings.

      Heidi Cohen/ Heidi Cohen- 17 readers -
  • Winning at Social Customer Care – Book Interview

    … Heidi Cohen Interviews Dan Gingiss New book: Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? “Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Known – Book Interview

    … Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today. A person who…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • They Ask, You Answer – Book Interview

    … Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly…

    Heidi Cohen/ Heidi Cohenin Content- 40 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 17 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 33 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 19 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    …. #1: Communicate Frequently You’ve probably heard the term, “top of mind.” To retain your current customers, you have to stay at the forefront, so when they’re ready to purchase, it’s you they think of. One of the best strategies for staying in touch is through your email marketing and blog posts full of tips and tricks. Personalized marketing…

    Jon Correll/ 14 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 24 readers -
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