• They Ask, You Answer – Book Interview

      Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, fee.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 10 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … of our landing! I read about the finesse of Paris pickpockets. Being New Yorkers, we thought we wouldn’t have any problems. We were wrong! Our brightly colored backpacks and suitcases marked us as tourists. We got to Hotel Fabric disoriented and minus one wallet with my husband’s credit cards. This had never happened to either of us anywhere…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … budget. This way you can find any gaps or issues. Then refine your second half, 2016 plans to meet or exceed your objectives. Not sure where to start? We’ve got you covered. Use this Mid-Year Marketing Checklist to evaluate your business. (BTW, you can download a copy of the Mid-Year Marketing Checklist here.) Even if you’ve got years…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 13 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ 8 readers -
  • The Art of People – Book Interview

    … strategy. Having built two companies on social media, the power of social is something I can personally attest to and it’s something we live everyday at Likeable! Q: What was the inspiration for your book? The inspiration for The Art of People was, well, people. All of the amazing people I have been fortunate enough to meet along the way have had…

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Identify Your Ideal Customer And Watch Your Business Soar

    … I’m going to be very honest with you… sometimes conversations with prospective clients can be downright painful. Especially when I’m trying to understand who exactly they want me to target for them on social media. Here is a quick example: Me: Describe to me your perfect, ideal customer. Client: What do you mean? Me: I mean, who…

    Mad Lemmingsin Affiliate Social Blogging- 13 readers -
  • Three Value Conversations – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations. And, great value conversations are a combination of superior stories to fuel the conversation, matched…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Benefits of Customer Loyalty Programs

    … This! Some of the more popular solutions are Sweet Tooth Rewards, Spark Base, Loyalty Lion, S Loyalty, Antavo, Loyalis, and 500friends. What is a Customer Loyalty Program? A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Challenger Customer – Book Interview

    … The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder…

    Heidi Cohen/ Heidi Cohen- 9 readers -
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