• Known – Book Interview

      Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today.

      Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • They Ask, You Answer – Book Interview

    … Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 14 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Mid-Year Marketing Checklist: 75 Points

    … performance and budget. Do you have a crisis management plan? If not, schedule the development of one now. Do you have an influencer program? (Note: Influencer programs may be categorized depending on your firm.) If so, how is it performing? Customers Your customer base is key to the health of your business. Content Marketing Institute’s Joe Pulizzi laser…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …. This helps you optimize your landing page for conversions and increase your customer acquisition. #3: Beginner Guides When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering. By offering something valuable for free, you can skyrocket your growth because users…

    Jon Correll/ conversionvoodoo.comin Social- 14 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ 9 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Hug Your Haters – Book Interview Copy

    …. Q: How do you describe yourself professionally? I’m the President of Convince & Convert, a New York Times best-selling author of five books, a keynote speaker, startup investor, and tequila fan. With my team of genius consultants, I help the world’s most interesting companies gain and keep more customers. Q: What are 1-3 books that inspired…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Identify Your Ideal Customer And Watch Your Business Soar

    … ultimately declined to work with. And by highlighting the absurdity of this conversation, I hope to offer some clarity to you — the reader. Are you a solopreneur of some kind? A freelancer, maybe? Or perhaps you are thinking of quitting your day job to launch your own online, service-based business…? If so, this post is for you. Because if I have…

    Mad Lemmingsin Affiliate Social Blogging- 13 readers -
  • Three Value Conversations – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations. And, great value conversations are a combination of superior stories to fuel the conversation, matched…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Benefits of Customer Loyalty Programs

    … to “go steady” with the business through repeat purchases or brand engagement. Darren DeMatas, selfstartr Be sure to read the entire course The Beginner’s Guide To Customer Loyalty Programs from selfstartr – it’s incredibly thorough: What a customer loyalty program is and how it can impact your brand’s bottom line The different types of customer…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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