• Winning at Social Customer Care – Book Interview

      Heidi Cohen Interviews Dan Gingiss New book: Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? “Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today than ever before.

      Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • Known – Book Interview

    … you? My summer job in college was guessing weights on a midway at a theme park. Q: Is there a piece of marketing content that you’re particularly proud of? I’ve worked with many big brands and some amazing companies but most of my work is covered by NDAs. I did turn around a pharmaceutical brand and made the customer millions in new revenue…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 15 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 15 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 18 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    …. #1: Communicate Frequently You’ve probably heard the term, “top of mind.” To retain your current customers, you have to stay at the forefront, so when they’re ready to purchase, it’s you they think of. One of the best strategies for staying in touch is through your email marketing and blog posts full of tips and tricks. Personalized marketing…

    Jon Correll/ 11 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Hug Your Haters – Book Interview Copy

    … and projects that I start. I like the ideation more than the execution, and so I’m incredibly fortunate I have an amazing team to help me! Q: What’s something unusual or fun that most people don’t know about you? I am a certified BBQ judge, so I can go on long, rambling dissertations about the merits of various types of pork ribs, and other meat-based…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Identify Your Ideal Customer And Watch Your Business Soar

    … I’m going to be very honest with you… sometimes conversations with prospective clients can be downright painful. Especially when I’m trying to understand who exactly they want me to target for them on social media. Here is a quick example: Me: Describe to me your perfect, ideal customer. Client: What do you mean? Me: I mean, who…

    Mad Lemmingsin Affiliate Social Blogging- 14 readers -
  • Three Value Conversations – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations. And, great value conversations are a combination of superior stories to fuel the conversation, matched…

    Heidi Cohen/ Heidi Cohen- 15 readers -
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