Customer

  • HYPERGROWTH – Book Interview

    … of internal stakeholders. Whether the underlying methodology is Waterfall, or Agile, the customer is noticeably missing. At Performable, I shifted the model to make communication with customers a priority. Under this new model, everything revolves around the customer: from what features get shipped, to what words get used on the website, to how teams…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • 5 Customer Experience Lessons From Your Mother

    … Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • Winning at Social Customer Care – Book Interview

    … Heidi Cohen Interviews Dan Gingiss New book: Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? “Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today…

    Heidi Cohen/ Heidi Cohenin Social- 24 readers -
  • Known – Book Interview

    … you? My summer job in college was guessing weights on a midway at a theme park. Q: Is there a piece of marketing content that you’re particularly proud of? I’ve worked with many big brands and some amazing companies but most of my work is covered by NDAs. I did turn around a pharmaceutical brand and made the customer millions in new revenue…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Setting Up for Marketing Success in 2017

    … been Virtual Reality, automation and the start-up ethos of challenging the norm. Following these high-profile business decisions and new trends, business leaders have been forced to question what type of change they should think about too. Now is the time for marketers to be considering what steps they should take to ensure a customer-centric…

    Marketing Technology Blog- 42 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … this medium, you can effectively draw in your car-loving audience and develop a relationship with them that’s better than any plain advertisement. Show Some Philanthropy Of course, your brand is focused on gaining more revenue, not losing it, but when your company is doing well for itself, a little philanthropy can go a long way. Online business…

    Relevancein Content- 25 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … she arranged for a car to take us for only 30 Euros more than the train. The high point of our Paris trip was dinner at Epicure, a 3 star Michelin Restaurant nestled inside The Bristol Hotel. (Hat tip to Ann Handley for inspiring this reservation!) Before dinner, we stopped at Bar Du Bristol. It’s ranked the top one in Europe. To celebrate…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …? Do you have an on-going editorial calendar? Does your blog have the resources needed? How do your email marketing campaigns perform? Have your metrics changed? Has your mail schedule changed? Are recipients unsubscribing or, worse, marking your email as spam? How are your customer communications performing? Is there anything you can do to make your…

    Heidi Cohen/ Heidi Cohenin Content- 36 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    …. This helps you optimize your landing page for conversions and increase your customer acquisition. #3: Beginner Guides When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering. By offering something valuable for free, you can skyrocket your growth because users…

    Jon Correll/ conversionvoodoo.comin Social- 23 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 17 readers -
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