Customer

  • HYPERGROWTH – Book Interview

    … of internal stakeholders. Whether the underlying methodology is Waterfall, or Agile, the customer is noticeably missing. At Performable, I shifted the model to make communication with customers a priority. Under this new model, everything revolves around the customer: from what features get shipped, to what words get used on the website, to how teams…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • 5 Customer Experience Lessons From Your Mother

    … Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof…

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • Winning at Social Customer Care – Book Interview

    … Heidi Cohen Interviews Dan Gingiss New book: Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? “Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today…

    Heidi Cohen/ Heidi Cohenin Social- 24 readers -
  • Known – Book Interview

    … you? My summer job in college was guessing weights on a midway at a theme park. Q: Is there a piece of marketing content that you’re particularly proud of? I’ve worked with many big brands and some amazing companies but most of my work is covered by NDAs. I did turn around a pharmaceutical brand and made the customer millions in new revenue…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Setting Up for Marketing Success in 2017

    … been Virtual Reality, automation and the start-up ethos of challenging the norm. Following these high-profile business decisions and new trends, business leaders have been forced to question what type of change they should think about too. Now is the time for marketers to be considering what steps they should take to ensure a customer-centric…

    Marketing Technology Blog- 44 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 27 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … and chocolates. In today’s air travel market it’s tough to get an amazing customer experience unless you’re in premium class. But British Airways delivered. Due to bad weather across Europe, our flight home via London was delayed. As were other flights through Heathrow. The result: Everyone was packed into the back of what I lovingly call schlep…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 23 readers -
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