Customer

  • They Ask, You Answer – Book Interview

    … what your customers and prospects are thinking, feeling, asking, doubting, and fearing when it comes to buying your products and services. Simply put, most marketing departments aren’t perfectly in-tune to these elements of the buyer and the biggest reason is because they aren’t aligned with the sales team, they aren’t aware of customer issues…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Shake Up Your Digital Marketing Stunts to Get More Customers

    … The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns are successful, it’s hard to stand out when everyone is following the same standards of digital marketing…

    Relevancein Content- 12 readers -
  • Amazing Customer Experience: 3 Vacation Examples

    … Do You Create FOMO Among Your Customers’ Connections? Vacations are ripe for creating memorable customer experiences. Think about your last vacation for a moment now. Do images of interesting people and beautiful places pass through your mind? What do you remember from your precious time-off? Are you smiling? Recently my husband and I…

    Heidi Cohen/ Heidi Cohen- 13 readers -
  • Mid-Year Marketing Checklist: 75 Points

    …. This shows you how the market or your customers have changed. By contrast, budget numbers aren’t based on actual results. Financials Most marketers hate dealing with financials and numbers in general. (I should know. I taught graduate level Finance For Marketers. No one took my course voluntarily!!!) At a minimum, know your way around a spreadsheet…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 8 User Acquisition Tactics That Could Skyrocket Your Growth

    … It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time? All of this makes you feel super-charged, like you are doing everything exactly right. What if this happened on such a regular basis that your company was in a constant state of growth…

    Jon Correll/ conversionvoodoo.comin Social- 14 readers -
  • 5 Customer Retention Strategies To Keep Your Customers Happy

    … For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more. Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses…

    Jon Correll/ conversionvoodoo.com- 8 readers -
  • The Art of People – Book Interview

    … Heidi Cohen interviews Dave Kerpen Q: What’s your best piece of advice for readers looking to improve their marketing? To readers looking to improve their marketing, I would say use the tools available to you to make social media marketing easier. Social media, if used correctly, can be an incredibly powerful tool in helping your marketing…

    Heidi Cohen/ Heidi Cohen- 17 readers -
  • Hug Your Haters – Book Interview Copy

    … Heidi Cohen interviews Jay Baer Q: What’s your best piece of advice for readers looking to improve their marketing? Customer service IS the new marketing. Answer EVERY customer, in EVERY channel, EVERY time. Fully one-third of all customer complaints are never answered – mostly online. Not answering customer complaints robs you…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Identify Your Ideal Customer And Watch Your Business Soar

    … I’m going to be very honest with you… sometimes conversations with prospective clients can be downright painful. Especially when I’m trying to understand who exactly they want me to target for them on social media. Here is a quick example: Me: Describe to me your perfect, ideal customer. Client: What do you mean? Me: I mean, who…

    Mad Lemmingsin Affiliate Social Blogging- 13 readers -
  • Three Value Conversations – Book Interview

    … Q: What’s your best piece of advice for readers looking to improve their marketing? For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations. And, great value conversations are a combination of superior stories to fuel the conversation, matched…

    Heidi Cohen/ Heidi Cohen- 14 readers -
  • Benefits of Customer Loyalty Programs

    … Even in B2B, our agency is looking at how we can provide our clients value beyond our contractual obligation. It’s simply not enough to just deliver results anymore – companies need to exceed expectations. If your business is high-transaction/low revenue, a customer loyalty program is absolutely essential along with the technology to manage…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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