Customer Acquisition

  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 19 readers -
  • What does digital transformation mean to marketing?

    … and sales and marketing. Our latest episode of The Marketing Companion is an extraordinary conversation, revealing: The importance of cultural support and leadership in a digital transformation. Why you can’t “metric” a digital culture. How Dell is using training as a core component of employee involvement and social selling. What…

    {grow}- 18 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 17 readers -
  • Three New Year Business Resolutions You Should Steal

    … online actions: 1) Set goals you can truly influence I have good online friends who are going to self-publish their debut novels this year. Their aim is to hit at least 10,000 book sales, which sounds like a reasonable goal for a newbie. But there’s one problemo. You can write the best book, have the best editor work on it and launch with the best…

    {grow}in Social- 24 readers -
  • How SMBs can get more leads through marketing automation

    … By Lilach Bullock, {grow} Community Member Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. In this post, I’ll be talking about…

    {grow}in Mobile EMail How To's- 19 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 13 readers -
  • Three drastic marketing changes ahead for 2017

    … to survive and thrive in the online world. Goodbye website For the longest time, I have believed that your personal website was the most important part of your online presence. The holy grail. The mother base of all missions. Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients…

    {grow}in Social- 13 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … when digital friend Hessie Jones, Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Hessie went on to say that the new consumer needs more context for tracking performance, so I decided to interview her and find out exactly what she means, how she defines the new consumer, and how our marketing goals…

    {grow}- 15 readers -
  • Being an Empathic Marketer in an Automated World

    … client has a start-up food business and focuses on manufacturing and sales. We spent hours in conversation as I listened to my client’s approach to the market. One piece of counsel I provided was that he had spent enough time listening to his end users. Did he understand how his product fit into the life of his customer? What practical (and emotional…

    {grow}- 5 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 23 readers -
  • Your Definitive Guide To Customer Acquisition

    … that there are many different ways that lead to the same end goal of customer acquisition. How do you choose the right strategy? First, you have to know you target audience. Next, you have to know how they’ll make their way through your sales funnel. Do some research on both your audience and your customer acquisition funnel before you create your…

    Jon Correll/ conversionvoodoo.comin EMail- 15 readers -
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