Customer Acquisition

    • Three New Year Business Resolutions You Should Steal

      By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online actions: 1) Set goals you can truly influence I .

      {grow}in Social- 22 readers -
    • Data-driven attribution: the cure for discount code abuse?

      This is sponsored content created in association with Fospha. When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI. Retailers often don’t consider discount codes in the same way they do traditional marketing spend.

      Search Engine Watch- 13 readers -
  • How SMBs can get more leads through marketing automation

    … part of your strategy in 2017, as the need for personalization grows among audiences of all kinds. Marketing automation will allow you to create better emails that are more personalized and that will be sent to the right person, at the right time. What’s best, all of this is done automatically once you’ve set up your campaigns, emails…

    {grow}in Mobile EMail How To's- 13 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 10 readers -
  • Three drastic marketing changes ahead for 2017

    … mildewed. Blame the content shock, but there’s simply too much great work in nearly every niche for you to stand out. You have to be exceptional and extreme, but that’s hard to pull off if you’re an even-tempered human. Thankfully, it’s not all doom & gloom. During the past two years, I’ve witnessed something fascinating: Friends recommended my…

    {grow}in Social- 10 readers -
  • Adapting To The NEW Consumer With Better Analytics

    … By Brooke B. Sellas, {grow} Contributing Columnist While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised…

    {grow}- 12 readers -
  • Being an Empathic Marketer in an Automated World

    … client has a start-up food business and focuses on manufacturing and sales. We spent hours in conversation as I listened to my client’s approach to the market. One piece of counsel I provided was that he had spent enough time listening to his end users. Did he understand how his product fit into the life of his customer? What practical (and emotional…

    {grow}- 5 readers -
  • Why we create crap content: We’re afraid

    …. Afraid of standing out. Afraid of rocking the boat. Afraid being criticized. Afraid of not fitting in. Afraid of being a loose cannon. The social media/ content world is one of immense pressure for conformity because we want to fit in so we are invited to speak at an industry conference. Because we want to make a “list,” or gain a mention…

    {grow}in Content- 16 readers -
  • Your Definitive Guide To Customer Acquisition

    … that there are many different ways that lead to the same end goal of customer acquisition. How do you choose the right strategy? First, you have to know you target audience. Next, you have to know how they’ll make their way through your sales funnel. Do some research on both your audience and your customer acquisition funnel before you create your…

    Jon Correll/ conversionvoodoo.comin EMail- 13 readers -
  • 7 Ways To Grow Your Customer Base With Emails

    … Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why. Let’s look…

    Jon Correll/ conversionvoodoo.comin EMail- 12 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 15 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 10 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
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