Customer Acquisition

    • Amazon puts experiential marketing at a crossroads

      By Mark Schaefer Are we at the end of experiential marketing or the beginning? Most marketers acknowledge the importance of creating customer experiences that lead to awareness and loyalty. But all you need to do is read the news and discover that there is a consumer revolution afoot. Does experiential marketing matter as much as it used to? 60 percent of 2017 holiday sale ...

      {grow}- 10 readers -
  • Is Your Business Ready for the General Data Protection Regulations?

    … in the years to come. Whichever way you get there, get there you must! The regulations are in place from May 25, 2018 forward and apply to anyone doing business inside the EU, or with customers inside the EU, and thats a surprising amount of people! But don’t panic, with a systematic approach and following the advice already out there, or following…

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  • Three inspiring content monetization case studies

    … By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who…

    {grow}in Content- 6 readers -
  • Snapchat needs to pay attention to the cool kids, and so do you

    … on expansion plans instead of fixing the issues keeping its best users from succeeding on the channel. Course corrections I’m not suggesting that ignoring customer stars was the entire problem, but certainly it is a new day and power users can move the needle like never before. A few people still roll their eyes at the idea of influence marketing…

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  • A significant content insight if you’re marketing personal services

    … observations I made: All of their new business was coming from existing human connections, not content. The content being created on their site was not attached to a person. You could not tell who wrote the post. There was only one video on the site and it was almost a year old. The blog posts were primarily about company processes, not customer…

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  • Five reasons using controversy as a content strategy backfires

    …, but is it going to make somebody want to befriend you? Become a customer? Or, are they just going to stay on the sidelines and walk away? 5) It’s inauthentic. Adopting “controversial” as a strategy is kind of like adopting “angry” or “love-struck” as a theme. If you are forced to aim for the same emotional tone every day, how do you avoid becoming…

    {grow}in Content- 22 readers -
  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 20 readers -
  • Customer success: 3 Off-beat tools for small businesses

    … By Kiki Schirr, {grow} Contributing Columnist On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent. I thought my time working at Geek Squad and Apple would assist me, but there’s a difference between being a customer-facing employee and guiding the whole…

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  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 16 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

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  • Three proven tips on finding niche markets hungry for your work

    … By Mars Dorian, {grow} Contributing Columnist Bestselling author Larry Correia once gave advice on how to be a professional author who actually WRITES for a living. His two-point advice is deceptively simple: 1) “Get good enough at your writing that people give you money for your stuff.” 2) “Find the people who give you money for your…

    {grow}- 14 readers -
  • The 30 possible ways you can create customer value

    … of our brand, it is part of our ongoing war for attention. And to win that war, you better provide extraordinary value. Can you define precisely HOW you add value? The question may be more complicated than it seems. Here’s some research findings to help you sort it out. 30 ways to create customer value There was a very fine article in Harvard…

    {grow}- 38 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • Content monetization, brocial media, and the role of love in business

    … expect a real response when you finally do it. Mark: (laughing) Brocial media! That’s a lot of performing. That does not build a connection. Social media is a wonderful technology that can be an extension of ourselves, our hearts, our purpose in life. That’s what really builds the loyalty. It’s about having faith in the economics of the social media…

    {grow}in Content- 38 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … printing will revolutionize marketing by creating entirely new business models. The goal of marketing is value creation and customer acquisition and perhaps there is no greater impact on this than the revolution in how we deliver products to customers. Laura Kessler believes this might be the most important trend in business today: “Through new…

    {grow}- 33 readers -
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