Customer Acquisition

    • The One Thing That’s Better Than Knowing Your Customers

      Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

      {grow}in EMail- 11 readers -
    • Your Definitive Guide To Customer Acquisition

      Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services. Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition. You’ll learn some advanced strategies for acquiring, and keeping, new customers.

      Jon Correll/ conversionvoodoo.comin EMail- 9 readers -
    • 7 Ways To Grow Your Customer Base With Emails

      Your customers are the essence of your business. Most business owners instinctively know this. What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers. In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.

      Jon Correll/ conversionvoodoo.comin EMail- 9 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 5 readers -
  • How to Calculate the Lifetime Value of Your Mobile App User

    … We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 7 readers -
  • How to turn social media connections into an actionable audience

    … By Mark Schaefer Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” It’s like a handshake. This first connection doesn’t mean they will respond to a call to action like buying…

    {grow}in Social Content How To's- 13 readers -
  • When to treat a customer like family

    … When I was just starting out in business, I spent a good part of my career in enterprise sales. I learned a lesson there that stuck with me throughout my whole career and I want to share it with you today. One of my customers bought 100 percent of their raw material from the company I was working for, Alcoa. We went through a period when we…

    {grow}- 8 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) customers to drive sales. Tools change with time and can become useless, but value never goes out of business, only the delivery changes. Always remember the business you are REALLY in. Conclusion The second half of the year can be an ‘Ode to Joy’ for both yourself and your wallet. What seldom-heard tip can you share? Mars Dorian draws funky…

    {grow}- 5 readers -
  • 7 Tools To Include In Your Customer Acquisition Plan

    … customers, we’re going to discuss seven tools to include in your customer acquisition plan. #1: Set Your Goals Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.” Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read. Your first tool…

    Jon Correll/ 5 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 7 readers -
  • Snapchat engagement and other myths

    …. Snapchat is awesome. It is what social media was meant to be: raw, fun, personal, an expression of joy and creativity. As I wrote in recent posts, Snapchat is a MUST for large brands with deep creative pockets trying to reach young people. This is where the customers are, and this is where you need to be. Figure it out, find an influencer, pay…

    {grow}in Social- 6 readers -
  • Are you ready for the mega-shift from social media to private media?

    …? And by the way … Where IS Google in this whole development? As of yet, they don’t seem to have a relevant entry. This is a fascinating new development and there are many, many future conversations we will have together on this topic. Let’s get the ball rolling with this new podcast episode. In the latest edition of The Marketing Companion, Tom Webster…

    {grow}in Social- 17 readers -
  • Martin Lindstrom on instinct and competitive advantage

    …, or a British housewife reading The Sun. The founder of IKEA was no different. You’d find the enigmatic Ingvar Kamprad running cash registers in his stores. Why? Because he was determined to understand not just what people buy, but also why. Sitting at the checkout stand let him interact with customers, one at a time. “There is only one boss…

    {grow}- 7 readers -
  • Market networks bring businesses into the “enabling economy”

    … vertical. Organizing this way could have a significant impact on how millions of people work and live, and how hundreds of millions buy services. The key attributes of these companies: Combine the main elements of both networks and marketplaces Use SaaS workflow software to focus action around longer-term projects and relationships, not just…

    {grow}- 8 readers -
  • Driving economic benefits from your Alpha Audience

    … importance of content sharing on the web. People who share our content the most are our passionate advocates. They are our most profitable customers and drive more sales through recommendations than any other customer group. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience As I go around the world, this is the question…

    {grow}in Social Content- 11 readers -
  • 3 Ways to know your prospects as well as they know you!

    … By Brooke Sellas, {grow} Contributing Columnist How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same…

    {grow}in EMail- 10 readers -
Get the top posts daily into your mailbox!
More from around the web