Customer Acquisition

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 19 readers -
  • Customer success: 3 Off-beat tools for small businesses

    … By Kiki Schirr, {grow} Contributing Columnist On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent. I thought my time working at Geek Squad and Apple would assist me, but there’s a difference between being a customer-facing employee and guiding the whole…

    {grow}- 16 readers -
  • Achieving escape velocity: The content discovery challenge

    … By Mark Schaefer My Marketing Companion co-host Tom Webster told me that within a few weeks, three of his clients all came to him with the same question: How do we get our content discovered? The answer you typically hear in our space is “create quality content and it will rise to the top” but that does not work any more. Perhaps it never has…

    {grow}in Content- 15 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    …), Twitter, and on iTunes, YouTube, and Facebook. You can also visit their other company Softball Lifestyle 101 on Instagram @Softball.Lifestyle101. Danielle G. Conte is a Social Media Marketing and Retailing professor at SUNY Farmingdale and a marketing consultant. Connect with Danielle through The post 19-Year-Old Shows Anybody Can Become Known With Commitment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}- 18 readers -
  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 31 readers -
  • Three ways to turn client email into new business value

    … By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better…

    {grow}in EMail- 17 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 33 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting…

    {grow}- 32 readers -
  • What does digital transformation mean to marketing?

    … of change? In this new episode of The Marketing Companion, Tom Webster and I interview Bryan E. Jones, VP North America Commercial Marketing for Dell Technologies. I have known Bryan for four years and I always learn something from him. In all my travels, I’ve never met another executive who is more tuned-in when it comes to the integration of technology…

    {grow}- 23 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 27 readers -
  • Three New Year Business Resolutions You Should Steal

    … By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable…

    {grow}in Social- 30 readers -
  • How SMBs can get more leads through marketing automation

    … websites and add items they would like to buy to their shopping carts, but never finish the transaction. The average rate of abandoned online shopping carts is actually as high as 68.81%, so it’s more likely to happen than not. Here is where you have a great opportunity to turn a hot lead that could otherwise go to your competitors, into a customer…

    {grow}in Mobile EMail How To's- 27 readers -
  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 15 readers -
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