Customer Acquisition Management

Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship management. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.Customer acquisition management has many similarities to lead management. Sometimes missing from lead management definitions, but always included in customer acquisition management, is a closed-loop reporting system.
Posts about Customer Acquisition Management
  • Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

    … going over budget, after they get consumers to raise their hands is when the hard work really begins. However, the biggest mistake companies tend to make in optimizing the performance of incoming hand raisers is to marketing to those leads the same way they market to their CRM database. Inbound B2C lead conversion can be truly optimized when…

    MarketingProfs- 8 readers -
Get the top posts daily into your mailbox!