Customer Acquisition Management

Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship management. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.Customer acquisition management has many similarities to lead management. Sometimes missing from lead management definitions, but always included in customer acquisition management, is a closed-loop reporting system.
Posts about Customer Acquisition Management
  • Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

    …. The best leads are those that keep working for you, so make structured viral marketing part of your core email nurturing strategy. The best gifts keep on giving; similarly—with patience and persistence—great consumers lead to more consumers. Neil Rosen is CEO of CertainSource, an eWayDirect company, providing B2C marketers with a customer acquisition management (CAM) platform for managing and optimizing ongoing omni-channel customer acquisition. LinkedIn: Neil Rosen …

    MarketingProfs- 7 readers -
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