Customer Advocacy

  • What is Brand Advocacy? How Do You Cultivate It?

    …% of all purchase decisions, Word-of-Mouth is the leading influence Tweet This! Advocacy drives $6 trillion of annual consumer spending Tweet This! What is Brand Advocacy? In marketing, a brand advocate is a person, employee, influencer, or customer who speaks favorably of a brand or product, resulting in positive word-of-mouth (WOM) messages about…

    Douglas Karr/ Marketing Technology Blogin How To's- 24 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. A brand that allocates more toward understanding, communicating with and learning from customers will see the benefits tenfold. Redirecting your resources to customer retention can mean anything from simple customer swag packages to dedicated support-team development to a full-fledged customer-advocacy program. Regardless of the tactic, every customer…

    Inside Facebookin Social Facebook- 18 readers -
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