Customer Advocacy

  • What is Brand Advocacy? How Do You Cultivate It?

    …% of all purchase decisions, Word-of-Mouth is the leading influence Tweet This! Advocacy drives $6 trillion of annual consumer spending Tweet This! What is Brand Advocacy? In marketing, a brand advocate is a person, employee, influencer, or customer who speaks favorably of a brand or product, resulting in positive word-of-mouth (WOM) messages about…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. For that, a thoughtful and strategic customer advocacy program is key. We’ve seen the power of referrals firsthand through our Sprout Social All Stars, social media influencers and Sprout experts who we’ve organically worked with for years and have formalized our relationships with over the past six months. Since launch, the group has generated more…

    Inside Facebookin Social Facebook- 26 readers -
Get the top posts daily into your mailbox!