Customer Aperture

  • The 3 C’s of Customer Journey Mapping

    … Published 5 mins ago 44 We can be fairly certain that “the long and winding road” that The Beatles sang about wasn’t referring to the customer’s path to purchase. The phrase, however, is a perfect description of how cross-channel purchasing has impacted the customer journey. Only two percent of customers make a purchase on their first…

    Relevancein Content- 12 readers -
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