Customer Awareness

  • 5 Things to Learn from Direct-Response Copywriters

    … Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting. This is the form of copywriting used by marketers. It involves communication directly to the customer in way that compels them to take action. Long before there were…

    Neil Patel/ The Daily Egg- 25 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … to that segment. You can’t really advertise or brand in a way that will compel the average 20-year-old man AND 40-year-old woman. Vague messaging is worse than pointless. And of course, your target customer profile isn’t limited to demographic profiles. It could be tech industry business owners making between $1-5 million in yearly revenue…

    Jacob Mcmillen/ The Daily Egg- 13 readers -
  • 5 Tips For Writing Copy That Converts

    … “Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer. When choosing…

    Sid Bharath/ The Daily Egg- 19 readers -
  • How to Appeal to the Three Main Types of Buyers

    … on demographic features such as age, income, occupation, and other factors. In other words, we’re all at different points on a continuum, depending on what product it is and where we’re at in life. This means things are a little more complicated than a simple pie graph. In spite of this, we can make some fairly accurate assessments of buyer…

    Neil Patel/ The Daily Eggin How To's- 11 readers -
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