Customer Awareness

  • 5 Things to Learn from Direct-Response Copywriters

    … for twitter and facebook. And people who study direct response can laugh for another 100 years. That’s why the CTA is absolutely essential to successful marketing and successful copy. Your goal is sales. Your writing focuses on sales. You get sales. It’s just that simple. 3. Direct-response copywriting uses long-form copy. There’s a myth that people don’t…

    Neil Patel/ The Daily Egg- 19 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … to that segment. You can’t really advertise or brand in a way that will compel the average 20-year-old man AND 40-year-old woman. Vague messaging is worse than pointless. And of course, your target customer profile isn’t limited to demographic profiles. It could be tech industry business owners making between $1-5 million in yearly revenue…

    Jacob Mcmillen/ The Daily Egg- 11 readers -
  • 5 Tips For Writing Copy That Converts

    … Regardless of what you sell, the first and most important thing you need to do is understand your customer. What are they looking for? What are their pains and needs? Once you understand them, you can write for them. When they read through your copy and see that you’ve got the solutions to their problems, they are more likely to convert. Create a persona…

    Sid Bharath/ The Daily Egg- 14 readers -
  • How to Appeal to the Three Main Types of Buyers

    … on demographic features such as age, income, occupation, and other factors. In other words, we’re all at different points on a continuum, depending on what product it is and where we’re at in life. This means things are a little more complicated than a simple pie graph. In spite of this, we can make some fairly accurate assessments of buyer…

    Neil Patel/ The Daily Eggin How To's- 9 readers -