Customer Awareness

  • 5 Things to Learn from Direct-Response Copywriters

    … Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting. This is the form of copywriting used by marketers. It involves communication directly to the customer in way that compels them to take action. Long before there were…

    Neil Patel/ The Daily Egg- 26 readers -
  • 3 Questions You Need To Answer About Your Target Audience

    … a High-Conversion Landing Page 3. What Does Your Target Customer Want? If you’ve managed to produce answers to the last two questions, you have a set of problems your customer might hope to solve with your product or service. When it comes to understanding these problems, however, there are two levels of awareness we need to have. We need…

    Jacob Mcmillen/ The Daily Egg- 16 readers -
  • 5 Tips For Writing Copy That Converts

    … “Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer. When choosing…

    Sid Bharath/ The Daily Egg- 21 readers -
  • How to Appeal to the Three Main Types of Buyers

    … behavior based on studies. The study from which most of my data is drawn is the excellent paper, “Tightwads and Spendthrifts,” by Scott Rick, Cynthia Cryder, and George Loewenstein of Carnegie Mellon University. In the discussion below, I’m going to focus on the two noticeable extremes of buyers — spendthrifts and tightwads. Understanding the average…

    Neil Patel/ The Daily Eggin How To's- 13 readers -