Customer Behavior

  • The One Thing That’s Better Than Knowing Your Customers

    … mentioned above. Yeah, knowing your customers is fantastic (and needed!). But knowing how they behave, well that’s the sweet spot. How Do Your Customers Behave? If you’ll recall, my journey with Mark and the {grow} blog started with a post about psychographics. Psychographics are thoughts, opinions, feelings, and behaviors. And behavior implies, “I…

    {grow}in EMail- 27 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 26 readers -
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