Customer Care

  • Why You Need to Treat Job Applicants Like Customers

    … a good experience, but many employers are clumsier about how they handle the hiring process. Gallup reports, “[M]any companies often communicate compelling brand promises to consumers but fall short of wooing one of the most important groups of customers: the best job candidates.” Job applicants are, in a sense, “shopping around” to find the best…

    Growmap- 17 readers -
  • 5 Prominent Ways to Deliver the Best Customer Service Experience

    … your team to engage in meaningful and profound conversations with your clients. In addition, users can make the most of these technologies to correctly convey their issues. Support teams can use several tools, the most prominent being live chat, automatic callbacks, self-service sites, ticket-generating systems and customer relationship management…

    Sawaram Suthar/ Growmap- 40 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business. A while back, I wrote a piece looking…

    AllTwitterin Social- 33 readers -
  • Why Customer Service Matters and How to Improve It

    … from a company they trust is 60-70%. What’s more, when they actually make purchases, returning customers on average spend 31% more than new customers. There is also data demonstrating that when customer retention is boosted by as little as 5%, sales increase by anywhere from 25% to 95%. Most Brands Do Not Take Advantage of the Customers They Have…

    Growmapin How To's- 25 readers -
  • 5 Genuine Reasons Your Business Is Losing Clients

    …-there’s no telling. However, the saying “prevention is better than cure” is fitting for this type of situation. In the hope of preventing your customers from leaving, let’s look at five potential scenarios to determine if you’re at risk of losing clients. 1. You Fail to Demonstrate Real-World Benefits If you fail to demonstrate the real-world…

    Growmap- 19 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) opportunities await those who dare to ask. Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. I have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun. The price…

    {grow}- 12 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … performance indicators, ensuring that you’re bringing valuable insights back to the organization. Always look beyond the “so what” of social data and connect your efforts to business impact. The “so what” moment can be distressing, but once you follow the program through the stages and start mapping value back to the business, adoption will follow. Leah Pope is CMO of social insights provider Synthesio. Image courtesy of Shutterstock. …

    AllTwitterin Social- 39 readers -
  • Your Customer Care Is Your Brand

    … How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
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