Customer-Centric

  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 19 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … interfaces are great. But looking in our own analytics, covered in this blog post, we were reminded there are probably a few unheralded, down-to-Earth, un-buzzworthy basics that should still power your online marketing. Continue Reading… #8. Four Simple Ways to Become a More Customer-Centric Marketer This blog post is a companion piece to one…

    MarketingSherpa Blog- 37 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … MarketingSherpa Summit 2016 along with more than 30 other sessions from the event. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like Email Marketing: How NakedWines.com integrated an email onboarding process to engage customers [MarketingSherpa Case Study] Social Media Marketing: Online organic retailer grows following 600% in 18 months How One Small Template Change Led to Greater Customer-centric Content for WeddingWire Email Marketing …

    MarketingSherpa Blogin EMail How To's- 25 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 7 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … out a way to deliver a superior experience around something that would normally be taken as common. This is our job as marketers — to help our organizations cultivate the “common things” into truly extraordinary experiences. And anything less than that is just raw fish. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 3 Lessons From Shia LaBeouf on How to Go Viral Social Media Marketing: When your product delights your customers, customers will help sell it Marketing …

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 10 readers -
  • Learning About Your Customers Through Testing

    … of trust that hasn’t existed before,” he said. Test and learn Implementing this consumer focus company-wide means “test and learn,” Mike said. The most interesting discovery so far, he said, is that “you don’t really know the customer as well as you think you know them. So you’ve got to test a lot. And the more you test, the more you learn…

    MarketingSherpa Blog- 5 readers -
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