Customer-Centric

  • The 5 Steps You Need to Take to Create Customer-Centric Content

    … It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus…

    Movable Ink Blogin Content- 15 readers -
  • Why customer-centric marketing is the only way to go

    … rather than the satisfaction to be created, is nothing of the sort. If you’d like to work with a content agency that is not afraid to say ‘no’ to you, why not contact Lush? We use our best talents in content strategy and creation to help businesses of all shapes and sizes. The post Why customer-centric marketing is the only way to go appeared first on Lush Digital Media. …

    Lush Digitalin Content- 18 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 28 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … when it comes to daily active users. This means you couldn’t afford to just ignore it. Especially for reaching out to millennials. Continue Reading… About Courtney Eckerle Courtney Eckerle, Manager of Editorial Content, MECLABS With a focus on inbound and email marketing, Courtney’s goal is to produce clear, interesting and actionable external…

    MarketingSherpa Blog- 44 readers -
  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    … sales tactics, or throwing money at direct mail. But the question since the beginning has always been, “does it ROI?” According to Karen Thomas-Smith at Optum, a large healthcare company, it absolutely does. Thomas-Smith, VP, Provider Marketing and Reference Management led a team in a pilot program at Optum that completely turned Optum’s traditional…

    MarketingSherpa Blogin Content- 14 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 9 readers -
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