• Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    … machine and how it works 31:25 – How marketing works with sales in Optum’s model 33:43 – Optum’s four lead nurturing phases 37:45 – Optum’s results to-date 38:19 – Thomas-Smith’s top takeaways You might also like: Content Marketing: Healthcare B2B generates 9 million impressions through multi-channel effort Content Marketing: How an energy…

    MarketingSherpa Blogin Content- 12 readers -
  • How Used Email to Maximize Lifetime Value

    … MarketingSherpa Summit 2016 along with more than 30 other sessions from the event. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like Email Marketing: How integrated an email onboarding process to engage customers [MarketingSherpa Case Study] Social Media Marketing: Online organic retailer grows following 600% in 18 months How One Small Template Change Led to Greater Customer-centric Content for WeddingWire Email Marketing …

    MarketingSherpa Blogin EMail How To's- 16 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 6 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … of training that one goes from being able to cook sushi to being able to cook “sushi.” As a marketer, it fascinates me how something as simple as rice and raw fish can become such a social phenomenon and ultimately a wildly successful business model. This says volumes about the nature of the value proposition. Think about it for a moment. How many…

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 8 readers -
  • Learning About Your Customers Through Testing

    … of trust that hasn’t existed before,” he said. Test and learn Implementing this consumer focus company-wide means “test and learn,” Mike said. The most interesting discovery so far, he said, is that “you don’t really know the customer as well as you think you know them. So you’ve got to test a lot. And the more you test, the more you learn…

    MarketingSherpa Blog- 5 readers -
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