• Advice on How to Make the Case for a Customer-centric Transformation

      Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing.

      MarketingSherpa Blogin How To's- 14 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … interfaces are great. But looking in our own analytics, covered in this blog post, we were reminded there are probably a few unheralded, down-to-Earth, un-buzzworthy basics that should still power your online marketing. Continue Reading… #8. Four Simple Ways to Become a More Customer-Centric Marketer This blog post is a companion piece to one…

    MarketingSherpa Blog- 25 readers -
  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    … sales tactics, or throwing money at direct mail. But the question since the beginning has always been, “does it ROI?” According to Karen Thomas-Smith at Optum, a large healthcare company, it absolutely does. Thomas-Smith, VP, Provider Marketing and Reference Management led a team in a pilot program at Optum that completely turned Optum’s traditional…

    MarketingSherpa Blogin Content- 13 readers -
  • How Used Email to Maximize Lifetime Value

    … Fox, Marketing Manager,, spoke about how her team wanted to maximize member lifetime value during the early phases of the customer journey. “Since we’re all ecommerce, email is obviously a huge part of our success,” Julia said, adding that most of the company’s revenue comes from these “Angel” members, which means nurturing new…

    MarketingSherpa Blogin EMail How To's- 20 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … Marketing: 5 actionable tips and tactics from your peers at MarketingSherpa Summit 2016 [From MarketingSherpa] Live From MarketingSherpa Summit 2016: Morgan Spurlock and using storytelling in your campaigns Live From MarketingSherpa Summit 2016: 5 steps to telling your team’s story internally Content and Social Marketing: Top takeaways from 6 case studies at MarketingSherpa Summit 2016 [From MarketingSherpa] Marketing …

    MarketingSherpa Blogin How To's- 6 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … of training that one goes from being able to cook sushi to being able to cook “sushi.” As a marketer, it fascinates me how something as simple as rice and raw fish can become such a social phenomenon and ultimately a wildly successful business model. This says volumes about the nature of the value proposition. Think about it for a moment. How many…

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 9 readers -
  • Learning About Your Customers Through Testing

    … Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk…

    MarketingSherpa Blog- 5 readers -
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