Customer-Centric

  • The 5 Steps You Need to Take to Create Customer-Centric Content

    … It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus…

    Movable Ink Blogin Content- 15 readers -
  • Why customer-centric marketing is the only way to go

    … ‘Customer Centricity’: If you’re a marketing professional you’ll have heard the term. In fact, in May I attended the B2B Marketing Leaders APAC conference and ‘customer centricity’ was a term used in most of the presentations that took place over three days. A common assertion was that customer centricity sat at the centre of any successful…

    Lush Digitalin Content- 18 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 29 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    …. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Uncategorized Tags: 2016, B2B marketing, b2c marketing, best of, customer-centric, Email, Inbound Marketing, list cleansing, revenue …

    MarketingSherpa Blog- 44 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … Fox, Marketing Manager, NakedWines.com, spoke about how her team wanted to maximize member lifetime value during the early phases of the customer journey. “Since we’re all ecommerce, email is obviously a huge part of our success,” Julia said, adding that most of the company’s revenue comes from these “Angel” members, which means nurturing new…

    MarketingSherpa Blogin EMail How To's- 32 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 9 readers -
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