Customer-Centric

  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 17 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … are a couple of questions marketers have to ask themselves ahead of time in order to give customers a similar habit, Charles said. Question #1. What queue can we give our customers? “We know that the most successful products are the ones that have these obvious queues,” he said, giving the example of the success of the iPhone. “One of the things…

    MarketingSherpa Blogin How To's- 6 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … out a way to deliver a superior experience around something that would normally be taken as common. This is our job as marketers — to help our organizations cultivate the “common things” into truly extraordinary experiences. And anything less than that is just raw fish. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 3 Lessons From Shia LaBeouf on How to Go Viral Social Media Marketing: When your product delights your customers, customers will help sell it Marketing …

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 8 readers -
  • Learning About Your Customers Through Testing

    … of trust that hasn’t existed before,” he said. Test and learn Implementing this consumer focus company-wide means “test and learn,” Mike said. The most interesting discovery so far, he said, is that “you don’t really know the customer as well as you think you know them. So you’ve got to test a lot. And the more you test, the more you learn…

    MarketingSherpa Blog- 5 readers -
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