Customer-Centric

  • The 5 Steps You Need to Take to Create Customer-Centric Content

    … It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus…

    Movable Ink Blogin Content- 15 readers -
  • Why customer-centric marketing is the only way to go

    … organisation’s values and service delivery. From a marketing standpoint, to be customer centric means to prioritise a customer’s specific needs, to observe customers with objectivity to understand these needs, and to develop product and service offerings to deliver on these needs. This is nothing new. However, I’d like to take this broad understanding…

    Lush Digitalin Content- 18 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    … asked one group 50 questions about the business, marketing and channel practices that make them highly satisfied with a company. We asked the other group similar questions about what makes them highly unsatisfied with a company. We provided Sarah Esterman, Lifecycle Marketing Manager, Simple.com, and Jamey Bainer, Strategy and Planning Director…

    MarketingSherpa Blogin How To's- 26 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … interfaces are great. But looking in our own analytics, covered in this blog post, we were reminded there are probably a few unheralded, down-to-Earth, un-buzzworthy basics that should still power your online marketing. Continue Reading… #8. Four Simple Ways to Become a More Customer-Centric Marketer This blog post is a companion piece to one…

    MarketingSherpa Blog- 42 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … MarketingSherpa Summit 2016 along with more than 30 other sessions from the event. You can follow Courtney Eckerle, Managing Editor, MarketingSherpa, on Twitter at @CourtneyEckerle. You might also like Email Marketing: How NakedWines.com integrated an email onboarding process to engage customers [MarketingSherpa Case Study] Social Media Marketing: Online organic retailer grows following 600% in 18 months How One Small Template Change Led to Greater Customer-centric Content for WeddingWire Email Marketing …

    MarketingSherpa Blogin EMail How To's- 30 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 9 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … of training that one goes from being able to cook sushi to being able to cook “sushi.” As a marketer, it fascinates me how something as simple as rice and raw fish can become such a social phenomenon and ultimately a wildly successful business model. This says volumes about the nature of the value proposition. Think about it for a moment. How many…

    Austin Mccraw/ MarketingSherpa Blogin How To's- 11 readers -
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