Customer-Centric

  • The Most Shared Articles from MarketingSherpa Blog in 2016

    …. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Uncategorized Tags: 2016, B2B marketing, b2c marketing, best of, customer-centric, Email, Inbound Marketing, list cleansing, revenue …

    MarketingSherpa Blog- 23 readers -
  • Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

    … sales tactics, or throwing money at direct mail. But the question since the beginning has always been, “does it ROI?” According to Karen Thomas-Smith at Optum, a large healthcare company, it absolutely does. Thomas-Smith, VP, Provider Marketing and Reference Management led a team in a pilot program at Optum that completely turned Optum’s traditional…

    MarketingSherpa Blogin Content- 13 readers -
  • How NakedWines.com Used Email to Maximize Lifetime Value

    … How do you turn a name on a list into a loyal and engaged subscriber? Ecommerce site NakedWines.com has accomplished this by establishing a community of customers and “Angel” members. These customers fund independent wine makers in return for access to hand-crafted wine at a lower cost. At the MarketingSherpa Summit 2016 Media Center, Julia…

    MarketingSherpa Blogin EMail How To's- 18 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    … “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016. Right now, he added, we…

    MarketingSherpa Blogin How To's- 6 readers -
  • How a Roll of Sushi Changed My View on Marketing

    … out a way to deliver a superior experience around something that would normally be taken as common. This is our job as marketers — to help our organizations cultivate the “common things” into truly extraordinary experiences. And anything less than that is just raw fish. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 3 Lessons From Shia LaBeouf on How to Go Viral Social Media Marketing: When your product delights your customers, customers will help sell it Marketing …

    Austin Mccraw/ MarketingSherpa Blogin How To's- 10 readers -
  • How Dunkin’ Donuts increased mobile engagement through customer relationships

    When there are more mobile phones than people in the world, mobile engagement has become critical for businesses to market themselves. John Costello, President of Global Marketing and Innovation for Dunkin’ Brands, was interviewed by Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, at DMA’s &THEN 2015, to talk about how mobile has become one of the most impor ...

    MarketingSherpa Blogin How To's- 9 readers -
  • Learning About Your Customers Through Testing

    … Mike Loveridge, Digital Marketing Manager, Humana, runs the conversion rate optimization program at Humana, which is comprised of a team of 15 testers and supporting staff. In his interview at the MarketingSherpa Email Summit 2015 Media Center, Mike explained that the team has spent the past year getting a process in place that would walk…

    MarketingSherpa Blog- 5 readers -
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