Customer Centric

  • The Customer Journey

    … and are fitter and healthier. I concede that the chocolate example is, perhaps, wishful thinking. However, the principle of ‘real life first’ and getting an insight into customer behaviour is a sound one. It doesn’t need to be expensive. A couple of chats with customers can usually throw up several paths to pursue. You can back it up with online research and track the customer’s progress from there, of course. But the two should interplay. Online visitors rarely happen in a vacuum. …

    Claire Thompson/ State of Digital- 17 readers -
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