Customer Centric

  • The Customer Journey

    … When training groups of digital/SEO specialists in PR principles recently, I’ve been amazed by how little thought is often given to the customer journey. But then I sat back and thought about it. When we look at what is measurable, and what Google says about the customer journey, it’s unsurprising that many people focus on the search from…

    Claire Thompson/ State of Digital- 17 readers -