Customer-Centric Marketing

  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 24 readers -
  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 13 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    … Recently, I wrote about our need to guard against company logic. I argued that it is very easy for us as marketers to slip into a mindset that ignores the ultimate desires of the customer. This is a struggle experienced by all companies, big or small, new or old, well-known or unknown. Ironically, as one commenter posted, perhaps even my blog…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … on maintaining good customer reviews. “We really built our brand around service and support,” Joseph said. “We’re a small company. but over 60% of our human resources are dedicated to customer service and support … that’s including sales, marketing and everything we’re doing.” Joseph shared the following tips on how to handle customer reviews. Treat…

    MarketingSherpa Blog- 16 readers -
  • Customer-Centric Marketing: Listen to your customers if you want to live

    … Real-Time Marketing: How Publishers Clearing House increased engagement through testing [More from the blogs] Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers [More from the blogs] Here’s What Happens When You Don’t Listen To Your Customers’ Complaints [Business Insider] Consumer Marketing …

    MarketingSherpa Blog- 3 readers -
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