Customer-Centric Marketing

  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 4 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … on maintaining good customer reviews. “We really built our brand around service and support,” Joseph said. “We’re a small company. but over 60% of our human resources are dedicated to customer service and support … that’s including sales, marketing and everything we’re doing.” Joseph shared the following tips on how to handle customer reviews. Treat…

    MarketingSherpa Blog- 10 readers -
  • Customer-Centric Marketing: Listen to your customers if you want to live

    … Real-Time Marketing: How Publishers Clearing House increased engagement through testing [More from the blogs] Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers [More from the blogs] Here’s What Happens When You Don’t Listen To Your Customers’ Complaints [Business Insider] Consumer Marketing …

    MarketingSherpa Blog- 3 readers -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 13 readers -
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