Customer-Centric Marketing

  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 28 readers -
  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 13 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … on maintaining good customer reviews. “We really built our brand around service and support,” Joseph said. “We’re a small company. but over 60% of our human resources are dedicated to customer service and support … that’s including sales, marketing and everything we’re doing.” Joseph shared the following tips on how to handle customer reviews. Treat…

    MarketingSherpa Blog- 16 readers -
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