Customer-Centric Marketing

  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 21 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    … post suffered from a little company logic as it seemed to focus on what I wanted to say rather than what would have most served the audience: more application. Knowing myself, and the tendency that I have just like anyone else, it may very well be true. I can also relate to wanting to know not just the “what” of a thing but also the “how.” So…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … on maintaining good customer reviews. “We really built our brand around service and support,” Joseph said. “We’re a small company. but over 60% of our human resources are dedicated to customer service and support … that’s including sales, marketing and everything we’re doing.” Joseph shared the following tips on how to handle customer reviews. Treat…

    MarketingSherpa Blog- 13 readers -
  • Customer-Centric Marketing: Listen to your customers if you want to live

    … Real-Time Marketing: How Publishers Clearing House increased engagement through testing [More from the blogs] Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers [More from the blogs] Here’s What Happens When You Don’t Listen To Your Customers’ Complaints [Business Insider] Consumer Marketing …

    MarketingSherpa Blog- 3 readers -
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