Customer-Centric Marketing

  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 4 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … needs in the front of your mind. For Joseph and Tech Armor, this means making sure the customer receives a quality product that adds value. “Every product we build, we stand behind with a lifetime replacement warranty,” Joseph said. This lifetime warranty ties back to Tech Armor’s story — and in many ways its value proposition — of always having…

    MarketingSherpa Blog- 11 readers -
  • Customer-Centric Marketing: Listen to your customers if you want to live

    … Real-Time Marketing: How Publishers Clearing House increased engagement through testing [More from the blogs] Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers [More from the blogs] Here’s What Happens When You Don’t Listen To Your Customers’ Complaints [Business Insider] Consumer Marketing …

    MarketingSherpa Blog- 3 readers -
  • Customer-Centric Marketing: 5 tips on mining customers for content

    A blinking cursor on a blank page is a terrifying sight for a writer. It’s like having arachnophobia and someone putting a spider in your hair. The struggle is, in fact, real. The good news is that, as marketers, we have it easy. Customers are telling you what they want to hear, and it’s only a matter of listening to what they’re saying.

    MarketingSherpa Blog -
  • Email Marketing: Creating a customer profile

    … At IRCE 2014, Daniel Burstein, Director of Editorial Content, MECLABS Institute, sat down with Pete Prestipino, Editor-in-Chief, Website Magazine, to discuss email marketing strategy in a constantly connected world. “Customers are omnichannel,” Pete explained. “So retailers today … really need to focus on building a very rich profile…

    Jessica Lorenz/ MarketingSherpa Blogin EMail- 18 readers -
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