Customer-Centric Marketing

  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 5 readers -
  • Live from IRCE 2015: The importance of handling customer reviews

    … on maintaining good customer reviews. “We really built our brand around service and support,” Joseph said. “We’re a small company. but over 60% of our human resources are dedicated to customer service and support … that’s including sales, marketing and everything we’re doing.” Joseph shared the following tips on how to handle customer reviews. Treat…

    MarketingSherpa Blog- 11 readers -
  • Customer-Centric Marketing: Listen to your customers if you want to live

    … Real-Time Marketing: How Publishers Clearing House increased engagement through testing [More from the blogs] Social Media Marketing: How Lilly Pulitzer, Kahlua and Neiman Marcus use brand influencers [More from the blogs] Here’s What Happens When You Don’t Listen To Your Customers’ Complaints [Business Insider] Consumer Marketing …

    MarketingSherpa Blog- 3 readers -
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