Customer Centricity

  • Why customer-centric marketing is the only way to go

    … organisation’s values and service delivery. From a marketing standpoint, to be customer centric means to prioritise a customer’s specific needs, to observe customers with objectivity to understand these needs, and to develop product and service offerings to deliver on these needs. This is nothing new. However, I’d like to take this broad understanding…

    Lush Digitalin Content- 18 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … the survey. There is a chance that there is a UK and EU nuance here, but I don't think so. 3. It is our fault. My first instinct in these cases is to look into the mirror. Perhaps we have not succeeded as much as we should when it comes to show casing the value of true data analysis. Perhaps all the people involved in all digital analytics jobs…

    Avinash Kaushik/ Occam's Razor- 34 readers -
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