Customer Centricity

  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … is a April 2011 post: The Difference Between Web Reporting And Web Analysis. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. It contains the answers to the question which analytics skills are most in demand… Checkout the y-axis… what do you see…

    Avinash Kaushik/ Occam's Razor- 22 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … The "holy grail" for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows…

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
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