Customer Centricity

  • Why customer-centric marketing is the only way to go

    … ‘Customer Centricity’: If you’re a marketing professional you’ll have heard the term. In fact, in May I attended the B2B Marketing Leaders APAC conference and ‘customer centricity’ was a term used in most of the presentations that took place over three days. A common assertion was that customer centricity sat at the centre of any successful…

    Lush Digitalin Content- 18 readers -
  • Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

    … is a April 2011 post: The Difference Between Web Reporting And Web Analysis. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. It contains the answers to the question which analytics skills are most in demand… Checkout the y-axis… what do you see…

    Avinash Kaushik/ Occam's Razor- 37 readers -