• Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 9 readers -
  • What Technologies are C-Level Marketers Investing In?

    … are detailed in the results… but how do you improve those without communicating the brand and ensuring its success across deparments? From a tool standpoint, Marketing Technology is a fractured collection of thousands of solutions. The big players like Salesforce, Microsoft, Oracle, SAP, and Adobe continue to buy up smaller platforms that correct niche…

    Douglas Karr/ Marketing Technology Blog- 17 readers -