Customer Connections

  • 3 Important relationship lessons I’ve learned from offline businesses

    … three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. 1) Even if your service is banal, you can make it meaningful I’m in love with the ‘Späti’ around my corner. It’s a family-run, kiosk-like shop that’s open 24 hours. In case you don’t know, Späti is German…

    {grow}- 15 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 19 readers -
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