Customer Connections

  • 3 Important relationship lessons I’ve learned from offline businesses

    … three favorite local businesses. The interactions have changed the way I conduct my online business, and I hope they inspire you to do the same. 1) Even if your service is banal, you can make it meaningful I’m in love with the ‘Späti’ around my corner. It’s a family-run, kiosk-like shop that’s open 24 hours. In case you don’t know, Späti is German…

    {grow}- 22 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … mentioned above. Yeah, knowing your customers is fantastic (and needed!). But knowing how they behave, well that’s the sweet spot. How Do Your Customers Behave? If you’ll recall, my journey with Mark and the {grow} blog started with a post about psychographics. Psychographics are thoughts, opinions, feelings, and behaviors. And behavior implies, “I…

    {grow}in EMail- 27 readers -