Customer Conversion

  • 4 Conversion Experts On Why Buyers Click

    … success,” she said. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy.” “The goal of any marketing campaign is to make your…

    Barry Feldman/ Convince and Convertin Social- 30 readers -
  • 5 Killer Questions to Woo Prospective Customers

    …, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. S.C.O.R.E© Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer: “How many people did your last…

    Convince and Convert- 16 readers -