Customer Conversion

  • 4 Conversion Experts On Why Buyers Click

    … messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. “Building personas takes out a lot of the guesswork.” “Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said…

    Barry Feldman/ Convince and Convertin Social- 23 readers -
  • 5 Killer Questions to Woo Prospective Customers

    …, is to earn the right to ask questions. I’ve developed a five-step questioning model for asking the right questions at the right time and for pulling the buyer through their purchase. S.C.O.R.E© Conversion Questioning SCOPE/SITUATIONAL: The answers to SCOPE Questions are fact-based, and are easy for the customer: “How many people did your last…

    Convince and Convert- 13 readers -