Customer Conversion

  • 4 Conversion Experts On Why Buyers Click

    … success,” she said. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy.” “The goal of any marketing campaign is to make your…

    Barry Feldman/ Convince and Convertin Social- 21 readers -
  • 5 Killer Questions to Woo Prospective Customers

    …) But to Convert… …we usually have to then address other issues. By nature, most sales become more complex in the middle and latter stages, so one simple message does not a deal maketh. Probably the most underrated trust-builder in life and the most persuasive skill in sales is listening, especially in the middle stages. The most persuasive way…

    Convince and Convert- 12 readers -