Customer Data

  • AgilOne: What is a Customer Data Platform?

    … of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or sent with bad data. This was producing a larger demand on their customer service staff and irritating their clients. We are assisting them in re-architecting the system utilizing a different messaging API…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • Sales and Marketing Alignment: Top Predictions for the Future

    … on their industry, products, buyer personas, and customer journey, and will need marketing’s enablement along the way. Some industries will even begin merging sales and marketing into the same teams. Cross-training will become an imperative. The most desired workers will be those that seek out experiences beyond their domain of expertise, including sellers…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 14 readers -
  • What You Gain (and Lose) With Ungated Content

    … the data you’ve collected on new subscribers from their previous visits to deliver relevant content focused on their interests. The ungated strategy is customer-centric, from the start of the relationship to the finish. As a teenage Gap sales associate, I learned that “retail is detail.” I’d translate that for the content marketing world to “content is contextual.” Why take that context away from users by hiding your best work behind a wall? This article originally appeared on The Content Strategist. …

    Relevancein Social EMail Content- 27 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 23 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider…

    AllFacebook- 31 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … love and want, or might want. Thanks, eBay, for being the engine of online shopping that you are, keeping me from getting to sleep at a reasonable time tonight. Someone, something, I figured, has to be behind the curtain. And something surely is. If it feels like e-commerce websites like eBay know you so well, that they seem to know exactly what…

    Relevancein EMail How To's- 16 readers -
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