Customer Data

    • 10 Tips to Improve Effective Customer Feedback Analysis

      Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels.

      Relevance- 7 readers -
    • What You Gain (and Lose) With Ungated Content

      For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer.

      Relevancein Social EMail Content- 8 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 4 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider…

    AllFacebook- 18 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … are new products. It’s clear that eBay has capitalized big time on its e-commerce strategy. And how it did so is pretty fascinating. More stats, first: Each day, eBay generates 50 terabytes of new behavioral/transactional data Every five minutes, a car or truck is bought via the mobile app in the U.S. Every 12 seconds, a women’s handbag is bought…

    Relevancein EMail How To's- 5 readers -
  • How to Stand Out in Crowded Inboxes

    Email marketing can either work wonders or flounder. And simply put, brands that stand out in crowded inboxes grab their audiences by doing things differently. Research by the Radicati Group has shown that by 2016, there will be over 4.3 billion email accounts in the world. And a Yesmail Email Marketing Compass report reported that subscriptions to email content have grown by ...

    Herbert Lui/ The Content Strategist- 14 readers -
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