Customer Data

  • AgilOne: What is a Customer Data Platform?

    …. This is why Customer Data Platforms have evolved and are gaining traction in the enterprise space. CPDs enable a corporation to integrate and map data from hundreds of sources, analyze the data, create predictions based on the data, and better and more accurately engage with their customers across any channel. Basically, it’s a 360-degree view…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … and thrive by reacting positively to feedback. Look at Root Causes Naturally, you need to understand what is driving customer loyalty if you want to improve it, and customer feedback will help you to do this. As a result, it is useful to make the analysis of root causes a priority above settling more complex or niche problems reported by your…

    Relevance- 14 readers -
  • What You Gain (and Lose) With Ungated Content

    … the data you’ve collected on new subscribers from their previous visits to deliver relevant content focused on their interests. The ungated strategy is customer-centric, from the start of the relationship to the finish. As a teenage Gap sales associate, I learned that “retail is detail.” I’d translate that for the content marketing world to “content is contextual.” Why take that context away from users by hiding your best work behind a wall? This article originally appeared on The Content Strategist. …

    Relevancein Social EMail Content- 28 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 73 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 25 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Signal examines the changing people-based advertising sector. Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer…

    AllFacebook- 31 readers -
  • How to Collect Customer Data Without Creeping Them Out

    … prospects and existing customers. They also found the best way to allay customer fears during the data collection process. Let’s start with what your customers think of data collection: Buyers want regulation It’s no secret that businesses want customer data, but customers may believe the practice is more common than it actually is. More than three…

    Brian Conlin/ Vocus Blog- 7 readers -
Get the top posts daily into your mailbox!