Customer Data

  • In 2018, Data Will Fuel the Emerging Insights Economy

    … The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents…

    Marketing Technology Blog- 9 readers -
  • AgilOne: What is a Customer Data Platform?

    … that will maintain data integrity. That’s just a few channels that are causing an issue. Imagine a multi-location chain with customer loyalty, retail transactions, social interactions, customer service requests, billing data, and mobile interactions. Add to that the reconciliation of marketing responses via omni-channel data sources… yikes…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 14 readers -
  • What You Gain (and Lose) With Ungated Content

    … For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were…

    Relevancein Social EMail Content- 28 readers -
  • The Customer Journey and Optimove Retention Automation

    … engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting, calendar-based marketing plan management, multi-channel campaign automation, campaign success measurement using…

    Douglas Karr/ Marketing Technology Blog- 74 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 25 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Signal examines the changing people-based advertising sector. Many of the problems marketers face when trying to use personalized messaging are related to identifying customers, collecting their data and tracking customers across platforms. By expanding collection and building customer profiles, marketers would be able to make all customer…

    AllFacebook- 31 readers -
  • How to Collect Customer Data Without Creeping Them Out

    … prospects and existing customers. They also found the best way to allay customer fears during the data collection process. Let’s start with what your customers think of data collection: Buyers want regulation It’s no secret that businesses want customer data, but customers may believe the practice is more common than it actually is. More than three…

    Brian Conlin/ Vocus Blog- 7 readers -
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