Customer Data

    • Sales and Marketing Alignment: Top Predictions for the Future

      We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by I ...

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 7 readers -
  • What You Gain (and Lose) With Ungated Content

    … run, it pays off more than trying to collect email right away from a reader,” Kintigh said. “That hard sell can turn them off.” Adjusting your strategy this way also requires you to modify success metrics. Top-line audience and marketing-qualified lead (MQL) growth will likely still be the main goal, but ungated content could result in fewer…

    Relevancein Social EMail Content- 8 readers -
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 5 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider…

    AllFacebook- 19 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 6 readers -
  • How to Stand Out in Crowded Inboxes

    … more than simply copy and click send. By addressing users individually and referencing previous behaviors and actions, your brand will see an increase in open and transaction rates. Personalized emails have been reported to multiply transaction rates (up to 6x!) when executed skillfully. Let’s look at an example: Amazon has used customer data…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 15 readers -
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