Customer Data

  • AgilOne: What is a Customer Data Platform?

    … of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or sent with bad data. This was producing a larger demand on their customer service staff and irritating their clients. We are assisting them in re-architecting the system utilizing a different messaging API…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • 10 Tips to Improve Effective Customer Feedback Analysis

    … Previously I have spoken about increasing online sales with customer feedback and focused on collecting the right feedback at the right place in the funnel. It is also vital to fully analyze this data to get the most out the feedback and uncover the real insights to really optimize your online ordering funnels. Here are my top 10 tips on how…

    Relevance- 12 readers -
  • What You Gain (and Lose) With Ungated Content

    … the data you’ve collected on new subscribers from their previous visits to deliver relevant content focused on their interests. The ungated strategy is customer-centric, from the start of the relationship to the finish. As a teenage Gap sales associate, I learned that “retail is detail.” I’d translate that for the content marketing world to “content is contextual.” Why take that context away from users by hiding your best work behind a wall? This article originally appeared on The Content Strategist. …

    Relevancein Social EMail Content- 23 readers -
  • The Customer Journey and Optimove Retention Automation

    … engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting, calendar-based marketing plan management, multi-channel campaign automation, campaign success measurement using…

    Douglas Karr/ Marketing Technology Blog- 66 readers -
  • What Ferris Bueller Can Teach Marketers about Digital Body Language

    … in the day, especially with apps like Find My Friends. Technology is so intertwined in our lives, so there is a huge focus on making it “user friendly.” Humans need to be able to pleasantly interact with your website if they’re going to convert to customers. Marketers try to create a great user interface (UI) by making their websites attractive and easy…

    Relevance- 20 readers -
  • The Rise of Personalized Marketing (Infographic)

    … Personalization is becoming a core strategy for social marketers. When marketers take advantage of the data they collect, personalized messaging can yield big rewards when it comes to conversion and engagement. However, many marketers find this kind of customer interaction challenging. An infographic from digital marketing software provider…

    AllFacebook- 31 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • How eBay is Leading The e-Commerce Marketing Revolution

    … that by crosschecking previously disparate data sets, new insights would follow. Results thus far have been staggering. Insights and models built from Customer DNA resulted in incremental sales in the first half of 2014. “Customer DNA is becoming the backbone for eBay.” – Patrick Hildebrand, Director, eBay ß Text box With enhanced data-driven marketing capabilities…

    Relevancein EMail How To's- 13 readers -
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