Customer Data Platform

    • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

      Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable.

      Marketing Technology Blog- 14 readers -
    • AgilOne: What is a Customer Data Platform?

      As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository.

      Douglas Karr/ Marketing Technology Blogin EMail- 12 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 13 readers -
Get the top posts daily into your mailbox!
More from around the web
  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.