Customer Data Platform

    • How to use your data to supercharge paid search

      In today’s marketing climate, data is key. Indeed, more data is generated in a 24-hour period than ever before, with 2.5 quintillion bytes of data being created daily across the globe (IBM, 2017). The challenge lies in being able to harness this data to optimize marketing activities. After all, without an understanding of what your customers are doing, it is almost impossible ...

      Search Engine Watchin Paid Search How To's- 10 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 28 readers -
  • AgilOne: What is a Customer Data Platform?

    …. This is why Customer Data Platforms have evolved and are gaining traction in the enterprise space. CPDs enable a corporation to integrate and map data from hundreds of sources, analyze the data, create predictions based on the data, and better and more accurately engage with their customers across any channel. Basically, it’s a 360-degree view…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 33 readers -
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