Customer Data Platform

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … to address their unique needs, wants, and desires. There is no room for a one-size-fits-all approach to marketing today, which means there’s no room for a one-size-fits-all approach to marketing technology. Marketers looking to take a cross-functional approach to customer engagement need to work with marketing technology vendors that have an interoperability strategy such as enabling an open-garden approach to integration. That’s how marketing ROI will expand right along with a growing martech stack. © 2016 DK New Media. …

    Marketing Technology Blog- 17 readers -
  • AgilOne: What is a Customer Data Platform?

    … As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • The Myth of the DMP in Marketing

    … defines a DMP as Software that ingests data from multiple sources (such as internal CRM systems and external vendors) and makes it available to marketers to build segments and targets. It happens that a number of DMP vendors make up the core of Gartner’s Magic Quadrant for Digital Marketing Hubs (DMH). Gartner analysts anticipate over the next…

    Marketing Technology Blog- 14 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.