Customer Data Platform

    • You’re Probably Spending More Time Managing Data Than Marketing

      Yesterday, I shared how we batch loaded an entire year of social updates via Hootsuite. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update.

      Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 20 readers -
  • AgilOne: What is a Customer Data Platform?

    … of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or sent with bad data. This was producing a larger demand on their customer service staff and irritating their clients. We are assisting them in re-architecting the system utilizing a different messaging API…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 21 readers -
Get the top posts daily into your mailbox!
More from around the web
  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.