Customer Data Platform

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether…

    Marketing Technology Blog- 28 readers -
  • AgilOne: What is a Customer Data Platform?

    …, geography, and change of address for all customers. With identical and fuzzy matching, AgilOne links all customer activities to a single customer profile even if there is only a partial name, address, or email match. Customer data is updated continuously so it always includes the freshest data. Predictive Analytics – self-learning predictive…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • The Myth of the DMP in Marketing

    … defines a DMP as Software that ingests data from multiple sources (such as internal CRM systems and external vendors) and makes it available to marketers to build segments and targets. It happens that a number of DMP vendors make up the core of Gartner’s Magic Quadrant for Digital Marketing Hubs (DMH). Gartner analysts anticipate over the next…

    Marketing Technology Blog- 30 readers -
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