Customer Data Platform

  • How a Customer Data Platform can improve AdWords performance

    … do to ensure that they can attract customers on this increasingly competitive channel, while avoiding these burgeoning costs? In my previous two articles, I looked at how to stop Google AdWords campaigns from failing by using a Customer Data Platform (CDP) to gain a holistic overview of customer behavior, and how data-driven attribution with a CDP…

    Search Engine Watchin Paid Search How To's- 8 readers -
  • How to use your data to supercharge paid search

    … can use a Customer Data Platform to gain a holistic overview of customer conversion, and properly attribute the role of each keyword in the conversion path. In this article, I’ll expand on how data-driven attribution and the use of a Customer Data Platform can supercharge your paid search activities. Content produced in partnership with Fospha…

    Search Engine Watchin Paid Search How To's- 12 readers -
  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 30 readers -
  • AgilOne: What is a Customer Data Platform?

    …. This is why Customer Data Platforms have evolved and are gaining traction in the enterprise space. CPDs enable a corporation to integrate and map data from hundreds of sources, analyze the data, create predictions based on the data, and better and more accurately engage with their customers across any channel. Basically, it’s a 360-degree view…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • The Myth of the DMP in Marketing

    … as more IoT-oriented products come online. This is why Scott Brinker separates DMPs and CDPs in his Marketing Technology Landscape Supergraphic. Called out in his squint-inducing 3,900+ logo chart are two separate categories with different vendors. In his write up announcing the graphic, Brinker points out correctly that the One Platform to Rule…

    Marketing Technology Blog- 33 readers -
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