Customer Data Platform

  • Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

    … chiefmartec.com began tracking the marketing industry landscape in 2011, to its current size of 3,874. Interest in martech has ballooned as well. According to the Walker Sands State of Marketing Technology 2017 report, 70 percent of the 300 marketers polled expect their companies’ marketing technology budgets to increase in 2017; only two percent…

    Marketing Technology Blog- 18 readers -
  • AgilOne: What is a Customer Data Platform?

    … that will maintain data integrity. That’s just a few channels that are causing an issue. Imagine a multi-location chain with customer loyalty, retail transactions, social interactions, customer service requests, billing data, and mobile interactions. Add to that the reconciliation of marketing responses via omni-channel data sources… yikes…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • The Myth of the DMP in Marketing

    … Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers. In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner…

    Marketing Technology Blog- 16 readers -
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  • Don’t believe (all) the martech hypeDon’t believe (all) the martech hype
    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.