Customer Dna

  • How eBay is Leading The e-Commerce Marketing Revolution

    … you want, when you want it—almost biogenetically engineered to serve your every online shopping need—it’s because they’re built to do just that. eBay’s “Customer DNA,” the company’s central data repository and customer relationship management (CRM) center, was engineered with one specific goal in mind—to provide more personal and relevant outbound…

    Relevancein EMail How To's- 11 readers -
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