Customer Engagement

  • The Future of Customer Engagement: Key Tips & Takeaways

    …. 2016 Holiday Trends: How Digital Changes the Game Regina Wilson – Agency Lead, Google 1. Keep your digital doors open. Grow your business alongside the digital community. Adapt your brand in a way that still fits the needs of your company, and your customers. Although traditional shopping is still a part of the holiday season, there is always room…

    ROI Factor Blog- 11 readers -
  • How to increase customer engagement with mobile wallets

    … One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

    Search Engine Watch- 15 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 9 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    … in purchase decisions Tweet This! Replacing images with video on landing pages increases conversions by 12.62% Tweet This! Purchase increased by 45% when forced registration is removed from checkout pages Tweet This! Amazon found for every 100 milliseconds of load time, there’s a 1% decrease in sales Tweet This! PayPal transactions have 79…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … to a person, not a brand, when they engage with you on Twitter. And while that doesn’t necessarily mean you should let Timmy the intern treat the account like his personal one, you should incorporate a brand voice in all of your tweets. If you’re not sure of your voice, read this article for some tips on using Twitter for better branding. 5. Personalize…

    Lauren Dugan/ AllTwitterin Social Twitter- 16 readers -
  • How to Vet Social Media Groups for Prospects

    …) in the About This Community box at the top right of the community. Check out the About This Community box for Google+ community rules. Avoid Self-Promotion Participate in groups by starting and engaging in discussions, while avoiding self-promotion. The goal isn’t to promote your business in groups directly. The goal is to demonstrate your…

    Kristi Hines/ Social Media Examinerin Social How To's- 14 readers -
  • Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

    … achieve this? If it’s because your product/service is boring, think again! An unsexy offering is no excuse for mediocre marketing performance. Hygiena does not serve a very flashy market. They manufacture and sell microbiology and hygiene testing kits for food safety and healthcare infection control. Most of their customers are industrial food…

    The Daily Egg- 7 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy. What should you do? Apart from hiring a crazy-expensive sales writer, how do you fine-tune the words on your website to drive more…

    Neil Patel/ The Daily Egg- 30 readers -
  • 10 Ways to Get More Engagement from Your Social Media Posts

    Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Engagement is the most important metric for evaluating social media success. When marketers sit down to access the success of their social media, it’s no longer audience size that matters.

    Pam Neely/ GetResponse Blog- 19 readers -
  • What It Really Takes to Emotionally Connect With Customers

    … I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts…

    Neil Patel/ The Daily Eggin Content- 13 readers -
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