Customer Engagement

  • 5 Essential Insights on Influence the Future of Customer Engagement

    … When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand…

    Lee Odden/ TopRank®- 21 readers -
  • How Mr. Lube Canada leveraged data to create a personalized customer experience

    …. This has included writing over 300 case studies, moderating live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: canada, customer engagement, Email Marketing, mr. lube, personalization, user data, Webinars …

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 21 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    …. 2016 Holiday Trends: How Digital Changes the Game Regina Wilson – Agency Lead, Google 1. Keep your digital doors open. Grow your business alongside the digital community. Adapt your brand in a way that still fits the needs of your company, and your customers. Although traditional shopping is still a part of the holiday season, there is always room…

    ROI Factor Blog- 30 readers -
  • How to increase customer engagement with mobile wallets

    … One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

    Search Engine Watch- 37 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … said. “A year and a half ago when we were deploying in a new store, setting up 50 beacons would take us the better part of a day. We’ve brought that process down to 30 minutes. That was enabled by that one employee.” That employee, Ranjeet Wadhwani, works for Birdzi out of a village in India. Others are based in Boston, California, and Raman…

    Street Fight- 16 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
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