Customer Engagement

  • 5 Essential Insights on Influence the Future of Customer Engagement

    … When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand…

    Lee Odden/ TopRank®- 20 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 21 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    …. 2016 Holiday Trends: How Digital Changes the Game Regina Wilson – Agency Lead, Google 1. Keep your digital doors open. Grow your business alongside the digital community. Adapt your brand in a way that still fits the needs of your company, and your customers. Although traditional shopping is still a part of the holiday season, there is always room…

    ROI Factor Blog- 27 readers -
  • How to increase customer engagement with mobile wallets

    … with customers in new ways. It points out that mobile wallet “provides another persistent messaging channel on the smartphone”, allowing companies to increase engagement on mobile without the need for a dedicated app. When it comes to investing in the mobile web versus a mobile app, there are benefits for companies on both sides. Companies who provide…

    Search Engine Watch- 37 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … and running in 80 stores in the U.S., sending individually targeted promotions to shoppers as they walk down aisles, and is expected to go live in all 300 stores under contract by the end of 2016. With only seven employees — and everyone working remotely — the company is primed to hire between 20 and 25 employees this year. CEO Shekar Raman said he knows…

    Street Fight- 16 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …% higher checkout conversion rates than non-PayPal Tweet This! Adding a 100% Money Back Guarantee badge increased conversion rates by 32% Tweet This! 68.63% is the average online cart abandonment rate based on 33 different studies Tweet This! 48% of shoppers would shop more with online retailers that offer hassle-free returns Tweet…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
  • How to Vet Social Media Groups for Prospects

    … unhelpful groups on LinkedIn, as you’re limited to joining only 50 groups total. What do you think? Do you use social groups to promote yourself or your business? Which ones have you found to be the best? Please share your thoughts in the comments! Tips for vetting social media groups for prospects. Tags: customer engagement, facebook group, google+ community, kristi hines, linkedin group, local business marketing, mastermind group, netowrking, promotion, social media community, social media groups …

    Kristi Hines/ Social Media Examinerin Social How To's- 28 readers -
  • Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

    … achieve this? If it’s because your product/service is boring, think again! An unsexy offering is no excuse for mediocre marketing performance. Hygiena does not serve a very flashy market. They manufacture and sell microbiology and hygiene testing kits for food safety and healthcare infection control. Most of their customers are industrial food…

    The Daily Egg- 19 readers -
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