Customer Engagement

  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 18 readers -
  • How to increase customer engagement with mobile wallets

    … with customers in new ways. It points out that mobile wallet “provides another persistent messaging channel on the smartphone”, allowing companies to increase engagement on mobile without the need for a dedicated app. When it comes to investing in the mobile web versus a mobile app, there are benefits for companies on both sides. Companies who provide…

    Search Engine Watch- 30 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … he felt liberated when he and cofounder Franc Borges saw their company growing. “There’s a certain sense of liberation you feel in this environment,” Raman said. “Financial corporations usually have a kind of stifling background, hierarchy, a dress code, a lot of rigidity in the work environment. Here, it’s totally intentional. I think we find…

    Street Fight- 12 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 44 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 18 readers -
  • How to Vet Social Media Groups for Prospects

    … business” days or posts that you can use for promotion. Look for these opportunities in groups with high engagement to get your customers’ attention. Leave Groups That Aren’t Helpful Leaving groups that aren’t beneficial to your business is especially important on Facebook, as group posts tend to get a lot of coverage in your news feed. Also leave…

    Kristi Hines/ Social Media Examinerin Social How To's- 16 readers -
  • Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

    … achieve this? If it’s because your product/service is boring, think again! An unsexy offering is no excuse for mediocre marketing performance. Hygiena does not serve a very flashy market. They manufacture and sell microbiology and hygiene testing kits for food safety and healthcare infection control. Most of their customers are industrial food…

    The Daily Egg- 8 readers -
  • 39 Writing Techniques That Drive More Conversions from Your Website Copy

    … Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy. What should you do? Apart from hiring a crazy-expensive sales writer, how do you fine-tune the words on your website to drive more…

    Neil Patel/ The Daily Egg- 34 readers -
  • 10 Ways to Get More Engagement from Your Social Media Posts

    … Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Engagement is the most important metric for evaluating social media success. When marketers sit down to access the success of their social media, it’s no longer…

    Pam Neely/ GetResponse Blogin Social EMail Content- 20 readers -
  • What It Really Takes to Emotionally Connect With Customers

    … I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts…

    Neil Patel/ The Daily Eggin Content- 16 readers -
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