Customer Engagement

  • 5 Essential Insights on Influence the Future of Customer Engagement

    … When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand…

    Lee Odden/ TopRank®- 25 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 21 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 31 readers -
  • How to increase customer engagement with mobile wallets

    … with customers in new ways. It points out that mobile wallet “provides another persistent messaging channel on the smartphone”, allowing companies to increase engagement on mobile without the need for a dedicated app. When it comes to investing in the mobile web versus a mobile app, there are benefits for companies on both sides. Companies who provide…

    Search Engine Watch- 37 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 16 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    … This! 57% of online shoppers prefer to use a phone to contact vendors Tweet This! Live chat helps to increase B2B conversion rates by at least 20% Tweet This! Reviews produce an average 18% uplift in sales Tweet This! Adding testimonials increases website conversions by 34% Tweet This! Engaged customers are 6 times more likely to try a new…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
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