Customer Engagement

  • 5 Essential Insights on Influence the Future of Customer Engagement

    … When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand…

    Lee Odden/ TopRank®- 16 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 20 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    …. Digital is the gateway to personalized marketing. Personalization makes you relevant as a brand in today’s digital landscape. Incorporating a hyper-personalized marketing strategy helps your brand stand out to users, and prove to them why YOUR brand matters. 3. Be relevant, be useful, be timely. Stay on top of trends in your industry, and position…

    ROI Factor Blog- 23 readers -
  • How to increase customer engagement with mobile wallets

    … a service with a regular login, such as social networks and some ecommerce sites, would find an app worthwhile; for others, a responsive mobile site is cheaper and just as functional. But mobile wallets could be a way for those companies to enjoy the best of both worlds, delivering offers and loyalty updates to consumers without the need to build…

    Search Engine Watch- 37 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up…

    Street Fight- 14 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 48 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … one of your customers. Are you taking advantage of this? Here are seven ways you can develop better customer engagement using Twitter: 1. Keep track of your VIP customers using lists A VIP customer can be defined in any number of ways, from someone who purchases from your brand regularly, to someone who engages with your content and shares…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
  • How to Vet Social Media Groups for Prospects

    …) in the About This Community box at the top right of the community. Check out the About This Community box for Google+ community rules. Avoid Self-Promotion Participate in groups by starting and engaging in discussions, while avoiding self-promotion. The goal isn’t to promote your business in groups directly. The goal is to demonstrate your…

    Kristi Hines/ Social Media Examinerin Social How To's- 23 readers -
  • Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

    … achieve this? If it’s because your product/service is boring, think again! An unsexy offering is no excuse for mediocre marketing performance. Hygiena does not serve a very flashy market. They manufacture and sell microbiology and hygiene testing kits for food safety and healthcare infection control. Most of their customers are industrial food…

    The Daily Egg- 16 readers -
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