Customer Engagement

    • 5 Essential Insights on Influence the Future of Customer Engagement

      When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer engagement happen. At the same time, companies are challenged to create a variety of engaging content on a consistent basis coupled by the fact that consumers are less trusting of brand communications and advertising.

      Lee Odden/ TopRank®- 13 readers -
  • E-commerce Takeaways from Early Spring Marketing Efforts

    … Even though spring has only just sprung, consumers are raring to get started on their seasonal home improvement and cleaning projects, not to mention buying new spring wardrobes and getting back in shape after months of winter hibernation. Peoples’ eagerness to dive into a variety of spring activities is a main driver for the spring-themed ads…

    Marketing Technology Blog- 18 readers -
  • The Future of Customer Engagement: Key Tips & Takeaways

    … On October 19, 2016, Blue Fountain Media hosted a seminar on “The Future of Customer Engagement & Digital Technology.” With brought together a diverse panel of industry though-leaders and discussed how evolving technologies are shaping the different ways in which brands engage with their customers online, and what the future could hold due…

    ROI Factor Blog- 22 readers -
  • How to increase customer engagement with mobile wallets

    … One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

    Search Engine Watch- 32 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    … of that and we want to maintain the flat nature of our company as much as possible.” Three connected aspects make up the Birdzi technology: personalization, customer engagement, and in-store engagement. The personalization part processes data from a retailer to match individual shoppers with offers or specialized content. Customer engagement…

    Street Fight- 13 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 47 readers -
  • 7 Tips For Using Twitter For Better Customer Engagement

    … There are a number of ways that your brand can use Twitter, from becoming a thought leader to generating leads, but one of the most vibrant – and most unique – is developing meaningful relationships with your customers. On Twitter, you have the unprecedented opportunity to have one-on-one conversations in a public forum with each and every…

    Lauren Dugan/ AllTwitterin Social Twitter- 19 readers -
  • How to Vet Social Media Groups for Prospects

    … unhelpful groups on LinkedIn, as you’re limited to joining only 50 groups total. What do you think? Do you use social groups to promote yourself or your business? Which ones have you found to be the best? Please share your thoughts in the comments! Tips for vetting social media groups for prospects. Tags: customer engagement, facebook group, google+ community, kristi hines, linkedin group, local business marketing, mastermind group, netowrking, promotion, social media community, social media groups …

    Kristi Hines/ Social Media Examinerin Social How To's- 21 readers -
  • Moving Into the B2B Fast Lane: Boosting Lead Gen with Live Chat

    … generation numbers over the next 6-12 months. Let’s take a deep dive into how that looks in practice. Unlocking CRO (Conversion Rate Optimization) with Accessibility and Efficiency For Hygiena, the key is live chat. Customer service reps are able to maintain four conversations simultaneously, creating a stellar user experience. From the customer…

    The Daily Egg- 14 readers -
  • 10 Ways to Get More Engagement from Your Social Media Posts

    … Ever heard this old adage from real estate: “location, location, location”? Well, social media marketers have their own version of that saying. It’s “engagement, engagement, engagement”. Engagement is the most important metric for evaluating social media success. When marketers sit down to access the success of their social media, it’s no longer…

    Pam Neely/ GetResponse Blogin Social EMail Content- 21 readers -
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