Customer Equity

  • The Single Metric Every SEM Acquisition Marketer Should Be Tracking

    When it comes to SEM acquisition marketing, there's no such thing as a free lunch. As acquisition marketers can attest, there's almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new shoppers you bring in the door, the less each of those customers is likely to be worth to the bus ...

    Jordan Elkind/ Search Engine Land- 23 readers -
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