Customer Expectations

  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization. The gap…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • How Southwest Airlines Failed Customer Expectations

    … Customer Expectations are so important in any business. It can mean the difference between a satisfied customer or a disgruntled customer that spreads the word of bad service to all their friends. I’m a regular flyer on Southwest Airlines. Love their efficiency and I know the system so I know how to get a seat I’ll be happy with, and they’re…

    39 Celsius Web Marketing Consultingin How To's- 10 readers -
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