Customer Expectations

  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … to an issue that we don’t scream about enough – marketing is dependent upon a product meeting expectations and a customer service department providing exceptional support. If either is lacking, in this social world it will have a detrimental impact on your overall marketing efforts. The findings for improving customer experience utilizing personalization…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • How Southwest Airlines Failed Customer Expectations

    … know I was supposed to call at all, and finally I had a family medical emergency and was scrambling to deal with my family situation. New policy? Did I miss the press release on that? Sorry Southwest Airlines, but I missed that memo. Guess I should read that size 3 font you send when you book your flight that comes in my email, or printed on my…

    39 Celsius Web Marketing Consultingin How To's- 10 readers -
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