Customer Expectations

  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … point to some obvious keys to success, but quite a few more will be unexpected to many organizations. Consumers want: Personalized Experience – If you’re going to collect information, consumers expect you to utilize that data to personalize messaging and promotions accordingly. Transparency – Brands must keep consumers informed on the ways…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • The Impact of Custom Packaging on Your Ecommerce Sales?

    … on experience. Shorr Packaging surveyed hundreds of adult e-commerce shoppers representing a cross-section of Americans. The aim was to understand consumer preferences around custom packaging and how shopping frequency and spending impacts those preferences. A key take away from the survey was that premium shoppers (customers who spend more than $200…

    Douglas Karr/ Marketing Technology Blog- 17 readers -