Customer Experience

  • Inside USAA’s new 120-person Austin design studio

    … Finance giant USAA is ramping up its customer experience focus with a new design studio in Austin to house the 120 people it has focused on improving digital experiences. The goal is to make financial planning, applying for a mortgage or choosing insurance coverage as easy as ordering up an Uber or buying something off Amazon. “It’s time…

    Digiday- 13 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … point to some obvious keys to success, but quite a few more will be unexpected to many organizations. Consumers want: Personalized Experience – If you’re going to collect information, consumers expect you to utilize that data to personalize messaging and promotions accordingly. Transparency – Brands must keep consumers informed on the ways…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 8 Tools to Enhance Your Customer Experience On Mobile

    … customers are accessing online content from mobile devices, so you need to get on board with the modern tools and best practices that guarantee the best customer experience. Here are eight tools you can use to heighten your patrons’ experience on mobile. Get to know what they can do before you try them for yourself. 1. ZenDesk 73% of customers want…

    Jeffbullas's Blog- 16 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … they do traditional marketing spend. On the one hand this seems appropriate; the cost is a percentage of top-line revenue at the point of conversion rather than upfront speculative spend. But viewing them as nothing but a conversion lever can lead to a dangerous disconnect in understanding the true cost of customer acquisition and retention…

    Search Engine Watch- 14 readers -
  • How to minimise the interaction cost of your web forms

    … Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your…

    Graham Charlton/ Search Engine Watchin How To's- 11 readers -
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 9 readers -
  • Do We Still Need Brands?

    … Consumers are blocking ads, brand value is falling, and most people wouldn’t care if 74% of brands disappeared completely. Evidence suggests people have completely fallen out of love with brands. So why is this the case and does it mean brands should stop prioritising their image? Empowered Consumer The simple reason why brands are being…

    Marketing Technology Blog- 14 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 16 readers -
  • 5 Creative Ideas for Snapchat and Instagram Stories

    … getting started: Why do you want to use Stories? How do Stories fit into your business objectives and support your marketing goals? How do Stories fit into your customer journey? How will you measure the success of your stories? What feeling do you want customers to have as a result of seeing your Stories? What actions do you want…

    Karen Amundson/ BoostBlogin Social- 14 readers -
  • Nine ways brands can improve emotional connections with customers

    … It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers have a higher lifetime value, as they tend to be loyal, satisfied, and ready to proceed to a new purchase. According to Harvard Business Review, emotionally…

    Search Engine Watch- 17 readers -
  • How to Create a Consistent Customer Experience Across Channels

    … Every customer interaction matters. And consistency throughout the customer experience builds brand awareness and trust with your target audience. “A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,” writes Michelle…

    Constant Contact- 11 readers -
Get the top posts daily into your mailbox!
More from around the web