Customer Experience

    • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

      Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you do. Now, do you treat your best, most loyal customers differently from how you treat potential customers or new leads? That question may be a bit harder to answer. Most local business owners would like to think they are personalizing the customer experience for ea ...

      Dex Media- 11 readers -
  • Why banking’s ‘omnichannel’ dreams haven’t become reality

    … end of their banking portals – the parts that interact with customers. Some might say they’ve over-invested in that experiences when they should be pouring more into the middle- and back-end – the areas that actually connect with other experiences, other parts of the business and improve seemingly boring efficiencies that actually make a world…

    Digiday- 15 readers -
  • Inside USAA’s new 120-person Austin design studio

    … Finance giant USAA is ramping up its customer experience focus with a new design studio in Austin to house the 120 people it has focused on improving digital experiences. The goal is to make financial planning, applying for a mortgage or choosing insurance coverage as easy as ordering up an Uber or buying something off Amazon. “It’s time…

    Digiday- 15 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization. The gap…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 8 Tools to Enhance Your Customer Experience On Mobile

    … customers are accessing online content from mobile devices, so you need to get on board with the modern tools and best practices that guarantee the best customer experience. Here are eight tools you can use to heighten your patrons’ experience on mobile. Get to know what they can do before you try them for yourself. 1. ZenDesk 73% of customers want…

    Jeffbullas's Blog- 16 readers -
  • Data-driven attribution: the cure for discount code abuse?

    … or overlapping campaigns where it isn’t possible to fully measure the post-discount drop in sales, and it becomes difficult to measure what ‘normal’ performance looks like. This is illustrated in the chart below: Feast and Famine: A chart showing the effect running discount codes can have on business performance. The good news for retailers…

    Search Engine Watch- 18 readers -
  • How to minimise the interaction cost of your web forms

    … Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’. Every interaction your user has with your…

    Graham Charlton/ Search Engine Watchin How To's- 11 readers -
  • Are you asking for too much information on web forms?

    … Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These…

    Graham Charlton/ Search Engine Watch- 11 readers -
  • Do We Still Need Brands?

    … Consumers are blocking ads, brand value is falling, and most people wouldn’t care if 74% of brands disappeared completely. Evidence suggests people have completely fallen out of love with brands. So why is this the case and does it mean brands should stop prioritising their image? Empowered Consumer The simple reason why brands are being…

    Marketing Technology Blog- 18 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 19 readers -
  • 5 Creative Ideas for Snapchat and Instagram Stories

    … We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your…

    Karen Amundson/ BoostBlogin Social- 18 readers -
Get the top posts daily into your mailbox!
More from around the web