Customer Experience

  • How Retailers Can Prevent Losses From Showrooming

    … Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information about a specific product, but there’s no doubt that mobile devices have become part of the physical retail…

    Marketing Technology Blogin How To's- 32 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    … the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to win. Marketers want to spend more on content marketing, but they’re still struggling with producing engaging content (60%) and measuring performance (57%). Sujan Patel Not only are we struggling to produce and measure our…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • 5 Customer Experience Lessons From Your Mother

    … Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

    … they are personalizing the customer experience for each individual that walks through their doors, visits their website or calls to book an appointment. The reality is that’s really hard to do. Why put in the effort? 89% of businesses are soon expected to compete mainly on customer experience. 67% of customers mention bad experiences as a reason for churn, but only 1…

    Dex Media- 24 readers -
  • Why banking’s ‘omnichannel’ dreams haven’t become reality

    … end of their banking portals – the parts that interact with customers. Some might say they’ve over-invested in that experiences when they should be pouring more into the middle- and back-end – the areas that actually connect with other experiences, other parts of the business and improve seemingly boring efficiencies that actually make a world…

    Digiday- 20 readers -
  • Inside USAA’s new 120-person Austin design studio

    … Finance giant USAA is ramping up its customer experience focus with a new design studio in Austin to house the 120 people it has focused on improving digital experiences. The goal is to make financial planning, applying for a mortgage or choosing insurance coverage as easy as ordering up an Uber or buying something off Amazon. “It’s time…

    Digiday- 23 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
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