Customer Feedback

  • Interview: Jay Baer on Hug Your Haters

    … One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business as it relates to customer service. Hug Your Haters is the new playbook for how businesses of all sizes must…

    Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
  • 5 Data Disconnects and Bad Marketing Assumptions

    … We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that annoyed our…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 4 Innovative Methods for Collecting Customer Feedback

    … Every business hopes to better its profits. The best way to do so is to serve the customer as fully as possible, especially if you can get each consumer to lead the way. By seeking customer feedback, many businesses gain a clearer picture of ways they can improve. Collecting such feedback can present a challenge, however. Many businesses seek…

    Larry Alton/ Search Engine Journal- 7 readers -
  • 6 Tips for Creating an Effective Survey

    … was a survey that our MECLABS research team carefully constructed to gather those insights. Crafting effective surveys is potentially the most important part of collecting useful data, whether you’re fielding research for a report or simply gaining customer feedback. Diana Sindicich, Senior Manager, Data Sciences, MECLABS (parent company…

    Erin Hogg/ MarketingSherpa Blog- 6 readers -
  • Stop the Premature Pivot – IMP#29

    … Starting a business is tough and one of the most frustrating experiences you’ll have as an entrepreneur is getting stuck and staying stuck. It can be heart-breaking to be in a situation where you’re working as hard as you can, but it feels like you’re just spinning your wheels and not making any progress at all. I recently wrote about how…

    Shane/ IM Impact -
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