Customer-First Marketing

  • Advice on How to Make the Case for a Customer-centric Transformation

    … asked one group 50 questions about the business, marketing and channel practices that make them highly satisfied with a company. We asked the other group similar questions about what makes them highly unsatisfied with a company. We provided Sarah Esterman, Lifecycle Marketing Manager,, and Jamey Bainer, Strategy and Planning Director…

    MarketingSherpa Blogin How To's- 22 readers -
  • How HCSS used an interactive contest to increase web traffic 800% For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 27 readers -
Get the top posts daily into your mailbox!