Customer-First Marketing

  • Advice on How to Make the Case for a Customer-centric Transformation

    … asked one group 50 questions about the business, marketing and channel practices that make them highly satisfied with a company. We asked the other group similar questions about what makes them highly unsatisfied with a company. We provided Sarah Esterman, Lifecycle Marketing Manager, Simple.com, and Jamey Bainer, Strategy and Planning Director…

    MarketingSherpa Blogin How To's- 26 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 30 readers -
  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 13 readers -
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