Customer-First Marketing

  • Customer-first Marketing Strategy: The highest of the five levels of marketing maturity

    …What’s your top marketing challenge right now? Generating traffic and leads? New business development? Producing engaging content? Every organization is on a marketing maturity path toward more strategic marketing that addresses these challenges at a fundamental (not just surface) level. How far along is your organization on that path? And what steps do you need to take to move to the next step? Read on for a quick snapshot of the progression.…

    Daniel Burstein/ MarketingSherpa Blog- 16 readers -
  • Advice on How to Make the Case for a Customer-centric Transformation

    … Customer-centric isn’t just a buzzword to us — those marketing efforts are the stories that we love to tell at MarketingSherpa. From our case studies to our data, we want to give you everything you need to keep your customer foremost in your marketing efforts. In October 2016, we surveyed two groups of 1,200 about customer-first marketing. We…

    MarketingSherpa Blogin How To's- 29 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 31 readers -
  • Customer-first Marketing: Do you put your customers’ interests first?

    …, specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications. Twitter | LinkedIn | Daniel's Posts | Send a Letter to the Editor Categories: Customer-Centric Marketing Tags: customer experience, customer-centric marketing, customer-centricity, customer-first marketing …

    Daniel Burstein/ MarketingSherpa Blog- 13 readers -
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