Customer Focused B2b

  • The B’s in B2B Are People Too – A More Human Approach to Business Marketing

    … meaningful marketing experiences for buyers. To drill down further on this topic, I’ve connected with 3 top B2B Marketers from ExactTarget, Xerox and The Conversion Scientist to to capture their insights on a more customer focused view of B2B marketing. CMO: Chief Officer of the User Journey Joel Book @joelbook Director of eMarketing Education…

    Lee Odden/ TopRank®- 15 readers -
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