Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Getting Personal in a Crowded World

    …, beacons and other technologies produce a deluge of data around the in-store journey of consumers. Smart retailers and brands are using analytics to process that data in real-time and produce relevant offers that activate customers before they leave the store. For instance, Hillshire brands is able to track shoppers in stores using iBeacons…

    Marketing Technology Blog- 11 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 17 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    …, and it piqued my interest. Boomtrain helps brand better communicate with their users by delivering 1:1 individualized experiences that drive deeper engagement, greater retention, and increase lifetime value. They are the intelligence layer that predicts the optimal content for your emails, website, and mobile app. In essence, they help marketers solve…

    Jenn Lisak/ Marketing Technology Blog- 17 readers -
  • Micro-Moments and Customer Journeys

    … The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    …. Time stamp every marketing response to track funnel velocity Velocity is the last important funnel metric to track. Velocity shows you how quickly leads progress through your marketing and sales funnels. It also reveals how long your sales cycle is and shows bottlenecks between stages. If you see that leads from a specific campaign get clogged…

    Marketing Technology Blog- 19 readers -
  • The Frustration of Marketing to the Sales Organization

    … Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Millennials are looking to make considered purchases for them and their families. Download the Milestone Millennials ebook from Netsertive for a deeper dive! About Netsertive Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • What do Consumers Think About the New Media Landscape?

    … There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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