Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce Data.com can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 7 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 13 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    … As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn…

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • Micro-Moments and Customer Journeys

    …-to content has been watched on YouTube so far this year. I want to buy moments – 82% of smartphone users consult their phones while in a store deciding what to buy. This has resulted in a 29% increase in mobile conversion rates in the past year. While Google is focusing on the mobile user, you have to recognize how this is impacting every…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • RelateIQ: A Relationship Intelligence Powered CRM

    … you and you don’t reply, they’ll create a reminder for you automatically. RelateIQ eliminates manual data entry by automatically capturing your emails, meetings, and phone calls related to your deals. Intelligent features, such as Suggested Follow-Ups and Intelligence Fields, take that communication activity and use it to make your team more…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    …. Time stamp every marketing response to track funnel velocity Velocity is the last important funnel metric to track. Velocity shows you how quickly leads progress through your marketing and sales funnels. It also reveals how long your sales cycle is and shows bottlenecks between stages. If you see that leads from a specific campaign get clogged…

    Marketing Technology Blog- 14 readers -
  • The Frustration of Marketing to the Sales Organization

    … Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • What do Consumers Think About the New Media Landscape?

    … that person… The reality, of course, is that companies advertise because it works. It’s an investment. Sometimes the investment is long-term in brand awareness and reach where a direct return on investment isn’t expected. Other times, it’s a strong campaign… perhaps a discount… which should drive immediate response. While consumers say they don’t like…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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