Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 11 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 17 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    … As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn…

    Jenn Lisak/ Marketing Technology Blog- 16 readers -
  • Micro-Moments and Customer Journeys

    … Internet of Everything experiences can capture a 15.6 percent profit improvement. Combine these findings with Think With Google’s Micro-Moments research and we’re left with 4 micro-moments that every marketer should be paying attention to: I want to know moments – 65% of online consumers look up more information online than a few years ago. 66…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • RelateIQ: A Relationship Intelligence Powered CRM

    … you and you don’t reply, they’ll create a reminder for you automatically. RelateIQ eliminates manual data entry by automatically capturing your emails, meetings, and phone calls related to your deals. Intelligent features, such as Suggested Follow-Ups and Intelligence Fields, take that communication activity and use it to make your team more…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    … and provide higher quality leads to sales. It can be challenging to track conversion rates in standard Salesforce, but if you build custom formulas and reports, then you can also visualize them in dashboards. Summary formulas are a good option, because they allow you to filter and group your report to see your conversion rates by different dimensions…

    Marketing Technology Blog- 19 readers -
  • The Frustration of Marketing to the Sales Organization

    … in, is educated in your positioning, and is utilizing your marketing material in the sales process… your marketing investment is in opposition to your sales strategy. Shares and Ranking – it’s my opinion that Google’s algorithms are the most sophisticated in the world on ranking an authoritative resource with the topic that a user is searching for. Ranking…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Millennials are looking to make considered purchases for them and their families. Download the Milestone Millennials ebook from Netsertive for a deeper dive! About Netsertive Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • What do Consumers Think About the New Media Landscape?

    … advertising, and may avoid advertising, they still react when the advertising is relevant to their interests or demands. That’s just a word of caution when analyzing survey response. The results of this survey from Acquity group does a great job of comparing consumer reaction on new media channels compared to traditional channels. Facebook…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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