Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 11 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 14 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    … As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn…

    Jenn Lisak/ Marketing Technology Blog- 12 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • RelateIQ: A Relationship Intelligence Powered CRM

    … you and you don’t reply, they’ll create a reminder for you automatically. RelateIQ eliminates manual data entry by automatically capturing your emails, meetings, and phone calls related to your deals. Intelligent features, such as Suggested Follow-Ups and Intelligence Fields, take that communication activity and use it to make your team more…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    … and provide higher quality leads to sales. It can be challenging to track conversion rates in standard Salesforce, but if you build custom formulas and reports, then you can also visualize them in dashboards. Summary formulas are a good option, because they allow you to filter and group your report to see your conversion rates by different dimensions…

    Marketing Technology Blog- 15 readers -
  • The Frustration of Marketing to the Sales Organization

    … what kind of level of effort is being deployed by your competitors that you have to combat. Supporting Sales Material – we were working with a sales-driven organization where we worked on their positioning first, then produced some brilliantly branded material for their sales teams. The problem was that they didn’t include the actual team members…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • What do Consumers Think About the New Media Landscape?

    … There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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