Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Getting Personal in a Crowded World

    … into three steps: acquisition, activation and activity. Acquisition – is all about getting customer attention on the products and obtaining new customers, which means reaching potential buyers in the broader market with proactive marketing, channel partnerships, ads and offers. Activation – the retailer focuses on getting the customers…

    Marketing Technology Blog- 10 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 13 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    … As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn…

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • Micro-Moments and Customer Journeys

    … Internet of Everything experiences can capture a 15.6 percent profit improvement. Combine these findings with Think With Google’s Micro-Moments research and we’re left with 4 micro-moments that every marketer should be paying attention to: I want to know moments – 65% of online consumers look up more information online than a few years ago. 66…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • RelateIQ: A Relationship Intelligence Powered CRM

    … you and you don’t reply, they’ll create a reminder for you automatically. RelateIQ eliminates manual data entry by automatically capturing your emails, meetings, and phone calls related to your deals. Intelligent features, such as Suggested Follow-Ups and Intelligence Fields, take that communication activity and use it to make your team more…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    …. Time stamp every marketing response to track funnel velocity Velocity is the last important funnel metric to track. Velocity shows you how quickly leads progress through your marketing and sales funnels. It also reveals how long your sales cycle is and shows bottlenecks between stages. If you see that leads from a specific campaign get clogged…

    Marketing Technology Blog- 14 readers -
  • The Frustration of Marketing to the Sales Organization

    … Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a month into their investment. An analogy I’ve used…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • What do Consumers Think About the New Media Landscape?

    … advertising, and may avoid advertising, they still react when the advertising is relevant to their interests or demands. That’s just a word of caution when analyzing survey response. The results of this survey from Acquity group does a great job of comparing consumer reaction on new media channels compared to traditional channels. Facebook…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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