Customer Intelligence

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … their jobs and 30 new businesses are formed. Having access to data like this is imperative to grow my business as well as yours. Salesforce Data.com can assist you in enriching your data so that you can develop comprehensive profiles that enable personalization, help you uncover insights through better segmentation and prioritization and improve…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Getting Personal in a Crowded World

    … In today’s competitive retail space, personalized offers differentiate brands in the fight to capture consumers’ attention. Companies across the industry are striving to deliver a memorable, personal customer experience to build loyalty and ultimately improve sales — but it’s easier said than done. Creating this kind of experience requires…

    Marketing Technology Blog- 11 readers -
  • B2C CRM is Critical to Customer Facing Businesses

    … are ineffective at managing modern consumers. The intelligence they provide is confined to silos, isolated from what is learned through other channels and interactions; this prevents it from integrating new customer data in real-time to paint an accurate picture of the new shopping journey, which is both complex and nonlinear. This is what drove me to create…

    Marketing Technology Blog- 19 readers -
  • Boomtrain: Machine Intelligence Built for Marketers

    … As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn…

    Jenn Lisak/ Marketing Technology Blog- 17 readers -
  • Micro-Moments and Customer Journeys

    …. Cisco has provided research that the average product purchased has over 800 distinct customer journeys that lead to it. Think about your purchase decisions and how you bounce between research, online, in-store, email, search, and other strategies as you continue down the road to a decision. No wonder why sales and marketing professionals struggle…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • RelateIQ: A Relationship Intelligence Powered CRM

    … RelateIQ is a simpler CRM that integrates with your email inbox to automatically digest and organize data from each data source. RelateIQ automatically syncs the data from your inbound and outbound emails, calendar, and smartphone calls (though the mobile app) to eliminate manual data entry into the CRM. It’s so advanced that if someone emails…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 4 Revelations You Can Uncover with Salesforce Data

    …. Time stamp every marketing response to track funnel velocity Velocity is the last important funnel metric to track. Velocity shows you how quickly leads progress through your marketing and sales funnels. It also reveals how long your sales cycle is and shows bottlenecks between stages. If you see that leads from a specific campaign get clogged…

    Marketing Technology Blog- 20 readers -
  • The Frustration of Marketing to the Sales Organization

    … what kind of level of effort is being deployed by your competitors that you have to combat. Supporting Sales Material – we were working with a sales-driven organization where we worked on their positioning first, then produced some brilliantly branded material for their sales teams. The problem was that they didn’t include the actual team members…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • What do Consumers Think About the New Media Landscape?

    …, for instance, is nearing the authority of newspaper advertising. However, TV and Print still own the market for driving new customers with branded content. I’ve always said that consumers don’t go to Facebook to make their next purchase, so I don’t doubt that there’s not much appreciation for sponsored content there – although discounts may be effective…

    Douglas Karr/ Marketing Technology Blog- 39 readers -
  • The Marketing Impact of First-Party versus Third-Party Data

    … and owned by your organization. It can be proprietary data like customer survey results and purchasing data. Third-party data is collected by an other organization and either purchased in its entirety, appended to your current customer data, or available through third-party apps. Issues often arise with the accuracy and timeliness of third party data…

    Douglas Karr/ Marketing Technology Blog- 26 readers -