- Our Blog
…-suite and upper management. The top 3 MarTech categories most likely to be purchased in 2016 are Business Intelligence, Marketing Automation, and Customer Interaction software solutions. It’s fascinating to me that marketers have come to the realization that all aspects of the customer experience are impacting retention, yet…
Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time, providing a fully integrated view o ...