Customer Journey

  • The One Marketing Buzzword You Should Actually Care About

    … of understanding our customers—we drill down to their every last action to come up with a detailed journey map that includes what they ate for breakfast and their final word before purchase. (“Rosebud…”) But while we’d like to think that customers make decisions on facts, that’s patently untrue. While we’d like to think that customers make decisions…

    The Content Strategist- 12 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    …-ending social media feeds, always-on apps, and time consuming games. 81% of marketers agree: interactive content is more effective at attracting attention than static content. (@Hubspot) Here’s how these 3 food categories apply to interactive content: Snacks: Attract attention. Yields increased traffic, time-on-site. Also improved branding and shares…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    …, brands could look for junior hires who have sound technical skills, and help them develop better marketing fluency as they grow in the role. That may sound a little unconventional for now, but it could be where companies are headed. In the Salesforce report, 59 percent of respondents claimed that traditional marketing roles limited…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 30 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … roadmap and be visible to all stakeholders. Create Content with Purpose Content teams want to create content for every stage of the customer journey, and demand generation wants high-quality content to fill every stage, too. The disconnect between the two happens when content marketing doesn’t have a clear understanding of the funnel that demand…

    Visual.lyin Content How To's- 26 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 27 readers -
  • Nine ways brands can improve emotional connections with customers

    … values and its aspirations directly through the community. This creates a stronger bond that may facilitate the customer journey when needed. This is an adapted version of an article originally published on our sister site ClickZ: how emotional connection increases customer satisfaction. …

    Search Engine Watch- 27 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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