Customer Journey

  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 17 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 25 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 17 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 19 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … roadmap and be visible to all stakeholders. Create Content with Purpose Content teams want to create content for every stage of the customer journey, and demand generation wants high-quality content to fill every stage, too. The disconnect between the two happens when content marketing doesn’t have a clear understanding of the funnel that demand…

    Visual.lyin Content How To's- 21 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 18 readers -
  • Nine ways brands can improve emotional connections with customers

    … adventurous way of living. 7) Storytelling Paypal uses storytelling as another form of branding, hoping to show its human side with the right stories, like the one below, which comes directly from Paypal’s team and makes more women feel close to the company and share its values. 8) Brand affinity Starbucks has mastered the use of appealing content…

    Search Engine Watch- 20 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • What is a Chatbot? You’re Marketing Strategy Will Use Them

    … determine which leads are qualified and drive them to your sales team or to the conversion. Lead Nurturing – Collecting information about your prospect can help you personalize and engage with them throughout the customer journey or when they return to the site. Guidance – A visitor has landed on a page but can’t find the resource they’re looking…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 19 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
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