Customer Journey

  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 20 readers -
  • How to Map Your Customer Journeys

    … Journey Maps: How to Guide Your Leads to Customers, to illustrate the process of documenting your customer journeys, defining each stage, and applying the appropriate metrics to each of those stages. Experience Customer Journeys on Salesforce © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • How to Map Your Customer Journeys

    … Journey Maps: How to Guide Your Leads to Customers, to illustrate the process of documenting your customer journeys, defining each stage, and applying the appropriate metrics to each of those stages. Experience Customer Journeys on Salesforce © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 19 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 23 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … gen is working with, or when demand gen can’t decipher where a piece of content fits within a lead nurture track. So, an easy way to combat this is to assign purpose and intent to each piece of content. Together, the two teams can identify which topics and formats work for top, mid and lower funnel content. They can also identify gaps and where…

    Visual.lyin Content How To's- 23 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 20 readers -
  • Nine ways brands can improve emotional connections with customers

    … values and its aspirations directly through the community. This creates a stronger bond that may facilitate the customer journey when needed. This is an adapted version of an article originally published on our sister site ClickZ: how emotional connection increases customer satisfaction. …

    Search Engine Watch- 22 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 61 readers -
  • What is a Chatbot? You’re Marketing Strategy Will Use Them

    … but confused about pricing, your marketing team can enhance the page with pricing information to improve conversions. Lead Qualification – A significant amount of visitors may not be qualified to work with you. They may not have budget. They may not have the timeline. They may not have other resources that are necessary. A chatbot can help…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 19 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … Fast Moving Buyers That’s the experience that LookBookHQ provides sophisticated content marketers. LookBookHQ helps you seize these moments by shifting from scheduled, one-and-done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. LookBookHQ Features Include Content Pyramid View…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … Fast Moving Buyers That’s the experience that LookBookHQ provides sophisticated content marketers. LookBookHQ helps you seize these moments by shifting from scheduled, one-and-done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. LookBookHQ Features Include Content Pyramid View…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
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