Customer Journey

    • Gated or Non-Gated Content: When? Why? How…

      Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

      Marketing Technology Blogin EMail Content How To's- 15 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 21 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 34 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 24 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase…

    TopRank®in EMail Content- 27 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … demand generation Lack of visibility into content ideation, planning, and scheduling Emphasis on the creation of top-funnel, awareness-building content and a huge gap in lower-funnel content that is critically valuable to demand generation Misalignment on which themes and topics to focus on So, what can content marketers and demand…

    Visual.lyin Content How To's- 25 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 23 readers -
  • Nine ways brands can improve emotional connections with customers

    … adventurous way of living. 7) Storytelling Paypal uses storytelling as another form of branding, hoping to show its human side with the right stories, like the one below, which comes directly from Paypal’s team and makes more women feel close to the company and share its values. 8) Brand affinity Starbucks has mastered the use of appealing content…

    Search Engine Watch- 25 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and customer journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Customer Journey and Optimove Retention Automation

    …, marketers have far greater influence on customer response and loyalty. One more point to mention is that the company positions their software as a more effective way for marketers to manage customer journeys. Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts…

    Douglas Karr/ Marketing Technology Blog- 67 readers -
  • What is a Chatbot? You’re Marketing Strategy Will Use Them

    … determine which leads are qualified and drive them to your sales team or to the conversion. Lead Nurturing – Collecting information about your prospect can help you personalize and engage with them throughout the customer journey or when they return to the site. Guidance – A visitor has landed on a page but can’t find the resource they’re looking…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Integrating CRM with social: how advocates are built

    … If you’re looking to build brand advocates, integrate your CRM and social data to ensure you don’t overlook great customers who may have small followings. Building beyond social media marketing and marketing engagement? As you build your social media platform, consider how CRM fits into your plans. I’m not talking about “social CRM,” per se…

    Search Engine Watch- 20 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    …. What if that content journey could be nurtured, personalized based on visitor data, and driven through relevant campaigns at the buyers own pace? Cetera Financial, a retail investment advice platform, found that leads who chose to binge on content were 2.4X more likely to be sales-accepted Tweet This! Read the Whitepaper: Accommodating Today’s…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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