Customer Journey

  • What is the ROI of a Loyal Customer?

    … of mind within organizations – and their customers are seeing amazing results already. In B2B SaaS, customer retention is critical. We’re seeing more and more companies miss growth opportunities by focusing solely on acquisition and not on experience, loyalty, and retention. Acquisition costs are continuing to rise in many industries as digital…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • The One Marketing Buzzword You Should Actually Care About

    … Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed…

    The Content Strategist- 12 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    … new iterations of the purchase journey reveal that shoppers don’t take the same path. Here are McKinsey’s and Forrester’s versions. Iterative Loop of Customer Purchase Journey – McKinsey [Chart] Buyer behavior causes the purchase funnel to get complicated – Forrester [Chart] These maps illustrate how visitors break out of the linear approach…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    … a traditional marketing structure to roles aligned with a customer journey strategy.” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill. Whether you’re hiring or looking to get hired, that’s big news. Team players In his recent article about the importance…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … is content that resonates with their needs and interests, and is served to them at optimal times to fuel that process. However, the question that continues to be asked is should you “hide” some of that content from your audience? Depending on your business objectives, hiding or “gating” some of your content can be incredibly affective for lead…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase…

    TopRank®in EMail Content- 30 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … gen is working with, or when demand gen can’t decipher where a piece of content fits within a lead nurture track. So, an easy way to combat this is to assign purpose and intent to each piece of content. Together, the two teams can identify which topics and formats work for top, mid and lower funnel content. They can also identify gaps and where…

    Visual.lyin Content How To's- 26 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 27 readers -
  • Nine ways brands can improve emotional connections with customers

    … adventurous way of living. 7) Storytelling Paypal uses storytelling as another form of branding, hoping to show its human side with the right stories, like the one below, which comes directly from Paypal’s team and makes more women feel close to the company and share its values. 8) Brand affinity Starbucks has mastered the use of appealing content…

    Search Engine Watch- 28 readers -
Get the top posts daily into your mailbox!