Customer Journey

    • How to Align Content Marketing and Demand Generation Teams

      I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline.

      Visual.lyin Content How To's- 17 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 12 readers -
  • Nine ways brands can improve emotional connections with customers

    … It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits. Emotionally engaged customers have a higher lifetime value, as they tend to be loyal, satisfied, and ready to proceed to a new purchase. According to Harvard Business Review, emotionally…

    Search Engine Watch- 10 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … Rudy Nadilo is the innovative President of Dapresy North America. Dapresy is a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • What is a Chatbot? You’re Marketing Strategy Will Use Them

    … determine which leads are qualified and drive them to your sales team or to the conversion. Lead Nurturing – Collecting information about your prospect can help you personalize and engage with them throughout the customer journey or when they return to the site. Guidance – A visitor has landed on a page but can’t find the resource they’re looking…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Integrating CRM with social: how advocates are built

    …, though elements of it are certainly present. Rather, I’m referring to aligning your social engagement process with all other tracked engagements, in order to create a unified customer experience. A unified customer experience is, of course, more than saying the same thing or using the same language or tone at every touchpoint. It means engaging your…

    Search Engine Watch- 14 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • LookBookHQ: Content Engagement and Automation Platform

    … content assets that visitors can navigate through in a single session. Identify Prospects – See how anonymous and known contacts are interacting with content assets. Measure Engagement – See exactly how many assets a prospect has engaged with and for how long. Aggregate Engagement – Analyze aggregate engagement data to understand what content…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Five reasons why you should invest in social customer service

    … If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing…

    Search Engine Watchin Social- 12 readers -
  • How to create insights from consumers’ click histories

    … or disprove this hypothesis. 2. Tie your analysis to KPIs Your analysis might reveal plenty of information about how consumers reach and interact with your brand or with your competition, but not all information yields actionable insights. You might find that consumers searching your website tend to search three times. That’s interesting, but you…

    Search Engine Watch- 12 readers -
  • AdWords Expanded Text Ads: What Retailers Need to Know

    …. This will be felt more strongly when ETA goes into effect. Fewer advertisers will occupy more space at the top of the search results page, pushing everyone else further down the page. One way to compete is by adding value to customers through improved messaging relevancy across the customer journey. This is now possible as customers increasingly rely…

    Karen Amundson/ BoostBlogin Paid Search- 11 readers -
  • Understanding the mobile customer journey

    … of this is the mobile… customer journey, user journey, path to purchase, use cases, user stories etc. Done properly, with research and analysis, leading to careful mapping and descriptions these techniques are really useful ways of: Focusing attention – of the business, project team etc. – on the customer/user Understanding how they use their mobile…

    Search Engine Watchin Social- 38 readers -
  • 5 Digital Marketing Factors That Compel Online Audience to Buy

    … of content on your site that captures the attention of visitors. Your focus should be more on the products or services you offer which must include the benefits that your customers can get if they choose your product or service. Thus, instead of showing how big your company is and what you have achieved since its inception, you should feed them the content…

    Relevance- 7 readers -
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