Customer Journey

  • The Interactive Content Marketing Purchase Funnel Guide

    … new iterations of the purchase journey reveal that shoppers don’t take the same path. Here are McKinsey’s and Forrester’s versions. Iterative Loop of Customer Purchase Journey – McKinsey [Chart] Buyer behavior causes the purchase funnel to get complicated – Forrester [Chart] These maps illustrate how visitors break out of the linear approach…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    … a traditional marketing structure to roles aligned with a customer journey strategy.” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill. Whether you’re hiring or looking to get hired, that’s big news. Team players In his recent article about the importance…

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … content is equally simple: withholding the wrong content may deter your audience from further engaging with your brand. Analyzing Content for Gating/Not Gating? The way to analyze which content is best to gate and not gate can be separated into three categories: Customer Journey Stage Search Query Volume Hyper-Targeted, Good Content…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how…

    Marketing Technology Blog- 29 readers -
  • How to Map Your Customer Journeys

    … Journey Maps: How to Guide Your Leads to Customers, to illustrate the process of documenting your customer journeys, defining each stage, and applying the appropriate metrics to each of those stages. Experience Customer Journeys on Salesforce © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • How to Map Your Customer Journeys

    … Journey Maps: How to Guide Your Leads to Customers, to illustrate the process of documenting your customer journeys, defining each stage, and applying the appropriate metrics to each of those stages. Experience Customer Journeys on Salesforce © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days. Photo…

    TopRank®in EMail Content- 30 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 26 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 27 readers -
  • Nine ways brands can improve emotional connections with customers

    … them the best level of security and trust and it has to be offered in every moment in their lives. 6) Excitement GoPro has become popular for its appeal to emotions, mostly focusing on excitement, adventure, and freedom. Its content is all about action and its audience is either fuelled with adrenaline, or wants to feel closer to a more…

    Search Engine Watch- 27 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … to data visualization that enables real-time business decisions. About Dapresy’s Data Visualization and Business Intelligence Platform Dapresy‘s platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 73 readers -
Get the top posts daily into your mailbox!
More from around the web