Customer Journey

    • The Interactive Content Marketing Purchase Funnel Guide

      Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    … a traditional marketing structure to roles aligned with a customer journey strategy.” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill. Whether you’re hiring or looking to get hired, that’s big news. Team players In his recent article about the importance…

    Jordan Teicher/ The Content Strategistin EMail- 30 readers -
  • Gated or Non-Gated Content: When? Why? How…

    … searchers out from valuable content so if you don’t believe that organic audience will find value in your content, removing it from search (gating it) will very easily do that. The biggest challenge when answering these questions is determining whether you will miss out on valuable organic search traffic by gating content. Use Google Webmaster Tools…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • The Impact of Micro-Moments on the Consumer Journey

    … very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes the digital marketing space. Do a cursory google search on micro-moments, and you’ll find that they occur when people reflexively: Turn to a device – increasingly a smartphone…

    Marketing Technology Blog- 27 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 38 readers -
  • How to Map Your Customer Journeys

    … A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days. Photo…

    TopRank®in EMail Content- 30 readers -
  • How to Align Content Marketing and Demand Generation Teams

    … I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [read that blog post here]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand…

    Visual.lyin Content How To's- 26 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 26 readers -
  • Nine ways brands can improve emotional connections with customers

    … values and its aspirations directly through the community. This creates a stronger bond that may facilitate the customer journey when needed. This is an adapted version of an article originally published on our sister site ClickZ: how emotional connection increases customer satisfaction. …

    Search Engine Watch- 27 readers -
  • Interview: Rudy Nadilo on Research and Data Visualization

    … intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and customer journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • What is a Chatbot? You’re Marketing Strategy Will Use Them

    … determine which leads are qualified and drive them to your sales team or to the conversion. Lead Nurturing – Collecting information about your prospect can help you personalize and engage with them throughout the customer journey or when they return to the site. Guidance – A visitor has landed on a page but can’t find the resource they’re looking…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
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