Customer Lifecycle

    • 5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

      Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but mo ...

      Lee Odden/ TopRank®- 17 readers -
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