Customer Lifecycle

  • Not Everyone Who Interacts With You Is a Customer

    … customer differs greatly from the one you send to someone early in his or her relationship with you. While many marketers segment their databases by demographics or firmagraphics alone, they need to be sensitive to the customer’s stage in the lifecycle and rely more on 3D scoring. A new customer who has only ever emailed you won’t be as strong…

    Marketing Technology Blog- 13 readers -
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