Customer Lifecycle Marketing

  • The Complete Guide For Lifecycle Content Marketing

    … Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…

    Relevancein Content- 15 readers -
  • Not Everyone Who Interacts With You Is a Customer

    … of the lifecycle, finding the right content or connection they seek along the way. This is the strength of Right On Interactive’s Lifecycle Marketing solution: empowering organizations to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value…

    Marketing Technology Blog- 12 readers -
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