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Published 1 min ago 25 Some marketers still follow a “one-size fits all” approach, meaning that all individuals within a target audience receive the same message. Others may succeed in delivering varied communication, but struggle to find the appropriate forms of content messaging. Today, it’s important to recognize how vital personalization and customization are when ...
… of the lifecycle, finding the right content or connection they seek along the way. This is the strength of Right On Interactive’s Lifecycle Marketing solution: empowering organizations to know exactly where a prospect or customer is in their relationship with a brand—from prospect to raving fan—and how best to approach them to maximize lifetime value…