Customer Lifecycle Marketing

  • The Complete Guide For Lifecycle Content Marketing

    … relationships. Combining Customer Lifecycle Marketing with Content Marketing Once you know which buying stage a prospect or customer falls within, you can determine how the contact or company is communicated to, by whom, and how often. This calls for the use of an array of different content formats including: emails, infographics, ebooks, whitepapers…

    Relevancein Content- 9 readers -
  • Not Everyone Who Interacts With You Is a Customer

    …. A web visitor can have many different reasons for perusing your site and spending time with your content, none of which have to do with becoming an actual customer. For example, visitors to your site could be: Competitors keeping an eye on you. Job seekers looking for a better gig. Students researching a college term paper. And yet…

    Marketing Technology Blog- 9 readers -
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2 Blogs about the topic