Customer Lifecycle Marketing

  • The Complete Guide For Lifecycle Content Marketing

    … Marketing. With Customer Lifecycle Marketing one can graphically see where a prospect or customer is in their relationship with your brand. This insight allows you to segment your audience to ensure you provide them with maximum relevance. It’s a continuous process of winning new customers while retaining the clients you already have through engaged…

    Relevancein Content- 13 readers -
  • Not Everyone Who Interacts With You Is a Customer

    … a negative experience for people who had no intention of becoming the target for a barrage of marketing material. Converting visitors to customers, or even just knowing which visitors are a fit to convert, requires a deeper understanding of who they are. This is where 3D (three-dimensional) lead scoring comes into play. Lead scoring isn’t new…

    Marketing Technology Blog- 9 readers -
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