Customer Lifetime Value

  • What is customer retention?

    … that Google shows recent purchases, this is a common sight for me. Why do I shop with Amazon again and again? Well, the stock is always competitively priced for one thing, but it’s more than that. It’s the all round customer experience. Repeat purchases are easy on website and app, partly down to UX, partly because saved payment details means I…

    Graham Charlton/ Search Engine Watch- 14 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    …. Metric number one: pageviews. They’re useful, right? Wrong. Here’s why pageviews do NOT matter Real metrics provide answers. Vanity metrics provide eye candy. For example, it’s always fun to open up Google Analytics and drool over the traffic reports. Your time isn’t entirely wasted, because there could be some therapeutic relief attached to the act…

    The Daily Egg- 9 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … The "holy grail" for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows…

    Jordan Elkind/ Marketing Landin EMail- 10 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … use case is to segment audiences by predicted CLV. Understanding user behaviors and predicted conversion rates make it possible to back out a reasonable cost per click for any audience. A common intent (you can show them the same ad) The same predicted conversion rate (you can bid the same) Tools like Google Analytics visitor flows allow…

    Benny Blum/ Marketing Landin Retargeting- 19 readers -
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