Customer Lifetime Value

  • What is customer retention?

    … positive reviews of your products or services. Recommendations. Happy customers are more likely to recommend you to their friends and family. A reputation for service. Examples of retention in practice Let’s take Amazon. I signed up for an account many years ago, and shudder to think of how much I’ve spent with them over the years. Indeed, now…

    Graham Charlton/ Search Engine Watch- 21 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    … liked: “Cars owned by Notorious Dictators.” I’m not suggesting that you sacrifice news for spicy content, but adding a little spice can surely help. 3. The lifetime value of a customer The Customer Lifetime Value, or CLV, is a prediction of all the value that a business will derive from its relationship with a customer. Here’s why you should…

    The Daily Egg- 14 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … than those acquired in holiday 2012? Additionally, truly customer-centric marketing teams integrate a variety of key performance indicators (KPIs) into day-to-day life to evaluate the effectiveness of marketing strategies and tactics. These include crucial metrics like customer lifetime value (CLV) and Customer Equity, as well as retention-specific…

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance…

    Benny Blum/ Marketing Landin Retargeting- 22 readers -
Get the top posts daily into your mailbox!
More from around the web