Customer Lifetime Value

    • How to Find Customer Lifetime Value

      Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime value? To create such a file, ...

      Jon Loomer/ Jon Loomer Digitalin Social How To's- 13 readers -
  • What is customer retention?

    … that Google shows recent purchases, this is a common sight for me. Why do I shop with Amazon again and again? Well, the stock is always competitively priced for one thing, but it’s more than that. It’s the all round customer experience. Repeat purchases are easy on website and app, partly down to UX, partly because saved payment details means I…

    Graham Charlton/ Search Engine Watch- 24 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    … liked: “Cars owned by Notorious Dictators.” I’m not suggesting that you sacrifice news for spicy content, but adding a little spice can surely help. 3. The lifetime value of a customer The Customer Lifetime Value, or CLV, is a prediction of all the value that a business will derive from its relationship with a customer. Here’s why you should…

    The Daily Egg- 16 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    The "holy grail" for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical.

    Jordan Elkind/ Marketing Land- 13 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance…

    Benny Blum/ Marketing Landin Retargeting- 39 readers -
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