Customer Lifetime Value

  • What is customer retention?

    … Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to… Customer lifetime value (CLV…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    …. Metric number one: pageviews. They’re useful, right? Wrong. Here’s why pageviews do NOT matter Real metrics provide answers. Vanity metrics provide eye candy. For example, it’s always fun to open up Google Analytics and drool over the traffic reports. Your time isn’t entirely wasted, because there could be some therapeutic relief attached to the act…

    The Daily Egg- 12 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … than those acquired in holiday 2012? Additionally, truly customer-centric marketing teams integrate a variety of key performance indicators (KPIs) into day-to-day life to evaluate the effectiveness of marketing strategies and tactics. These include crucial metrics like customer lifetime value (CLV) and Customer Equity, as well as retention-specific…

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … application of audiences is the future of paid advertising. Fortunately Google provides us with an effective toolset to start building audiences via Google Analytics and an easy solution to port those audiences over to AdWords. I strongly encourage everyone to familiarize themselves with custom audiences. It all comes together when you merge CLV calculations into audience modeling. It's as close to direct response panacea that I can imagine. The tools are there, so it's time to start hacking. …

    Benny Blum/ Marketing Landin Retargeting- 20 readers -
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