Customer Lifetime Value

  • What is customer retention?

    … Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to… Customer lifetime value (CLV…

    Graham Charlton/ Search Engine Watch- 22 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    … liked: “Cars owned by Notorious Dictators.” I’m not suggesting that you sacrifice news for spicy content, but adding a little spice can surely help. 3. The lifetime value of a customer The Customer Lifetime Value, or CLV, is a prediction of all the value that a business will derive from its relationship with a customer. Here’s why you should…

    The Daily Egg- 15 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … than those acquired in holiday 2012? Additionally, truly customer-centric marketing teams integrate a variety of key performance indicators (KPIs) into day-to-day life to evaluate the effectiveness of marketing strategies and tactics. These include crucial metrics like customer lifetime value (CLV) and Customer Equity, as well as retention-specific…

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … use case is to segment audiences by predicted CLV. Understanding user behaviors and predicted conversion rates make it possible to back out a reasonable cost per click for any audience. A common intent (you can show them the same ad) The same predicted conversion rate (you can bid the same) Tools like Google Analytics visitor flows allow…

    Benny Blum/ Marketing Landin Retargeting- 34 readers -
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