Customer Lifetime Value

  • How to Find Customer Lifetime Value

    … Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 19 readers -
  • What is customer retention?

    … Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to… Customer lifetime value (CLV…

    Graham Charlton/ Search Engine Watch- 27 readers -
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