Customer Lifetime Value

  • How to Find Customer Lifetime Value

    … Last week, I told you about a new way to target Facebook users similar to your most valuable customers with Value-Based Lookalike Audiences. In order to take advantage of this feature, you need to upload a complete customer list with a column for each customer’s lifetime value. So the question ultimately arises: How do you find customer lifetime…

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 17 readers -
  • What is customer retention?

    … Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is to find a balance between acquisition and retention. It’s all very well acquiring new customers, but the real value is in keeping them over time. Which brings us to… Customer lifetime value (CLV…

    Graham Charlton/ Search Engine Watch- 25 readers -
  • Analytics and Conversions: Let Data Supercharge your Marketing

    … liked: “Cars owned by Notorious Dictators.” I’m not suggesting that you sacrifice news for spicy content, but adding a little spice can surely help. 3. The lifetime value of a customer The Customer Lifetime Value, or CLV, is a prediction of all the value that a business will derive from its relationship with a customer. Here’s why you should…

    The Daily Egg- 16 readers -
  • 5 Steps To Becoming A Customer-Centric Marketing Organization

    … than those acquired in holiday 2012? Additionally, truly customer-centric marketing teams integrate a variety of key performance indicators (KPIs) into day-to-day life to evaluate the effectiveness of marketing strategies and tactics. These include crucial metrics like customer lifetime value (CLV) and Customer Equity, as well as retention-specific…

    Jordan Elkind/ Marketing Landin EMail- 13 readers -
  • Audience Modeling & Customer Lifetime Value 101

    … Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers (and all the grey in between) is what enables marketers to build scalable programs without being limited to a direct response. A good CLV model highlights the good and the bad, embracing variance…

    Benny Blum/ Marketing Landin Retargeting- 41 readers -
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