Customer Lifetime Values

In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.Customer lifetime value (CLV) can also be defined as the dollar value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship.
Posts about Customer Lifetime Values
  • Pay-Per-Click Inside the Financial Services Vertical

    … and banking PPC accounts and prior to working in search marketing I worked for a captive finance company. Admittedly there were many times I wished I could have been working for a designer clothing label, or a sexier vertical, however, the industry is dynamic with high customer lifetime values. The industry is also data driven and therefore the cost…

    Sarah Stemen/ PPC Heroin Paid Search- 4 readers -
  • What can we learn about marketing automation from the movie Airplane!

    … that does not happen by simply applying a Condition Field such as “If site visitor has bought a new car in the last two months then do not email”. Lead scoring is a highly effective way of nurturing leads and subsequently maximising customer lifetime values. Without marketing automation it would be very difficult to maintain meaningful nurturing…

    Econsultancy- 6 readers -
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