Customer Lifetime Values

In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.Customer lifetime value (CLV) can also be defined as the dollar value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship.
Posts about Customer Lifetime Values
  • Pay-Per-Click Inside the Financial Services Vertical

    … and banking PPC accounts and prior to working in search marketing I worked for a captive finance company. Admittedly there were many times I wished I could have been working for a designer clothing label, or a sexier vertical, however, the industry is dynamic with high customer lifetime values. The industry is also data driven and therefore the cost…

    Sarah Stemen/ PPC Heroin Paid Search- 4 readers -
  • What can we learn about marketing automation from the movie Airplane!

    … of Marketing Automation platforms. The technology itself doesn’t engage and convert prospects – it’s the marketing plan in place that makes it all happen. Relevant messages have a short life shelf life. If you set up marketing automation content and don’t revisit it regularly to judge whether it is still appropriate then your communications can quickly be regarded as spam. So, luckily for us marketers, we are not out of work just yet! …

    Econsultancy- 4 readers -
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