Customer Loyalty

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.
Posts about Customer Loyalty
  • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

    … they are personalizing the customer experience for each individual that walks through their doors, visits their website or calls to book an appointment. The reality is that’s really hard to do. Why put in the effort? 89% of businesses are soon expected to compete mainly on customer experience. 67% of customers mention bad experiences as a reason for churn, but only 1…

    Dex Media- 15 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … According to DMNews, 53 percent of consumers feel that it’s important for retailers to recognize them as the same person across all channels and devices used to shop, and 78 percent are also willing to allow retailers to use information from their in-store purchases to provide a more personalized experience. Brands and marketers need to start giving…

    AllFacebookin Mobile- 26 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running…

    AllFacebookin Social Facebook- 22 readers -
  • Belly Launches Loyalty Platform for Enterprise Retailers

    …, with the ability to tailor the solution to each client through integrations and customized extensions built on top of the platform. Giving large retailers the ability to turn customer data into action is what Kiser believes will differentiate BLUE in the enterprise loyalty space. With the integrations that BLUE supports, retailers can collect basic…

    Stephanie Miles/ Street Fightin EMail- 14 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 28 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • Brand Newsroom 99: Who do you trust?

    … and retailers constantly marked down on trust by consumers? Today, the Brand Newsroom team looks at trust. Who do we trust and why? And how do we build trust where it’s lacking? Here are some key take-outs: The most trusted people on the list were Tom Hanks, Sandra Bullock, Denzel Washington and Meryl Streep. Fifth was the late poet…

    Lush Digitalin Content- 29 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    … Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media? Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer. In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media…

    Social Media Examinerin Social- 30 readers -
  • Marketing Tactics to Supercharge your Loyalty Program

    … Your loyalty program is a partnership with your best customers—they love your brand enough to buy frequently, so you engage with them more deeply, you reward them, you provide extra benefit. This isn’t simple engagement; this is the development of a relationship that flows both ways, benefiting everyone involved. It inspires trust, which blooms…

    Relevance- 10 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 19 readers -
  • Why Keeping a Customer is More Important Than Attracting

    … For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a massive presence in banner networks and contextual advertising. We hope that you choose another option, which…

    Relevance- 11 readers -
Get the top posts daily into your mailbox!
More from around the web