Customer Loyalty

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.
Posts about Customer Loyalty
    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 20 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … and loyal fans More traffic to your e-commerce store New emails and leads New product/event awareness Product development crowdsourcing User-generated content Make sure you have a compelling offer Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off…

    AllFacebookin Social Facebook- 11 readers -
  • Belly Launches Loyalty Platform for Enterprise Retailers

    …, with the ability to tailor the solution to each client through integrations and customized extensions built on top of the platform. Giving large retailers the ability to turn customer data into action is what Kiser believes will differentiate BLUE in the enterprise loyalty space. With the integrations that BLUE supports, retailers can collect basic…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 10 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Brand Newsroom 99: Who do you trust?

    … they want”. Lose the campaign mentality. Give people an experience with your brand. You can build trust by: Providing your expertise free of charge. Don’t use sales as your sole measure of content marketing ROI. Avoiding click bait headlines and not making false promises. Producing the highest quality content possible. Here…

    Lush Digitalin Content- 14 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    … Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media? Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer. In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media…

    Social Media Examinerin Social- 17 readers -
  • Marketing Tactics to Supercharge your Loyalty Program

    … Your loyalty program is a partnership with your best customers—they love your brand enough to buy frequently, so you engage with them more deeply, you reward them, you provide extra benefit. This isn’t simple engagement; this is the development of a relationship that flows both ways, benefiting everyone involved. It inspires trust, which blooms…

    Relevance- 7 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 12 readers -
  • Why Keeping a Customer is More Important Than Attracting

    … is also a cheaper one. Effectively allocating marketing budget is not a very easy task. How should one invest money in order to get the maximum returns? How, then, can he prove that money spent is not wasted? (Here meaning primarily not just the statements but rather building a budget strategy.) Modern marketers are very concerned about…

    Relevance- 7 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … era, you’ll never enjoy its full potential. Be sure you’re getting all the value you can from your small business loyalty program. Looking for more small business marketing inspiration? Here are 10 Ways to Market Your Business on a Shoestring Budget. About the Author: Susan Solovic is THE Small Business Expert. Sign up for Susan’s Success Tips…

    Susan Solovic/ Constant Contactin EMail How To's- 6 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … notification is the one sent to customers right before they reach VIP status. According to our data, 95% of people who receive this notification respond by spending more money, and 81% of VIPs increase their monthly spend.” (Zach Goldstein, Thanx) 3. Generating new revenue from infrequent customers. “There is certainly the opportunity to organically…

    Stephanie Miles/ Street Fight- 10 readers -
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