Customer Loyalty

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.
Posts about Customer Loyalty
  • INFOGRAPHIC: The Composition of a Loyal Customer in 2017

    … “Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same bar every night with unwavering dedication and loyalty. (Fun fact: He appeared in every single episode of the sitcom.) But Norm was more than a regular beer drinker; he represented the ideal type of customer for [...] Read More... The post INFOGRAPHIC: The Composition of a Loyal Customer in 2017 appeared first on Dex Media. …

    Dex Media- 14 readers -
  • Frequently Asked Questions – Creating Customer Loyalty

    … How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline miles, rewards points and the occasional free drink from my favorite coffee chain based on my spending habits. (I’ll take one large, extra hot, non-fat, Chai tea latte, please!) How many of you offer them to [...] Read More... The post Frequently Asked Questions – Creating Customer Loyalty appeared first on Dex Media. …

    Dex Media- 15 readers -
  • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

    … Do you treat your lifelong friend differently from how you treat your third cousin twice removed? Of course you do. Now, do you treat your best, most loyal customers differently from how you treat potential customers or new leads? That question may be a bit harder to answer. Most local business owners would like to think…

    Dex Media- 21 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 32 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 28 readers -
  • Belly Launches Loyalty Platform for Enterprise Retailers

    … Looking for new ways to differentiate itself in the increasingly-crowded loyalty space, Belly is launching an omni-channel platform today that’s designed specifically for enterprise retailers. According to the company, BLUE by Belly will be considerably more flexible than Belly’s original loyalty rewards program for small businesses, giving…

    Stephanie Miles/ Street Fightin EMail- 16 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 32 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … was some very angry customers who had to repeatedly call back in order to find a resolution. If you are going to monitor your customer satisfaction with regard to customer service and customer support, here are 6 key performance metrics you should begin measuring now: Hold Time – The amount of time customers spend on hold. Your customer service…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 34 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    … Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media? Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer. In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media…

    Social Media Examinerin Social- 36 readers -
  • Marketing Tactics to Supercharge your Loyalty Program

    … Your loyalty program is a partnership with your best customers—they love your brand enough to buy frequently, so you engage with them more deeply, you reward them, you provide extra benefit. This isn’t simple engagement; this is the development of a relationship that flows both ways, benefiting everyone involved. It inspires trust, which blooms…

    Relevance- 13 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder…

    Street Fight- 23 readers -
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