Customer Loyalty

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.
Posts about Customer Loyalty
  • Is coupon advertising relevant in the digital age?

    … Think about the last couple of times you used coupons. Where were you? Were they print or digital? How did you receive the coupons? Why were they compelling? While many marketers have moved away from coupon advertising as an “outdated” marketing mechanism, others have embraced them as a still-relevant and an ever-evolving marketing tool. So which…

    Dex Media- 10 readers -
  • Is Brand Loyalty Really Dead? Or is Customer Loyalty?

    … and data breaches Tweet This! 42% of consumers break up with a brand when there’s no live/real-time customer service support Tweet This! 38% of consumers break up with a brand when there’s no timely sales and promotions or offers Tweet This! In a world of discounts and disposable goods, I believe businesses have lost sight of the value…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • What is the ROI of a Loyal Customer?

    … of mind within organizations – and their customers are seeing amazing results already. In B2B SaaS, customer retention is critical. We’re seeing more and more companies miss growth opportunities by focusing solely on acquisition and not on experience, loyalty, and retention. Acquisition costs are continuing to rise in many industries as digital…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • INFOGRAPHIC: The Composition of a Loyal Customer in 2017

    … “Nooooorm!” If you ever watched the show Cheers, everybody knew his name. That’s because Norm’s character frequented the same bar every night with unwavering dedication and loyalty. (Fun fact: He appeared in every single episode of the sitcom.) But Norm was more than a regular beer drinker; he represented the ideal type of customer for [...] Read More... The post INFOGRAPHIC: The Composition of a Loyal Customer in 2017 appeared first on Dex Media. …

    Dex Media- 26 readers -
  • Frequently Asked Questions – Creating Customer Loyalty

    … How many of you are members of customer loyalty programs? I know I am! I’m all about collecting airline miles, rewards points and the occasional free drink from my favorite coffee chain based on my spending habits. (I’ll take one large, extra hot, non-fat, Chai tea latte, please!) How many of you offer them to [...] Read More... The post Frequently Asked Questions – Creating Customer Loyalty appeared first on Dex Media. …

    Dex Media- 21 readers -
  • Personalizing the Customer Experience – 4 Ways to Make a Better Impression

    … they are personalizing the customer experience for each individual that walks through their doors, visits their website or calls to book an appointment. The reality is that’s really hard to do. Why put in the effort? 89% of businesses are soon expected to compete mainly on customer experience. 67% of customers mention bad experiences as a reason for churn, but only 1…

    Dex Media- 26 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13…

    AllFacebookin Mobile- 34 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … and loyal fans More traffic to your e-commerce store New emails and leads New product/event awareness Product development crowdsourcing User-generated content Make sure you have a compelling offer Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off…

    AllFacebookin Social Facebook- 28 readers -
  • Belly Launches Loyalty Platform for Enterprise Retailers

    …, with the ability to tailor the solution to each client through integrations and customized extensions built on top of the platform. Giving large retailers the ability to turn customer data into action is what Kiser believes will differentiate BLUE in the enterprise loyalty space. With the integrations that BLUE supports, retailers can collect basic…

    Stephanie Miles/ Street Fightin EMail- 16 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 36 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 39 readers -
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