Customer Loyalty

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.
Posts about Customer Loyalty
  • Belly Launches Loyalty Platform for Enterprise Retailers

    …, with the ability to tailor the solution to each client through integrations and customized extensions built on top of the platform. Giving large retailers the ability to turn customer data into action is what Kiser believes will differentiate BLUE in the enterprise loyalty space. With the integrations that BLUE supports, retailers can collect basic…

    Stephanie Miles/ Street Fightin EMail- 9 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 7 readers -
  • 6 Key Performance Metrics for Customer Satisfaction

    … them to solve the problem without the need for escalation. Once you get these metrics in place, you can advance your sophistication by monitoring your customer loyalty using a combination of your customer satisfaction score (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Customer satisfaction is one of the toughest, most…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Brand Newsroom 99: Who do you trust?

    … they want”. Lose the campaign mentality. Give people an experience with your brand. You can build trust by: Providing your expertise free of charge. Don’t use sales as your sole measure of content marketing ROI. Avoiding click bait headlines and not making false promises. Producing the highest quality content possible. Here…

    Lush Digitalin Content- 10 readers -
  • 5 Ways to Improve Customer Loyalty With Social Media

    … Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media? Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer. In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media…

    Social Media Examinerin Social- 13 readers -
  • Marketing Tactics to Supercharge your Loyalty Program

    … Your loyalty program is a partnership with your best customers—they love your brand enough to buy frequently, so you engage with them more deeply, you reward them, you provide extra benefit. This isn’t simple engagement; this is the development of a relationship that flows both ways, benefiting everyone involved. It inspires trust, which blooms…

    Relevance- 4 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    … and CEO Victor Ho, who will be a speaker at Street Fight Summit West on June 7th in San Francisco, about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield. The rise of a lot of digital loyalty programs occurred in the wake…

    Street Fight- 8 readers -
  • Why Keeping a Customer is More Important Than Attracting

    … For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a massive presence in banner networks and contextual advertising. We hope that you choose another option, which…

    Relevance- 4 readers -
  • How to Use Your Loyalty Program for Savvy Market Research

    … Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve only started to scratch…

    Susan Solovic/ Constant Contactin EMail How To's- 4 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … grow loyal customer relationships, but brands shouldn’t overlook the revenue opportunity in infrequent customers. For example, a fast casual restaurant client ran a Cardlytics Direct campaign to identify and target hard-to-reach infrequent customers. This campaign resulted in significant incremental revenue, 37% of which was from customers who…

    Stephanie Miles/ Street Fight- 8 readers -
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