Customer Match

  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 22 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 19 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Customer Match Enables Email Data for Google Platforms

    … Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will begin rolling out…

    ZOG Digital Blogin Social SEO EMail Google- 15 readers -
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