Customer Match

  • PPC Audience Targeting From Google To Social

    … audience types in AdWords: Affinity In-Market Similar Customer Match Social platforms have slowly but surely caught up to Google when it comes to audience targeting products. Facebook has the most similar set of products and the largest user base. LinkedIn recently expanded their product line to include matched audiences. Pinterest has matched…

    PPC Heroin Social Paid Search Google Facebook Twitter- 19 readers -
  • How To Find The Right PPC Audiences

    … to alter the ad copy, with it building off emotion instead of just straight facts. We are selling to the person who goes the extra mile to get things done correctly, making the user see that using your product is the smarter choice. Currently, this type of audience is available on the Google Display Network and YouTube. If you really love…

    PPC Heroin Social Paid Search How To's- 17 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 25 readers -
  • Five very quick tips to building a loyal ecommerce customer base

    …? How do you give them space but also encourage them to return to your site? There are a few main things to keep in mind when setting up your re-engagement efforts: Choose your platforms Given we know who our customers are, I recommend using Facebook custom audiences (on both Facebook and Instagram) and Google’s customer match targeting options…

    Search Engine Watchin Social- 30 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 8 readers -
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