Customer Match

  • Five very quick tips to building a loyal ecommerce customer base

    … A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue. We know they already like your products…

    Search Engine Watchin Social- 13 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … of brands or lines of products, you may want to segment customers out by the brand/product line they’ve purchased. Now that you’ve segmented your customers, you can create an RLSA campaign for each audience segmentation. Take the AOV example above. Based on that segmentation, you would create three campaigns: RLSA_HighAOV, RLSA_MidAOV, RLSA_LowAOV…

    Search Engine Watch- 7 readers -
  • Customer Match Enables Email Data for Google Platforms

    … Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will begin rolling out…

    ZOG Digital Blogin Social SEO EMail Google- 13 readers -
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