Customer Match

  • Five very quick tips to building a loyal ecommerce customer base

    …? How do you give them space but also encourage them to return to your site? There are a few main things to keep in mind when setting up your re-engagement efforts: Choose your platforms Given we know who our customers are, I recommend using Facebook custom audiences (on both Facebook and Instagram) and Google’s customer match targeting options…

    Search Engine Watchin Social- 10 readers -
  • RLSA and Customer Match: using smart segmentation for big wins

    … So we all know about RLSA (retargeted lists for search ads) and its ability to use Customer Match, but how many of us are actually taking advantage of it? The big problem with RLSA Customer Match is that in order for it to really have an impact on volume and performance, you need to have a very large customer list. To be specific, leveraging…

    Search Engine Watch- 7 readers -
  • Customer Match Enables Email Data for Google Platforms

    … Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will begin rolling out…

    ZOG Digital Blogin Social SEO EMail Google- 12 readers -
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