Customer Persona

  • How to Research and Locate Your Audience Using Social Media

    … in nutrition, you can find out that 62,000 people on Facebook match that audience. Some quick market research will tell you if your audience is big enough. This is also good business information, because if your audience is too small, you may need to change your offering to expand your audience. On the flipside, if your audience is too large, you…

    Social Media Examinerin Social How To's- 40 readers -
  • How to Create Buyer Personas With Google Analytics

    … your audience’s interests and concerns. This will in turn make for a more engaged audience. You can find a lot of information about your brand’s online audience in the search data from your website’s analytics. Here’s how to build buyer personas with Google Analytics. #1: Research Your Website Traffic by Keyword Begin by opening up Google Analytics…

    Ben Jacobson/ Social Media Examinerin Google- 31 readers -
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