Customer Persona

  • How to Research and Locate Your Audience Using Social Media

    … for you, too, they won’t help you find your audience because they don’t help you prioritize where to spend your time. John Lee Dumas has famously talked about identifying your business avatar. This means you’ll want to create a fictional persona of your ideal customer, to the point of naming it, knowing how many kids it has or what it does…

    Social Media Examinerin Social How To's- 41 readers -
  • How to Create Buyer Personas With Google Analytics

    …. What do you think? What tools and techniques are you using to learn more about your social media audience? Share your suggestions and comments in the box below. Tweet Tags: audience research, ben jacobson, buyer persona, customer persona, customer research, google analytics, google analytics report, keyword analysis, keyword search, marketing persona, marketing strategy, persona, social media market research …

    Ben Jacobson/ Social Media Examinerin Google- 32 readers -
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